SlideShare ist ein Scribd-Unternehmen logo

Psychological Factors That Influence Consumer Choices

•
•
C
cobrarin13
1 von 17
Psychological Influences on Consumer Buying Decisions
Perception
Selective Exposure
Selective Distortion
Selective Retention
Motivation
Maslow’s Hierarchy of Needs
 
 
 
 
 
Learning
Stimulus Generalization
Stimulus Discrimination
Beliefs and Attitudes
Adding New Beliefs

Empfohlen

Emotional Intelligence - Better Decision Making
Emotional Intelligence - Better Decision MakingEmotional Intelligence - Better Decision Making
Emotional Intelligence - Better Decision MakingMuhammad Awais
 
POSITIVE ATTITUDE
POSITIVE ATTITUDEPOSITIVE ATTITUDE
POSITIVE ATTITUDEPatrick Brown
 
Emotional intelligence and Better Decision Making
Emotional intelligence and Better Decision MakingEmotional intelligence and Better Decision Making
Emotional intelligence and Better Decision MakingMick Lavin, MBA
 
Cb ppt m
Cb ppt mCb ppt m
Cb ppt mnishant007
 
How to Make Stress Your Friend
How to Make Stress Your FriendHow to Make Stress Your Friend
How to Make Stress Your FriendWhitney Norrell
 
Stress is Our Friend Powerpoint
Stress is Our Friend PowerpointStress is Our Friend Powerpoint
Stress is Our Friend PowerpointWhitney Norrell
 
Women in Banking and Finance Presentation on Emotional Intelligence
Women in Banking and Finance Presentation on Emotional IntelligenceWomen in Banking and Finance Presentation on Emotional Intelligence
Women in Banking and Finance Presentation on Emotional Intelligenceclareconsulting
 
Marine Corps COSC_Resilience Scale 2008
Marine Corps COSC_Resilience Scale 2008Marine Corps COSC_Resilience Scale 2008
Marine Corps COSC_Resilience Scale 2008dcj715
 

Empfohlen

Emotional Intelligence - Better Decision Making
Emotional Intelligence - Better Decision MakingEmotional Intelligence - Better Decision Making
Emotional Intelligence - Better Decision MakingMuhammad Awais
 
POSITIVE ATTITUDE
POSITIVE ATTITUDEPOSITIVE ATTITUDE
POSITIVE ATTITUDEPatrick Brown
 
Emotional intelligence and Better Decision Making
Emotional intelligence and Better Decision MakingEmotional intelligence and Better Decision Making
Emotional intelligence and Better Decision MakingMick Lavin, MBA
 
Cb ppt m
Cb ppt mCb ppt m
Cb ppt mnishant007
 
How to Make Stress Your Friend
How to Make Stress Your FriendHow to Make Stress Your Friend
How to Make Stress Your FriendWhitney Norrell
 
Stress is Our Friend Powerpoint
Stress is Our Friend PowerpointStress is Our Friend Powerpoint
Stress is Our Friend PowerpointWhitney Norrell
 
Women in Banking and Finance Presentation on Emotional Intelligence
Women in Banking and Finance Presentation on Emotional IntelligenceWomen in Banking and Finance Presentation on Emotional Intelligence
Women in Banking and Finance Presentation on Emotional Intelligenceclareconsulting
 
Marine Corps COSC_Resilience Scale 2008
Marine Corps COSC_Resilience Scale 2008Marine Corps COSC_Resilience Scale 2008
Marine Corps COSC_Resilience Scale 2008dcj715
 
Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)Revisiting Strategy
 
Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
 
Success
SuccessSuccess
SuccessMoncy Varghese
 
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...asyma
 
Perceived Risk
Perceived RiskPerceived Risk
Perceived RiskKunwar Atul Singh
 
Customer relation management plan
Customer relation management planCustomer relation management plan
Customer relation management planSheikhAli62
 
Factors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptFactors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptAnnisa Amanda
 
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Asian Food Regulation Information Service
 
Target customer -How do consumer characteristics influence buying behavior
Target customer -How do consumer characteristics influence buying behaviorTarget customer -How do consumer characteristics influence buying behavior
Target customer -How do consumer characteristics influence buying behaviorSameer Mathur
 
Consumer Involvement Workshop 1
Consumer Involvement Workshop 1Consumer Involvement Workshop 1
Consumer Involvement Workshop 1CPOsorio
 
