CTJT copywriting student Louise Wright's example of a direct mail letter. http://www.ctjt.biz/course_details/writing_courses/copywriting_course.html

1. www.ctjt.biz
Forum House | Stirling Road | Chichester | PO19 7DN
Copywriting course article by Louise Wright
See what you can do
Dear Customer,
Are you getting the most out of your mobile for your
business needs?
You are due for an upgrade soon and we want to make sure
you have the right phone package for you.
We understand that you may be happy with your current
handset and do not wish to change and so, as a valued
customer, O2 are giving you an incredible option.
You now have the choice of either £300 credit towards
your bill or the new iPhone 4, now available in white.
It has amazing functions like FaceTime, HD recording, 5
megapixel camera and multi-tasking apps. It’s the phone
everyone is raving about
‘Having the iPhone 4 has made it easier for me to conduct business when I’m away from the office’ John Smith, ABC
Business MD
www.ctjt.biz
Forum House | Stirling Road | Chichester | PO19 7DN

2. www.ctjt.biz
Forum House | Stirling Road | Chichester | PO19 7DN
Its enhanced security and improved mail makes it an ideal
business phone. You can have the power of your computer
in the palm of your hand.
We’re also here to help you make the right decision on
which option you would like to take. You can contact us
from your landline on 0844 809 0202, or free from your
handset on 202 and speak to one of our dedicated
advisors.
Regards
Louise Wright
Senior Customer Service Advisor
P.S This offer is only available until the end of June so
be quick in contacting us.
ENVELOPE
See what you can do
PRIORITY MAIL
Copywriting course article by Louise Wright
www.ctjt.biz
Forum House | Stirling Road | Chichester | PO19 7DN

3. www.ctjt.biz
Forum House | Stirling Road | Chichester | PO19 7DN
www.ctjt.biz
Forum House | Stirling Road | Chichester | PO19 7DN