Marketing Plan for a luxury hotel co.

Case Brief: Rosewood Hotels & Resorts [Monday November 3, 2008 ] Prepared By: Gillian Clarke, Kassandra Kappelos & LaWanda Smith

Welcome: Board Members, Executives & Distinguished Colleagues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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CordeValle A Rosewood Hotel One CordeValle Club Drive, San Martin, CA 95046

Decision & Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object],Rosewood

Basis for Recommendation Un-tapped potential: Building Brand Equity 40 % 5 %

Risks & Assumptions ,[object Object],[object Object],[object Object]

Customer Lifetime Value (CLTV)

Action Steps: Timeline Expand Customer Preference Program Management Elite World Travel Conference at the Carlyle Launch Merchandise Online ,[object Object],[object Object],Follow-Up Survey Financial Analysis 1 Q 2 Q 3 Q 4 Q

Global Call Center Solution ,[object Object],[object Object],[object Object]

The Carlyle A Rosewood Hotel A distinctive Upper East Side landmark since 1930 Madison Avenue at 76th Street New York, NY

Marketing Plan for a luxury hotel co.

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