Presented mostly to newspaper and communications people.

1. Emerging Trends for
Connecting Communities
Cole W. Camplese
Director, Education Technology Services
The Pennsylvania State University

2. Audiences
http://www.flickr.com/photos/f-r-a-n-k/515745060/

3. Short eTtention Span

4. New Opportunities
“Technology is only technology to those born before
technology.”
--Alan Kay

5. New Expectations
• Always available layer of
access to all devices
• Multiple ways to
connect, consume, and
produce media
• Technology that match
what can be done on the
outside

6. New Complexity
Home Media Ecology
Adapted from Tom Wolzien, Sanford C. Bernstein & Co.
Lee Rainie, Pew Internet and American Life Project

7. 1975
Product Route to Home Display Local Storage

8. Today
Product Route to Home Display Local Storage

9. Tomorrow
Product Route to Home Display Local Storage

10. Do you remember the first Internet?

11. Web 1.0
• The first time around the
web was:
• Very static
• Hard to create for
Photo Credit: Gregory Williams via Flickr

12. HTML

13. Web 1.0
• The first time around the
web was:
• Very static
• Hard to create for
• A one way platform
(except for commerce)
Originally built to allow scientists and
researchers to share and collaborate at a Photo Credit: Gregory Williams via Flickr
distance.

14. Web 1.0

15. Web 1.0

16. Web 2.0
“architecture of participation”
--Tim O’Reilly

17. Let’s just simplify ...

18. Web 2.0
• For our conversation, Web 2.0 is:
• Easy
• Available
• Collaborative
• Web 2.0 is participation
• Web 2.0 is people

19. Key Web 2.0 Technologies
• The first killer app of Web 2.0 is easy participation
• Some of the ones taking it mainstream:
• RSS
• Podcasts
• Blogs, Wikis, & Instant Self Publishing
• Social Bookmarking & Tagging
• Flickr photo sharing
• Social Networking
• Collaborative Writing

20. Key Web 2.0 Technologies
• The first killer app of Web 2.0 is easy participation
• Some of the ones taking it mainstream: Enabling new types of
• RSS conversations
• Podcasts
• Blogs, Wikis, & Instant Self Publishing
• Social Bookmarking & Tagging
• Flickr photo sharing
• Social Networking
• Collaborative Writing

21. So, what are we afraid of?

22. This Changes Everything
• How we access information
• How we connect with media
• How they control media
• How they create media

23. This Changes Everything
Search is research
• How we access information
• How we connect with media
• How they control media
• How they create media

24. This Changes Everything
40% of our students
watch TV on their
• How we access information computer
• How we connect with media
• How they control media
• How they create media

25. This Changes Everything
• How we access informationDVR/TiVo is the way to
• How we connect with media consume
• How they control media
• How they create media

26. This Changes Everything
• How we access information
• How we connect with media at PSU create media
33%
• How they control media
• How they create media

27. This Changes Everything
• How we access information
• How we connect with media
• How they control media
• How they create media

28. Three Themes to Consider
• Social spaces
• User-created content
• Mobility

29. Social Spaces
Trend
1

30. Social Spaces
• Environments that enable:
• Profile creation
• FOAF opportunities
• Ad hoc group formation
• Connections and collaboration

31. FaceBook
• Nationally 75-85% of College students are in the
FaceBook
• 83% of PSU students are in the FB 8% are starting
in High School ... today
• 60% log in daily and 80% update their profiles
several times a month!

32. “I just can’t be a college
student without Facebook”

33. What other brands
have this loyalty?

34. 23% spend more than 5 hours a
week in these spaces

35. Social Opportunities

37. PSU Library FB
Application
• First day available nearly 900 students added
the application
• About 2,000 current users
• Hundreds of searches a day out of the FB

39. 32
Answer One Question

40. Followers
• People that follow you see
all your updates
• Can send direct (private)
messages
• Can send a public message
using @username

41. So what?
(mash-up)

44. Love to say we’re number
one, but I’ll take second place in
a crowded space!
#2 out of 64,400,000 results

51. Analytics

52. Analytics

53. Real Time
Woopra

54. Real Time
Woopra

55. So What!
• Connected communities are
changing the speed at which
conversations and information
are created:
• VA Tech support
• PSU Football ticket lottery
PSU students at the Blue and
White Spring Game.
• Don’t think it is only 18-24
year olds!

