2. It’s been said…
It’s so easy even a caveman can do it.
I beg to differ…

3. Quest & Curiosity
“Watch Me Go Paleo” is a blog that
chronicles the journey of one man’s
quest and curiosity.
It’s a blog about more than
just a diet.
In fact, it’s not really about
a diet at all.

4. Nutritional Reset
Instead, it takes an inside out look at how our food-
obsessed culture makes it challenging for anyone
looking to reset themselves nutritionally.

5. How it all started
“Watch me Go Paleo” was born
when an assignment met a
personal goal.
It was the first day of class,
Spring 2012, and I learned
I’d have to create a blog.

6. What Should I Blog About?
A co-worker’s sister and her
husband had pioneered a
nutritional reset program
called Whole30.
Based on the tenets of the
paleo diet, which traces
back to the cavemen era, it
was something I always
wanted to try.

7. Obstacles
But every time I debated starting, something came
up.
A dinner party.
A holiday.
A birthday.
A wine tasting.
A vacation.

8. A Perfect Reason
This assignment offered the perfect reason to tackle
going paleo.
And so I did…

9. TheWhole9 Nutrition Pledge
First I took this pledge:
“I will eat “real” food – fresh, natural food like meat, vegetables and
fruit.
I will choose foods that are nutrient dense, with lots of naturally-
occurring vitamins and minerals, over foods that have more
calories but less nutrition. And food quality is important – I will be
careful about where my meat comes from, and buy produce
locally and organically as often as possible.
Why? Because eating like this is good for maintaining a healthy
metabolism, and reducing inflammation within the body. Going
Paleo also helps to minimize my risk for a whole host of lifestyle
diseases and conditions, like diabetes, heart attack and stroke.”

10. What can I eat?
Source: FitBomb

11. What can’t I eat?
Everything
Else!
OY
!

12. The Skinny
The stats are staggering!
Percent of adults age 20
years and over who are
obese:
33.9%
Percent of adults age 20
years and over who are
overweight (and not obese):
34.4%
Source: Center for Disease Control

13. The Math
Do the Math!
This means that close to
70% of adults age 20 years
and over are either
overweight or obese.
Close to 70%!

14. Why this Blog?
If you were wondering
about the relevancy factor
of “Watch Me Go Paleo”
the proof is in the
pudding.
(By the way…you can eat
pudding on paleo. See this
blog post)

15. Why Invest? Relevancy!
•Americans spend about
$35 billion a year on
weight-loss products.
•95% of diets end in people
being as heavy or heavier
than they started.
Source: CBSNews

16. Isn’t it Time?
With all of the content about healthy diet and
weight loss available on the web today, isn’t it
time someone seized the opportunity to curate
the right way?

17. Watch Me Go Paleo Offers:
•A true, first hand •Tangible tips on how to
account of what works, plan for and stay
and what does not, when motivated during a
evaluating how to eat nutritional reset.
better.
•A host of recipes that
•Honest assessments of will help make it easy for
how Paleo diets even the busiest
compare with others. men/women.

18. Longer Average Visits:
•The average visitor spends more than six minutes
on Watch Me Go Paleo.
•In fact, the avg. visit =
00:06:06
•This offers the opportunity to expand content
and to introduce sponsored content and select
ads to advertisers that target those seeking a
healthier lifestyle.

19. What it could offer moving
forward:
•Guest/expert content and video entries that
dispel diet rumors and ask the right questions to
finally conquer health and fitness goals.
•An virtual community and support group for
those who want to tackle these challenges in a
group, regardless of their geographic location.

20. Come Join Us
So now is the time.
For you to go…Paleo!
We Look Forward to Working
With You!