Goboogo 2004
•
1 gefällt mir•442 views
The document outlines GoBooGo, a new streaming media website founded by Cliff and Andrea Currie. It will provide short-format video content from independent producers for free to audiences, generating revenue through internet advertising. The business model blends elements of television, film, internet video and social networking. It will use interactive software and viral marketing techniques to build an audience for weekly video podcasts and shows.
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (14)
Ähnlich wie Goboogo 2004
Ähnlich wie Goboogo 2004 (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Goboogo 2004
- 1. Company Confidential Tuesday, December 23, 2008 1
- 2. GoBooGo A new experience in entertainment Company Confidential Tuesday, December 23, 2008 1
- 3. Table of Contents Company Confidential Tuesday, December 23, 2008 2
- 4. Table of Contents ✦ Founders ✦ Mission Statement ✦ Streaming Media ✦ A Blend of Models ✦ Where We Stand ✦ How GoBooGo is different ✦ Our Motto ✦ Business Map ✦ GoBooGo features ✦ GoBooGo Mock-up Company Confidential Tuesday, December 23, 2008 2
- 5. Cliff Currie ✦ Chapman University: Film ✦ Founded CC Productions in 2003 ✦ Clients include FOX networks, Google, Intel, JetBlue, SMA Hummer, and Fox Racing. ✦ Independently produced two sports shows. Company Confidential Tuesday, December 23, 2008 3
- 6. Andrea Currie ✦ San Jose State University: Advertising ✦ Executive producer for CCP ✦ Independently produced two pilot shows ✦ Produced video for Google, and Fox networks. ✦ Founded The Intertainment Group© Company Confidential Tuesday, December 23, 2008 4
- 7. Mission Statement Company Confidential Tuesday, December 23, 2008 5
- 8. Mission Statement Imagine a website that streamed entertaining and engaging content to you any time you want, and it is FREE! The mission of GoBooGo is to obtain short format video series from producers and distribute it free to audiences via the internet with an IP software that creates Ad revenue and interaction between producers and audiences like never before. Company Confidential Tuesday, December 23, 2008 5
- 9. Mission Statement Company Confidential Tuesday, December 23, 2008 5
- 10. Streaming Media AccuStream iMedia Research Company Confidential Tuesday, December 23, 2008 6
- 11. Streaming Media ✦ Video streams are forecast to grow by 32% in 2006 to over 23 billion served ✦ Video streams are currently forecast to grow by another 26% to over 29 billion served in 2007 ✦ Broadband streams (100 Kbps and above) made up 84.9%% of total streams served in 2005 ✦ Narrowband video streams made up 15.1% of total streams served, compared to 20.7% in 2004 ✦ Aggregate tuning hours (ATH) for the top ten Internet music radio sites and networks rose by 43.8% in 2005 per month, to 257.3 million hours AccuStream iMedia Research Company Confidential Tuesday, December 23, 2008 6
- 12. Streaming Media Pay Per View Prefer to pay for shows Prefer to watch commercials instead of pay for show Undecided Points North Group Tuesday, December 23, 2008 7
- 13. A Blend of Models Company Confidential Tuesday, December 23, 2008 8
- 14. A Blend of Models Television Company Confidential Tuesday, December 23, 2008 8
- 15. A Blend of Models Radio Company Confidential Tuesday, December 23, 2008 8
- 16. A Blend of Models Film Company Confidential Tuesday, December 23, 2008 8
- 17. A Blend of Models Internet Video Company Confidential Tuesday, December 23, 2008 8
- 18. A Blend of Models Video Podcasts/Mobile Company Confidential Tuesday, December 23, 2008 8
- 19. A Blend of Models Music Company Confidential Tuesday, December 23, 2008 8
- 20. A Blend of Models Social Networking Company Confidential Tuesday, December 23, 2008 8
- 21. A Blend of Models GoBooGo Company Confidential Tuesday, December 23, 2008 8
- 22. A Blend of Models Company Confidential Tuesday, December 23, 2008 8
- 23. Where We Stand High cost Lower cost No cost Company Confidential Tuesday, December 23, 2008 9
- 24. Where We Stand Target Demographic 18-34 Traditional Media Networks/Studios High cost Independent Producers Lower cost User generated video No cost Company Confidential Tuesday, December 23, 2008 9
- 25. Where We Stand Target Demographic 18-34 Traditional Media Internet Media Networks/Studios High cost Independent Producers Lower cost User generated video No cost Company Confidential Tuesday, December 23, 2008 9
- 26. Where We Stand Target Demographic 18-34 Traditional Media Internet Media Networks/Studios Google, Yahoo, Apple High cost Independent Producers Lower cost User generated video No cost Company Confidential Tuesday, December 23, 2008 9