MARKETING-CH4
MARKETING-CH4MARKETING-CH4
MARKETING-CH4kkjjkevin03
 
Customer Relation
Customer RelationCustomer Relation
Customer RelationMoncy Varghese
 
Presentation on customer relation management
Presentation on customer relation managementPresentation on customer relation management
Presentation on customer relation managementGagan Deep
 
Customer relation management
Customer relation managementCustomer relation management
Customer relation managementRevanth Venkat
 
Factors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorFactors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorArouba Naseem
 
Customer relation management
Customer relation managementCustomer relation management
Customer relation managementJoe Simon
 
Factors affecting consumer buying behavior of Smartphone Users
Factors affecting consumer buying behavior of Smartphone UsersFactors affecting consumer buying behavior of Smartphone Users
Factors affecting consumer buying behavior of Smartphone UsersMuiz Hassan
 
Consumer Involvement 1
Consumer Involvement 1Consumer Involvement 1
Consumer Involvement 1Aditya008
 
Customer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesCustomer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesLivia Oldland
 
CRM Strategy
CRM StrategyCRM Strategy
CRM StrategyElijah Ezendu
 

Weitere ähnliche Inhalte

Andere mochten auch

Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)Revisiting Strategy
 
Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
 
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...asyma
 
Customer relation management plan
Customer relation management planCustomer relation management plan
Customer relation management planSheikhAli62
 
Factors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptFactors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptAnnisa Amanda
 
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Asian Food Regulation Information Service
 
Target customer -How do consumer characteristics influence buying behavior
Target customer -How do consumer characteristics influence buying behaviorTarget customer -How do consumer characteristics influence buying behavior
Target customer -How do consumer characteristics influence buying behaviorSameer Mathur
 
Consumer Involvement Workshop 1
Consumer Involvement Workshop 1Consumer Involvement Workshop 1
Consumer Involvement Workshop 1CPOsorio
 
Presentation on customer relation management
Presentation on customer relation managementPresentation on customer relation management
Presentation on customer relation managementGagan Deep
 
Customer relation management
Customer relation managementCustomer relation management
Customer relation managementRevanth Venkat
 
Factors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorFactors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorArouba Naseem
 
Customer relation management
Customer relation managementCustomer relation management
Customer relation managementJoe Simon
 
Factors affecting consumer buying behavior of Smartphone Users
Factors affecting consumer buying behavior of Smartphone UsersFactors affecting consumer buying behavior of Smartphone Users
Factors affecting consumer buying behavior of Smartphone UsersMuiz Hassan
 
Consumer Involvement 1
Consumer Involvement 1Consumer Involvement 1
Consumer Involvement 1Aditya008
 
Customer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesCustomer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesLivia Oldland
 

Andere mochten auch (20)

Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)
 
Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...
 
Success
SuccessSuccess
Success
 
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
 
Perceived Risk
Perceived RiskPerceived Risk
Perceived Risk
 
Customer relation management plan
Customer relation management planCustomer relation management plan
Customer relation management plan
 
Factors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptFactors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to concept
 
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
 
Target customer -How do consumer characteristics influence buying behavior
Target customer -How do consumer characteristics influence buying behaviorTarget customer -How do consumer characteristics influence buying behavior
Target customer -How do consumer characteristics influence buying behavior
 
Consumer Involvement Workshop 1
Consumer Involvement Workshop 1Consumer Involvement Workshop 1
Consumer Involvement Workshop 1
 
MARKETING-CH4
MARKETING-CH4MARKETING-CH4
MARKETING-CH4
 
Customer Relation
Customer RelationCustomer Relation
Customer Relation
 
Presentation on customer relation management
Presentation on customer relation managementPresentation on customer relation management
Presentation on customer relation management
 
Customer relation management
Customer relation managementCustomer relation management
Customer relation management
 
Factors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorFactors affecting on consumer buying behavior
Factors affecting on consumer buying behavior
 
Customer relation management
Customer relation managementCustomer relation management
Customer relation management
 
Factors affecting consumer buying behavior of Smartphone Users
Factors affecting consumer buying behavior of Smartphone UsersFactors affecting consumer buying behavior of Smartphone Users
Factors affecting consumer buying behavior of Smartphone Users
 
Consumer Involvement 1
Consumer Involvement 1Consumer Involvement 1
Consumer Involvement 1
 
Customer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesCustomer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slides
 
CRM Strategy
CRM StrategyCRM Strategy
CRM Strategy
 

Psychological Factors That Influence Consumer Choices