This document provides an overview of a presentation by Cloudflare on network transformation and how to stay secure while migrating to the cloud. The presentation discusses network security challenges, an overview of Cloudflare's solutions, and customer stories from the financial services, manufacturing and e-commerce industries. Topics that will be covered include network security, Cloudflare's global cloud platform, how digital transformation is changing organizations, the need for network transformation, and how Cloudflare enables secure access and reduces costs when migrating applications and networks to the cloud. Customer examples are then provided from a financial services company, a manufacturing company, a cosmetics company, and a vehicle manufacturer that discuss how Cloudflare helped improve their security,

1. September 3rd 2020
Network Transformation: How to Stay Secure
and Reduce Cost When Migrating to the Cloud

2. Today’s Presenters
Varun Mehta
Sales Engineering Leader
Rahul Deshmukh
Product Marketing Leader

3. Topics of Discussion
● Network Security challenges
● Cloudflare overview
● Customer stories
○ Financial Services
○ Manufacturing
○ E-commerce
● Q&A

4. Cloudflare is a
Global Cloud
Platform

5. Digital Transformation is rapidly changing how
organizations create value and how they compete.

6. © Copyright Cloudflare, Inc.
NETWORK
APPLICATION
STORE/COMPUTE
Hardware / Software (Buy)
Yesterday
Services / Cloud (Rent)
Tomorrow
The Last Mile of Digital Transformation
needs Network Transformation
6

7. The data centric & appliance based approach is broken and has
implications for business applications and remote workforce
Expensive infrastructure
and resource costs
of managing
fragmented vendors
Confidential. Copyright © Cloudflare, Inc.
Increased risks
from poor security
posture & inconsistent
security policies of
multiple vendors
Scalability issues
from lack of elasticity.
Unable to meet
peak demand

8. Secure Access Service Edge (SASE) transforms the network from
data centric security approach to a user based security approach
Data centric & Appliance Based User Centric & Cloud Based
Bolt-on Security Built-in Security
Employees
Contractors
Public Cloud
Consumers
Branch
Office
Employees
Contractors
Consumers
Branch
Office
Network as
a Service
Enterprise Data
Center
Applications Data
Applications Data
Enterprise Data
Center
Network Security
as a Service

9. Cloudflare Enables & Accelerates Network Transformation
Protect Apps &
Teams
Accelerate the
Internet
Develop &
Innovate
DELIVER SUPERIOR ONLINE EXPERIENCE
IMPROVE EMPLOYEE ACCESS EXPERIENCE
Faster | Better | Cost Effective

10. PERFORMANCE &
RELIABILITY
SECURITY
Domain Name
System (DNS)
Firewall
AnalyticsWorkers
IoT Security
Cache
Load Balancing
SSL/TLS
Secure Origin
Connection
Rate
Limiting
Bot Management
DDoS Protection
Intelligent
Routing
Image
Optimization
Access
CLOUDFLARE FOR INFRASTRUCTURE
CLOUDFLARE
FOR TEAMS
Magic Transit
Gateway
Workers KV
SERVERLESS
APPLICATION
PLATFORM
Stream
Integrated, Intelligent, Secure, Cloud Native Global Network Edge

11. American technology company
that specializes in point-of-sale
terminals, automated teller
machines, check processing
systems and barcode scanners.
Cloudflare customer since
2019
CHALLENGES
• Increased occurrences of brute force and credential stuffing attacks experienced
by customers on web and mobile
• Needed to cost effectively offer base level security for their customer sites
• Consumers were unable to access their accounts due to inaccessible login pages
CLOUDFLARE SOLUTION
• Security: WAF, DDoS protection, Rate Limiting, SSL for SaaS and Bot
Management
• Basic security and protection provided to their customers at no additional cost
• Partnership with Cloudflare to resell advanced bot mitigation services to their
financial institutions
KEY RESULTS
Cloudflare was selected to protect their online banking platform that serves hundreds
of financial institutions.
Enhancing Digital Banking Experience and
Protection

12. Network Transformation at a Fortune 500 global
infrastructure company
Fortune 500 global infrastructure
technology leader.
Cloudflare customer since 2019
CHALLENGES
• Need to ensure the fastest delivery of GPS data from AWS and Azure to wireless
devices worldwide
• Integration with multiple CDN providers without sacrificing performance
• White labeled customer support application was being blocked by some
customer firewalls
CLOUDFLARE SOLUTION
• Performance: CDN, Workers
• Over 90% cache hit rate when deployed with AWS and Microsoft Azure
• Improved application accessibility with simple URL transformation
KEY RESULTS
Global infrastructure technology company selects Cloudflare to accelerate the delivery
of GPS data to devices around the world.

