Making full use of the internet as a promotional tool is now a must for any business wanting to succeed. With hundreds of millions of potential customers available to you at the click of a mouse, having a strong franchise lead generation campaign is necessary if you want to stay ahead of the competition and have the highest ROI possible. There are several ways that you can improve your online marketing campaigns.

1. Franchise Lead Generation | How to Generate Franchise
Leads With Online Lead Generation Techniques
Making full use of the internet as a promotional tool is now a must for any business wanting to
succeed. With hundreds of millions of potential customers available to you at the click of a
mouse, having a strong franchise lead generation campaign is necessary if you want to stay
ahead of the competition and have the highest ROI possible. There are several ways that you can
improve your online marketing campaigns.
First, you can hire a franchise marketing agency to handle your lead generation. This is an often-
used method, as a franchise marketing company has the knowledge and experience to design
everything that you need to have a successful lead generation campaign. In addition to this, a
franchise marketing agency will be able to determine where to get quality leads. Quality leads
are customers that pay for your goods and services, so it is vital that you target these men and
women in order to ensure that you meet or exceed your ROI goals.
If you don’t decide to take advantage of all of the benefits a franchise marketing agency has to
offer, there are a lot of things that you will need to know in order to generate leads for your
business. First, you need a strong understanding of your target audience. Your target audience is
the demographic of people the most likely to purchase your products or services. All of your lead
generation campaigns must focus on these demographic groups in order to be successful. For
example, you wouldn’t target an under-eighteen crowd who makes less than $25,000 a year if
you’re trying to sell luxury real estate in a prime location.
Once you know who you’re marketing to, you need to design banners, emails, and text
advertisements that appeal to them. The strategic use of color, placement, and phrases is
necessary in order to entice the type of people you’re looking for to visit your site. A
businessman looking to purchase a new luxury car isn’t going to click on an ad using rainbow
colors that lacks a professional feel to it, for example.
This is where a franchise marketing agency shines. Where many businesses don’t have the
experience to understand what appeals to each target demographic, a franchise marketing
company specializes in this sort of intelligence, making them ideal for converting interested
consumers into purchasing buyers. After you have brought customers to your site, you will also
want to track who converted and who did not. This is important for getting an accurate measure
of your ROI data, which in turn tells you which types of advertising campaigns have been
working for your business.

2. About the Author
A serial entrepreneur with extensive background in franchising and interests in multiple online
business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise
development and success of a renowned international franchise company. His most recent
entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing
in Search Engine Marketing and Social Media Marketing as well as Website and Mobile
Application development. In 2007 he co-founded WSI Search Result, an online marketing
company that supplies services to Internet Marketing Consultants. A sought after public speaker,
Jam has been the featured keynote at many franchise conferences and international summits. He
regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on
Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand
Reputation Management and Conversion & Measurement through web analytics. When he’s not
scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures
from the jungles of the Amazon to the highest summits. His passions include working with
NGOs on humanitarian missions to areas around the world affected by disasters and poverty.
http://clicktecs.com/