Description: CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Michelle Leblanc talks about how she increased retention in a notoriously leaky industry.

1. #CMXSummit @LeBlanclyCMX SUMMIT: INCREASING RETENTION & REFERRALS
November 2nd, 2016

2. #CMXSummit @LeBlancly
INCREASING RETENTION &
REFERRALS THROUGH COMMUNITY

3. #CMXSummit @LeBlancly
THE SITUATION

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The Trucking Industry Is Facing A Historic Driver Shortage
Long hours
Hard work
Away from home one to three
weeks
The original distributed
workforce
#CMXSummit @LeBlancly

5. #CMXSummit @LeBlancly
All Companies Perceived As The Same By Drivers
Little communication with
home office
Similar pay structure, benefits
at all companies
Industry turnover of +100%
#CMXSummit @LeBlancly

6. #CMXSummit @LeBlancly
Force of Thousands
Insights:
Relationships and actions drive loyalty
Real stories exist and resonate with drivers
The company is not important, the individuals within the
company are
#CMXSummit @LeBlancly

7. #CMXSummit @LeBlancly
Community Through Content & Conversation
Featured in
Content / PR
Passionate Driver Group
Member
Podcast Listener or Participant
Recruits and Employees: Social Media and Email
Engagement / Consumption
Public: Awareness through PR or Advertising
Influencers
90%
retention

8. #CMXSummit @LeBlancly
Implementation

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Implementation

10. #CMXSummit @LeBlancly
Implementation

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Thank you.