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5 Steps to Failing your Startup Chris McCann @Mccannatron
Why?
Here are 5 observations I’ve seen#Failure
Co-Founder Relationships
Co-Founder Relationships Can’t work well together Circumstances (Marriage, Newborn) Just don’t get along  Immoral personality type
Inability to attract and retain critical mass of users Paypal, Linkedin, Slide, Square, Yelp, Milo, Yammer, etc
Inability to attract and retain critical mass of users Customer acquisition is difficult  Clear value proposition Take attention away from current stresses
Build something nobody wants IMVU, KCPB, Lean Startup
Build something nobody wants “Stealth Mode” fallacy  2 year product development One huge launch Not getting real customer feedback
Market is not there Mysites
Market is not there You are way to early You are too early There is no market there There is a market but it’s way to small
Cash Flow / Funding
Cash Flow / Funding Month to month liquid cash irregularity Immediate payments Cannot raise money because of the company/team
Bonus: Not a Real Entrepreneur
Not a Real (High Growth) Entrepreneur Not the right risk appetite  Create a job and not a company Doesn’t hustle  Not the right personality type
Summary Co-Founder Relationships Retaining customers/users Build something nobody wants Market is not there Cash flow / funding Bonus: Not a real entrepreneur
Questions? Chris McCann @McCannatron chris@startupdigest.com Can you build a successful startup outside of Silicon Valley What are some epic startup failures? Can you launch too early? What are x for y startups? Can I do a startup if I have a full time job? What about platform risk? What about single founder startups? What are some epic startup failures turned success?

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5 Steps to Failing your Startup - Efactor (2011)

  • 1. 5 Steps to Failing your Startup Chris McCann @Mccannatron
  • 2.
  • 3.
  • 5. Here are 5 observations I’ve seen#Failure
  • 7. Co-Founder Relationships Can’t work well together Circumstances (Marriage, Newborn) Just don’t get along Immoral personality type
  • 8. Inability to attract and retain critical mass of users Paypal, Linkedin, Slide, Square, Yelp, Milo, Yammer, etc
  • 9. Inability to attract and retain critical mass of users Customer acquisition is difficult Clear value proposition Take attention away from current stresses
  • 10. Build something nobody wants IMVU, KCPB, Lean Startup
  • 11. Build something nobody wants “Stealth Mode” fallacy 2 year product development One huge launch Not getting real customer feedback
  • 12. Market is not there Mysites
  • 13. Market is not there You are way to early You are too early There is no market there There is a market but it’s way to small
  • 14. Cash Flow / Funding
  • 15. Cash Flow / Funding Month to month liquid cash irregularity Immediate payments Cannot raise money because of the company/team
  • 16. Bonus: Not a Real Entrepreneur
  • 17. Not a Real (High Growth) Entrepreneur Not the right risk appetite Create a job and not a company Doesn’t hustle Not the right personality type
  • 18. Summary Co-Founder Relationships Retaining customers/users Build something nobody wants Market is not there Cash flow / funding Bonus: Not a real entrepreneur
  • 19. Questions? Chris McCann @McCannatron chris@startupdigest.com Can you build a successful startup outside of Silicon Valley What are some epic startup failures? Can you launch too early? What are x for y startups? Can I do a startup if I have a full time job? What about platform risk? What about single founder startups? What are some epic startup failures turned success?

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