- 27. Where We Stand Target Demographic 18-34 Traditional Media Internet Media Networks/Studios Google, Yahoo, Apple High cost Independent Producers Lower cost User generated video You-Tube, Rever, Addicting Clips No cost Company Confidential Tuesday, December 23, 2008 9
- 28. Where We Stand Target Demographic 18-34 Traditional Media Internet Media Networks/Studios Google, Yahoo, Apple High cost Atom-Films, IVnet.tv, Video Pod-casts Independent Producers Lower cost User generated video You-Tube, Rever, Addicting Clips No cost Company Confidential Tuesday, December 23, 2008 9
- 29. Where We Stand Target Demographic 18-34 Traditional Media Internet Media Networks/Studios Google, Yahoo, Apple High cost Atom-Films, IVnet.tv, Video Pod-casts GoBooGo Independent Producers Lower cost User generated video You-Tube, Rever, Addicting Clips No cost Company Confidential Tuesday, December 23, 2008 9
- 30. How is GoBooGo Different? ✦ Five minute format ✦ Weekly and daily series ✦ Intertainment Group ✦ Incentives for content creators ✦ Unique advertising opportunities ✦ Interactions between producers and viewers ✦ Fun facts throughout each video Company Confidential Tuesday, December 23, 2008 10
- 31. GoBooGo Motto Spell check! Company Confidential Tuesday, December 23, 2008 11
- 32. GoBooGo Motto Spell check! C R E A T E Company Confidential Tuesday, December 23, 2008 11
- 33. GoBooGo Motto Spell check! C ulture Culture R A website where producers and E audiences can interact, and influence a new breed of A entertainment T E Company Confidential Tuesday, December 23, 2008 11
- 34. GoBooGo Motto Spell check! C ulture R E A T E Company Confidential Tuesday, December 23, 2008 11
- 35. GoBooGo Motto Spell check! C ulture Relevance R elevance Content, and E factoids are relevant A to what viewers expect. T E Company Confidential Tuesday, December 23, 2008 11
- 36. GoBooGo Motto Spell check! C ulture R elevance E A T E Company Confidential Tuesday, December 23, 2008 11
- 37. GoBooGo Motto Spell check! C ulture Entertainment R elevance Creating Entertaining content E ntertainment will keep viewers coming back for more. A T E Company Confidential Tuesday, December 23, 2008 11
- 38. GoBooGo Motto Spell check! C ulture R elevance E ntertainment A T E Company Confidential Tuesday, December 23, 2008 11
- 39. GoBooGo Motto Spell check! C ulture Accessibility R elevance Load up times E ntertainment Navigation of entire website Ease of use A ccessibility T E Company Confidential Tuesday, December 23, 2008 11
- 40. GoBooGo Motto Spell check! C ulture R elevance E ntertainment A ccessibility T E Company Confidential Tuesday, December 23, 2008 11
- 41. GoBooGo Motto Spell check! C ulture Traction R elevance Refreshing content E ntertainment Creating a buzz A ccessibility Traction E Company Confidential Tuesday, December 23, 2008 11
- 42. GoBooGo Motto Spell check! C ulture R elevance E ntertainment A ccessibility Traction E Company Confidential Tuesday, December 23, 2008 11
- 43. GoBooGo Motto Spell check! C ulture Evolution R elevance Website E ntertainment Technology Content A ccessibility Contests User interactions Traction E volution Company Confidential Tuesday, December 23, 2008 11
- 44. Business Map Company Confidential Tuesday, December 23, 2008 12
- 45. Business Map ✦Software that allows interactivity Company Confidential Tuesday, December 23, 2008 12
- 46. Business Map ✦Software that allows interactivity •SKOOPS Company Confidential Tuesday, December 23, 2008 12
- 47. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box Company Confidential Tuesday, December 23, 2008 12
- 48. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging Company Confidential Tuesday, December 23, 2008 12
- 49. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools Company Confidential Tuesday, December 23, 2008 12
- 50. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction Company Confidential Tuesday, December 23, 2008 12
- 51. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing Company Confidential Tuesday, December 23, 2008 12
- 52. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests Company Confidential Tuesday, December 23, 2008 12
- 53. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows Company Confidential Tuesday, December 23, 2008 12
- 54. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members Company Confidential Tuesday, December 23, 2008 12
