The document provides an overview of several potential mobile marketing experiments for convenience stores and gas stations. It discusses experiments involving personalized messaging delivered at points of sale, virtual gift cards paid via mobile phones, interim mobile payment solutions using NFC or QR codes before full NFC integration, coupon offers from wholesalers applied via scanning or NFC, virtual receipts delivered via email or mobile apps instead of printed, and personalization of the customer experience based on profiles. The goal is to test new mobile and digital capabilities to enhance customer value and drive additional in-store sales.