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6
Chapter
Design Organizations for the
International Environment
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization Theory and Design
Eleventh Edition
Richard L. Daft
Entering The Global Arena
• More companies are doing business globally
• Companies need top leaders who have a
global outlook
• Advancements in technology and world
communications have changed the
competitive landscape
2
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Motivations for Global Expansion
Motivations for Global Expansion:
• Economies of Scale
• Economies of Scope
• Low-Cost Production Factors
Economic, technological, and competitive
forces have combined to push companies
from a domestic to a global focus
3
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Global Economy as Reflected in
the Fortune Global 500
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Stages of International Evolution
5
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Expansion Through
International Strategic Alliance
• Licensing – allowing another firm to market
your brands
• Joint Ventures – separate entity of two or
more firms
• Consortia – groups of independent companies
6
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Strategies for Global vs.
Local Opportunities
• Global standardization versus local
responsiveness
– Globalization or multidomestic strategy
• Globalization strategy - products are
standardized throughout the world
• Multidomestic strategy - competition is
handled in each country independently
7
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Fitting Organization Structure to
International Advantages
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Organization Structure
International Division
Global Product Division
Global Geographic Division
Global Matrix Structure
9
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Domestic Hybrid Structure with
International Division
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Partial Global Product Structure
11
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Geographic Structure
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Matrix Structure
13
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Global Organizational Challenge
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Leading Multinational Companies and
Selected Countries
15
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Examples of Trickle-Up Innovation
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Coordination Mechanisms
Global Teams
Headquarters Planning
Expanded
Coordination Roles
17
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Benefits of Collaboration
→ Cost Savings
→ Better Decision Making
→ Greater Revenue
→ Increased Innovation
18
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Cultural Differences In
Coordination and Control
National Value System
• Power Distance: people accept inequality
• Uncertainty Avoidance: members feel
uncomfortable with uncertainty and
ambiguity
19
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
National Approaches to
Coordination and Control
1) Centralized Coordination: Japanese
Companies
2) Decentralized Approach: European Firms
3) Coordination and Control Through
Formalization: The United States
4) Tradition in Chinese companies remains
more family-oriented and relatively small
20
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Transnational
Model of Organization
• Advanced international organization to deal with multiple,
interrelated, complex issues
• Theory is based on interdependence
• Useful for large, multinational companies with subsidiaries
• Create an integrated network of individual operations that are
linked together
• Not an organizational chart; it is a managerial state of mind
21
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
International
Organizational
Units
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Transnational Organizations
• Assets and resources are dispersed worldwide
• Structures are flexible and ever-changing
• Subsidiary managers initiate strategy and
innovations that become strategy for the
whole organization
• Corporate culture, shared vision, and
management style guide the organization
23
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Design Elements
 Managers must design organizations for complex international
coordination
 Organizations’ international strategies and structures evolve
 There are diverse options for specific international strategies
 There are a variety of challenges for global organizations
 Diverse national and cultural values influence an
organization’s approach
 Companies operating globally require broad coordination
24
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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designing_organisations_for_international_environment

  • 1. 6 Chapter Design Organizations for the International Environment ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Organization Theory and Design Eleventh Edition Richard L. Daft
  • 2. Entering The Global Arena • More companies are doing business globally • Companies need top leaders who have a global outlook • Advancements in technology and world communications have changed the competitive landscape 2 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 3. Motivations for Global Expansion Motivations for Global Expansion: • Economies of Scale • Economies of Scope • Low-Cost Production Factors Economic, technological, and competitive forces have combined to push companies from a domestic to a global focus 3 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 4. The Global Economy as Reflected in the Fortune Global 500 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 5. Stages of International Evolution 5 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 6. Global Expansion Through International Strategic Alliance • Licensing – allowing another firm to market your brands • Joint Ventures – separate entity of two or more firms • Consortia – groups of independent companies 6 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 7. Strategies for Global vs. Local Opportunities • Global standardization versus local responsiveness – Globalization or multidomestic strategy • Globalization strategy - products are standardized throughout the world • Multidomestic strategy - competition is handled in each country independently 7 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 8. Fitting Organization Structure to International Advantages ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 9. Global Organization Structure International Division Global Product Division Global Geographic Division Global Matrix Structure 9 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 10. Domestic Hybrid Structure with International Division ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 11. Partial Global Product Structure 11 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 12. Global Geographic Structure ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 13. Global Matrix Structure 13 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 14. The Global Organizational Challenge ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 15. Leading Multinational Companies and Selected Countries 15 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 16. Examples of Trickle-Up Innovation ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 17. Global Coordination Mechanisms Global Teams Headquarters Planning Expanded Coordination Roles 17 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 18. Benefits of Collaboration → Cost Savings → Better Decision Making → Greater Revenue → Increased Innovation 18 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 19. Cultural Differences In Coordination and Control National Value System • Power Distance: people accept inequality • Uncertainty Avoidance: members feel uncomfortable with uncertainty and ambiguity 19 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 20. National Approaches to Coordination and Control 1) Centralized Coordination: Japanese Companies 2) Decentralized Approach: European Firms 3) Coordination and Control Through Formalization: The United States 4) Tradition in Chinese companies remains more family-oriented and relatively small 20 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 21. The Transnational Model of Organization • Advanced international organization to deal with multiple, interrelated, complex issues • Theory is based on interdependence • Useful for large, multinational companies with subsidiaries • Create an integrated network of individual operations that are linked together • Not an organizational chart; it is a managerial state of mind 21 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 22. International Organizational Units ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 23. Transnational Organizations • Assets and resources are dispersed worldwide • Structures are flexible and ever-changing • Subsidiary managers initiate strategy and innovations that become strategy for the whole organization • Corporate culture, shared vision, and management style guide the organization 23 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 24. Design Elements  Managers must design organizations for complex international coordination  Organizations’ international strategies and structures evolve  There are diverse options for specific international strategies  There are a variety of challenges for global organizations  Diverse national and cultural values influence an organization’s approach  Companies operating globally require broad coordination 24 ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.