13. Protecting and Enhancing Global Fortune 500
Cosmetics Company
Global Fortune 500 global
cosmetics company.
Started with Cloudflare in 2016
1,000+ domains supported on
Cloudflare
Annual contract spend over $400K
CHALLENGES
• Increasing costs and complexity with their current provider
• Delays in provisioning configuration changes and new domains
• Need to secure an external facing admin console for agency access
CLOUDFLARE SOLUTION
• Security: WAF, DDoS protection and Access
• Performance: CDN
• Protects over 1,000 thousand brands and websites
• Fast propagation times for new domains and updates
• Simplified access to developer resource sites
KEY RESULTS
Global Fortune 500 cosmetics company selects Cloudflare to protect their expansive
digital catalog of brands and products.

14. Securing the Critical HR Services while improving
performance, reliability at a Fortune 1000 company
A Fortune 1000 professional
employer organization that
provides HR services for small
and medium sized
businesses.
Cloudflare customer since
2018
CHALLENGES
• Ensure availability of their site against malicious attacks
• Require a seamless way to authenticate users accessing their demo portal
CLOUDFLARE SOLUTION
• Security: WAF, DDoS protection, Rate Limiting and Access
• Performance: CDN, Argo Smart Routing and Workers
• Reliability: DNS
• Robust protection against distributed denial of services attacks
• Geo filtered traffic from suspect countries and regions around the world
• 27% response time improvement for non-cacheable assets
KEY RESULTS
Cloudflare was chosen to secure the HR services platform that tens of thousands of
small businesses depend on to administer their employee payroll and benefits

15. Protection and Performance during the Cloud
Transformation at a Multinational Vehicle
Manufacturer
This organization pivots to the cloud for comprehensive security, shifts their strategy
away from hardware appliances to cloud based services
CHALLENGES
• Increasing costs managing on-prem hardware appliances to secure their web
properties
• Need to secure digital infrastructure in a hybrid cloud architecture
CLOUDFLARE SOLUTION
• Security: WAF, DDoS protection, Rate Limiting
• Performance: CDN
• Reliability: DNS
• Rapid onboarding of new domains to support their electric vehicle launch
• Broad scale protection for high profile sites against targeted attacks
KEY RESULTS
One of India’s largest multinational
vehicle manufacturers.
Cloudflare customer since 2019

16. Fortune 1000 software company benefits from
Protection at Scale from Machine Learning
Fortune 1000 software company
that provides package shipping
and logistics services.
Cloudflare customer since 2019
CHALLENGES
• Increasing bot traffic targeting their sites, disrupting eCommerce operations for
their retail customers during peak season
• Existing solution lacked the desired transparency and required professional
services to modify
CLOUDFLARE SOLUTION
• Security: WAF, DDoS protection, Rate Limiting and Bot Management
• Performance: CDN
• Reliability: DNS
• Easy onboarding and rule administration to block increasing bot attacks
• Improved cost efficiencies and expanded adoption across the organization
KEY RESULTS
Shipping and logistics company selects Cloudflare to address their increasing
problems with malicious bots targeting their sites

17. Protect Apps, Networks,
And Employee Access
Provide Network Scale &
A Massive China Network
Why do enterprises choose Cloudflare?
Break Silos From Tools
& Vendors with Unified
Control Plane
Enable Superior Online
Experience
Built on Modern
Architecture For Today
And Tomorrow’s Needs
Cloud Native Architecture
& Multi-cloud Support
Confidential. Copyright © Cloudflare, Inc.

18. Customers benefit from integrated security, performance, and reliability
Confidential. Copyright © Cloudflare, Inc.

19. Cloudflare provides a Faster, Better, Cost Effective Solution
for many of the larger enterprises
“Cloudflare’s worldwide footprint, including in China, played a big part in our
decision. And we’re seeing considerable savings compared to our previous provider.”
“Cloudflare is providing an incredible service to the world right now.
Because there are no other competitors who are close.”
“With the support of Cloudflare, we were able to handle the demand during
this shopping season and deliver lightning-fast responses to shoppers globally.”

20. Questions?
Thank you!