1. 1
We are looking for an experienced partner + £500K
investment
to accelerate launch & prepare for international expansion
2. Welcome to Ration Book where high street prices
are blitzed
• 100 year old Brand re-launched in 2014
• Ration Book saves the consumer money on life’s essentials & little luxuries
• Our team of ‘Ministers’ broker the best promotions from our partners in order to
deliver outstanding value to our users
• We’ll put £’s back into their pockets, and subsequently drive traffic & sales to our
partners platforms
Our aim is to build an army of consumers that are loyal to our Brand
3. • Customer engagement
• Developing compelling multichannel offering (in-
store, web and mobile)
• Targeted campaigns to drive ROI
• More savvy consumers that look for value
savings online/in-store
• Budgets have to stretch further
• How to trust if a deal represents a true value
saving
Is there a
problem?
Ration Book solution is simple: A trusted, exciting and engaging multichannel platform for advertisers to
drive huge volumes of sales by leveraging the marketing opportunities of promotional voucher codes and
connecting them to customers who are eager to shop and save money
4. Customers love our idea
Different approach,
a genuine story
Updated retro brand
with great heritage
Original and unusual
retro theme
A great modern version of
the classic Ration Book
Very different to the standard
voucher sites
Straight forward
and unique idea
Source: Consumer Focus Groups December 2014
6. Bingo clubs love our idea: Unique distribution channel
of over 1,000,000 printed books every month
• Working exclusively with The National Bingo
Game
• We’ll distribute One Million Ration Books every
month
• Starting with a pilot of 200,000 books to test the
proposition
• As book will be used continuously over a 4 week
period advertising collateral will get maximum
and repeated exposure
7. The Market is large and growing
• Frequency of use of online voucher codes is increasing:
• Overall, 66% of UK online voucher code users indicated that they were likely to use more voucher codes in
the next year versus only 8% who said that they would be unlikely to do so.
• In addition, 41% of all online voucher code users and 50% of those under the age of 32 said that they
expected to use voucher codes on 25% or more of all of their online purchases in 2012.
• Retailers and Brands increasingly turn to voucher codes:
• Online voucher codes improve conversion rates (voucher code use drives new trial and switch, reduces
shopping basket abandonment, and often finalises the deal for undecided shoppers).
• Online voucher codes positively influence the purchase cycle (by improving brand loyalty and reputation,
driving customer referrals, and increasing the likelihood that customers will buy again later at full price).
• Online voucher codes drive incremental business (in terms of both generating new users and driving higher
overall spending).
Ration Book will create a new market of online savers:
• In the UK, according to the UK Government, 12 million adults do not have access to the internet - the
Digital Divide in society.
• Our unique printed book will target these consumers
• Through this we will educate our customers to the benefits of online savings and increase the number of
people using our online digital platforms.
Ration Book is the ONLY company with this truly multichannel approach and will launch globally, we have
identified 4 markets where the Ration Book Brand is strong
Source: Forrester study for vouchercodes.co.uk, Dec 2011
9. Why are we different?
• Established, trusted 100 year old Brand
• Experienced Team
• Innovative technology
• Growing market hungry for innovation
10. Competitor case study
Ration Book is innovative and
unique
Acquired by Retail Me Not for $40m in August 2011
Acquired by Monitise for £55m in June 2014
“Thanks for coming in - I’m really impressed with the
concept and the uniqueness of the Brand….I am very
keen to work with you to develop your strategy. our
clients will be very excited about this new publisher
platform”
Dan Cohen - Regional Director Trade Doubler
“Great to meet you…Ration Book is an excellent
Brand and a concept that our clients would love…I
came away from our discussion buzzing with ideas.
Very exciting opportunity!””
Ed Ling - Chief UK and International Media Officer,
DigitasLBi
16.80
80.40
144.70
209.80
3
39 46 53
0
75
150
225
2010 2011 2012 2013
$m
RetailmeNot P&L
Net Revenues Income from Operations
11. Marketing Plan
PR Launch & Media Campaign - focused on delivering the peoples budget on Budget
Day
• Celebrity endorsement (Dominique Littlewood, man of the people)
• Fun news story on how to save more with Ration Book
• Delivered on the announcement of the Budget
Social Media
• Create online
personality
• Spotlight on top deals
• Lifestyle tips and advice
• Interactive competitions
• Lifestyle Pintrest Boards
• Targeted Social Media
Spend
Display
• Increased investment
on Google - core lead
source for active
voucher users
• Display Network Activity
- behavioural and
contextual targeting
• Targeted mobile
advertising
Email
• Targeted acquisition of
email data
• Supplement with signed
up customers
• Targeted marketing with
biggest offers
Industry influencers
• Invite industry bloggers
with large social
following to become
Ration Book “Ministers”
• Focus these blogs key
promotions - content led
marketing
• Radio day interviews
• National survey on spending habits to generate
headlines
• National British Icon competition
12. Meet the team
Steven Coates, MD & Co-
Founder
• Accenture, BCG
• UK Government Entrepreneur
of the Year
Mike Pemberton, Investor & Co-
Founder
• Successful Entrepreneur
• Built and owned 5 star hotels
and leisure complexes around
the world
Nick Lewis, Director Partnerships
• Employee Lifestyle Benefits
• vouchercodes.co.uk
Devang Rajpara, Technical
Development
Chris Graham, Fellow at Institute
of Directors & Chartered Institute
of Marketing.
Highly innovative marketer and
winner of several prestigious
awards
Michael Carr - MD, The YOU
Agency,
• YOU works with global brands
such as Rolls-Royce in 52
countries
Martin Musgrave, Technical
Architecture
• DigitasLBi
Jeff McGeachie, Company
Lawyer
• North Star Law, Innovation
Warehouse
Tony Betley, Company
Accountant
Anna King, Account Manager Zak Bishton, Head of Social
Media
Penny Joyner, Head of PR and
Press Officer
13. £500K Investment to launch and prepare for
international growth
Business Plan
Web & App beta
design
Validate idea
Define business
model & Design
Build, Test & Socialise Launch / Product Market Fit
International
Expansion
Milestones
Beta site launch
Focus group testing
Updated design & proposition
Put together technical
infrastructure
Put the launch team together
Develop customer acquisition
strategy / marketing plan
Establish relationships with
critical mass of retailers
Identify gaps and recruit key
roles
Execute marketing plan
Pilot print proposition
National launch of print
Identify strategic accounts/key
cash generators and deepen
relationships
Scope out international market
Convert assets into
local language
Recruit in market
partner managers
Develop international
marketing strategy
Launch market 2
Investment
£20K £180K £500K
14. Summary
• We have built an exciting, fun and unique product in a market that is growing and ripe for innovation
• We are seeking £500K funding to accelerate the launch of Ration Book and prepare the business for
international expansion
• We have re-launched a 100 year old brand, we will save money for our customers on life’s essentials and
provide an innovative platform for our retail partners to engage their customers
• We have developed the technology, put in place key relationships with retailers and put together an experienced
team to execute the plan
• We are now looking for a partner to help us take the business to the next level
Thank
You