- 55. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members •Independent producers Company Confidential Tuesday, December 23, 2008 12
- 56. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members •Independent producers •Video podcasts Company Confidential Tuesday, December 23, 2008 12
- 57. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members •Independent producers •Video podcasts ✦Internet Advertising revenue Company Confidential Tuesday, December 23, 2008 12
- 58. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members •Independent producers •Video podcasts ✦Internet Advertising revenue •Banner ads Company Confidential Tuesday, December 23, 2008 12
- 59. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members •Independent producers •Video podcasts ✦Internet Advertising revenue •Banner ads •Intromercials Company Confidential Tuesday, December 23, 2008 12
- 60. Business Map ✦Software that allows interactivity •SKOOPS •Go-Box •Blogging •Sharing tools ✦Create market traction •Viral marketing •Video contests ✦Multiple weekly/daily shows •Intertainment Society members •Independent producers •Video podcasts ✦Internet Advertising revenue •Banner ads •Intromercials •Incentive marketing Company Confidential Tuesday, December 23, 2008 12
- 61. GoBooGo Features ✦ Skoops (Facts and related information to content) ✦ Go Box (Storage for Skoops you can visit at anytime) ✦ P.O.P (Point of purchase) ✦ Skoopons (Unique vendor deals on our site) ✦ I.P.A (Instant page access) ✦ Go Show (daily update for Goboogo’s users) ✦ Blogs/Vlogs (Mostly for content providers) Company Confidential Tuesday, December 23, 2008 13
- 62. GoBooGo Company Confidential Go Box Presents: Fanbango SKOOP For more cool stuff look at the Go Box. Your video is loading...We promise! 5% off movieBox The Go tickets! is your friend! Tuesday, December 23, 2008 14
- 63. GoBooGo Company Confidential Go Box Presents: Fanbango SKOOP Check out Fandango and get Check 5% off your next movie out the ticket purchase! Go Box. It’s begging for your attention! Xbox is holding a short film competition. See website for details. The Batman Begins is now playing in theatres. Click here to see the trailer! Tuesday, December 23, 2008 14
- 64. GoBooGo Company Confidential Go Box Presents: Fanbango SKOOP Check out Fandango and get Check 5% off your next movie out the ticket purchase! Go Box. It’s begging for your attention! Xbox is holding a short film competition. See website for details. The Batman Begins is now playing in theatres. Click here to see the trailer! Tuesday, December 23, 2008 14
- 65. Company Confidential SKOOP Send to a friend IM EMAIL Rate this Episode Pick an answer here! A) Arnold Palmer B) Jack Nicklaus C) Dinah Shore D) Bob Barker Grab this episode Collect Go Points Scroll down to see the answer for yesterday Tuesday, December 23, 2008 15
- 66. Company Confidential SKOOP Collect more Go Points by clicking on sponsors websites! Send to a friend IM EMAIL Rate this Episode Pick an answer here! A) Arnold Palmer B) Jack Nicklaus C) Dinah Shore D) Bob Barker Grab this episode Collect Go Points Scroll down to see the answer for yesterday Tuesday, December 23, 2008 15
- 67. Now Showing: SKOOP Presented By Send to a friend IM EMAIL Rate this Episode Grab this episode Collect Go Points Tell me more... More episodes with games in them! It took us three hours to shoot that one minute segment because Amanda drank 2 big bottles of water and peed like every 5 minutes! Three freak’n hours for a one minute segment! Thanks Amanda for your tiny bladder! Company Confidential Seriously Dan’s crazy sister tried to blow dry her hair with this game controller. We didn’t get it on tape, and she’s lucky, because if we did the world would see what a geek she is... Tuesday, December 23, 2008 16
- 68. Now Showing: Gamer Nation SKOOP Presented By This Episode Nyko airflow Advance Check the Go Box for more fun stuff. We are geeks so we think it’s fun stuff, but we could be wrong..... Purchase Controller! Send to a friend IM EMAIL Rate this Episode Grab this episode Collect Go Points Tell me more... More episodes with games in them! It took us three hours to shoot that one minute segment because Amanda drank 2 big bottles of water and peed like every 5 minutes! Three freak’n hours for a one minute segment! Thanks Amanda for your tiny bladder! Company Confidential Seriously Dan’s crazy sister tried to blow dry her hair with this game controller. We didn’t get it on tape, and she’s lucky, because if we did the world would see what a geek she is... Tuesday, December 23, 2008 16