56. User Created Content
Trend
2

57. Active Participation
• The audience is no longer the passive
component to the story
• Nearly 50% of online teens are actively
sharing their content online (22% of adults)

58. Teens & User Created
Content
• 64% engage in at least one form of content creation
• Girls dominate most elements of content creation:
• 35% of teen girls blog, while only 20% of boys do
• 54% of girls post photos, while only 40% of boys
do
• Boys are nearly twice as likely to have posted videos
online

59. Why?

60. The Conversation
• They like the conversation it creates
• Nearly half post their pictures where others can see them
• 89% of them report that people comment on them
some of the time
• Most use social networks to control access
• They use a whole host of modes to communicate:
• Cell, Text, IM, and email

61. Blogging

62. Trying to Define Blog ...
• Started as a place for
personal reflection,
storytelling, etc
• Posts are individual entries
• Posts can be commented on
by any visitor to the site
• Blogs are powerful personal
content management spaces

63. Why Blogs?

64. Teen Blogging & Gender
• 35% of online 40
teenage girls have 30
35
created a blog
20
• 20% of online 20
boys have done 10
so
0
Girls Boys
Pew Internet and American Life

65. The Blogoshpere
http://www.technorati.com/blogging/state-of-the-blogosphere/

66. Bloggers
• On average:
• have been writing for three years
• report positive impacts on their lives
• increased speaking, publishing, and
advancement
• 3 out of 4 are college graduates (42%
have attended grad school)

67. Traditional Web
Publishing Model

69. Authoring

70. HTML

71. Authoring

72. Authoring
Publishing

73. Publishing

74. Authoring
Publishing

75. Authoring
Publishing
Browsing

76. Rinse & Repeat

78. The Blog Model

79. Authenticate

80. Type

81. Publish

82. Blogs = Instant Publishing

83. Empowering New Types
of Conversations

84. Another Example

85. Where social meets
user generated.

87. Internet users watched 10 billion
videos online in December 2007.
http://www.comscore.com/press/release.asp?press=2051

88. 33% of PSU students reported
making at least one digital media
piece last year.

89. 33% of PSU faculty reported using
youtube as a teaching tool last year.

94. Something More
Interesting

95. New conversations.

99. It is at once the most private space because it is your
bedroom, but it could possibly also be the most public
place because of the affordances.

101. YOUTUBE DOT COM Theme Song by Irving Fields

102. YOUTUBE DOT COM Theme Song by Irving Fields

105. Re: YouTube Dot Com Theme Song

106. Re: YouTube Dot Com Theme Song

111. Mashed up over 2,000
times.

112. Mashed up over 2,000
times.

114. April 2007
19.5 Million Views

115. April 2007
19.5 Million Views

122. August 2007

123. August 2007

124. Mash-ups

131. My Point

132. My Point
(I do have one ... really)

133. It is critical to remember that
they are active participants and
we need to give them
opportunities to engage.

134. Mobility
Trend
3

135. Defined
• Cell phones
• MP3
• Digital Cameras
• Content Devices

136. Mobile Phones
• Nationally:
• 73% of adults own cell
phones
• 63% of teens own them
• At PSU 93% own a cell
phone
We dispose 426,000 a day.

138. Numbers 5, 6, & 18
are cell specific

139. Mobility: MP3 Player Ownership
55+ 5%
35-54 13%
25-34 30%
18-24 30%
12-17 54%
Female 16%
Male 24%
Total 20%
0% 15% 30% 45% 60%
MP3 Ownership
Data TEMPO MP3 Ownership Study, June 2006

140. PSU MP3 Player Ownership
40%
iPod
Other than iPod
Do Not Own
47%
13%
87% of PSU students
own an MP3 Player
2007 Penn State Student Survey

141. Podcasts at Penn State
http://itunes.psu.edu

142. What is Podcasting?
• More than just audio on the web
• Selectively subscribed to by users
• RSS delivers the enclosed file (any
type of file) to the subscriber
automatically

143. Podcasting Growth
• Doc Searls began keeping track of how
many hits Google found for the word
“podcast”
• September 28, 2004 there were 24 hits
• September 30, 2004 there were 526 hits
• October 2, 2004 there were 2,750 hits
• October 18, 2004 passed 100,000 hits

144. Podcasting Growth
• Doc Searls began keeping track of how
many hits Google found for the word
“podcast”
• September 28, 2004 there were 24 hits
• September 30, 2004 there were 526 hits
• October 2, 2004 there were 2,750 hits
• October 18, 2004 passed 100,000 hits
Today Google returned 200,500,000 results

145. Podcast Shows at PSU
• WPSU
• Research Unplugged
• Center for the Performing Arts
• Conferences - TLT Symposium
• Colleges & Campuses
• ETS Talk

146. Podcast Shows at PSUws
ho
• WPSU t S
• Research Unplugged a s
c Arts
o d
• Center for the Performing
• P
U
Conferences - TLT Symposium
S
P
• Colleges & Campuses
0
• ETS Talk
5
5

147. iTunes U Directory
PSU is one of dozens of schools included.

148. Content is King
• New devices are emerging
where content acquisition is as
simple as with a laptop
• Small handheld devices where
content comes to you
• Textbooks, magazines, and blogs

149. Amazon Kindle
ePaper • WIFI • Store, Manage, & Acquire Content

150. So What!
• Access is changed
• The notion of presence is altered
• Conversations never end
• The notion of availability has been altered
forever
• The creation, acquisition, and consumption of
media has become an on the go activity

151. Questions?