How to improve customer experience by engaging employees cross-organizationally to resolve chronic customer experience challenges.
See https://ClearAction.com
3. ClearAction Continuum
3Š Copyright ClearAction Continuum. All rights reserved.
Lack of Cooperation Inhibits CEM
Cross-Channel
Cross-Functional
Metrics
360-View
Incentives
Broken Links
Business Results
Behaviors
Survey Results
Data Actions
Whatâs Promised Whatâs Delivered
4. ClearAction Continuum
4Š Copyright ClearAction Continuum. All rights reserved.
5 Keys to Cooperation in CEM
1. Systems Thinking
2. Change Management
3. Internal Branding
4. Continual Improvement Practices
5. Sustaining the Momentum
5. ClearAction Continuum
5Š Copyright ClearAction Continuum. All rights reserved.
Holistic View
⢠Analogies
⢠Connectivity
⢠Framing
⢠Patterns
⢠Perspective
⢠Structure
LIKE âŚ
1. Systems Thinking for Cooperation & Big Results
6. ClearAction Continuum
6Š Copyright ClearAction Continuum. All rights reserved.
https://clearaction.com/store/
If You Like These Concepts, Get the Book!
5 Keys Explained
20 Templates
Step-by-Step
Guidelines
7. ClearAction Continuum
7
ClearAction Continuum
7
See the rest of this presentation in
ďľ GETTING & KEEPING CUSTOMERS
ďľ DRIVING GROWTH & INNOVATION
ďľ DATA & METRICS THAT WORK
ďľ CREATIVITY WITHIN BOUNDARIES
ďľ DRIVING ACCOUNTABILITY & COMMITMENT
ďľ GETTING EVERYONE ON THE SAME PAGE
Join today:
https://ClearAction.com/value-exchange
Ask for a demo:
Success@ClearAction.com
8. ClearAction ContinuumClearAction Continuum
8
Increase: Maximize: Decrease:
⢠Follow-through
⢠Ability to prioritize
⢠Productivity of resources
⢠Employee engagement
⢠Strategic vs. tactical work
⢠Resource acquisition
⢠Stakeholder satisfaction
⢠Stakeholder cooperation
⢠Team collaboration
⢠Right the first time
⢠Job satisfaction
⢠Continuity
⢠Project stalls
⢠Duplicated resources
⢠Redundant efforts
⢠Rework
⢠Employee turnover
⢠Alliance workloadAlignment (bridging silos) is the
next frontier in CX ROI
Design of ClearAction Value Exchange based on research with American Express, Aon, Apple, Ariba,
Clorox, Covidien, Eli Lilly, Global Foundries, HP, Microsoft, NVIDIA, SAP and beta-testing with many others
ClearAction Value Exchange KPIs are multipliers on your CX investments
SaaS for real-time
personalized action plans
to tackle these silos
30-minute bites
AI-curated resources
DIY and interactive
VP-level to intern-level
Shared vision
Collective capability
Š 2019 ClearAction Continuum.
9. ClearAction Continuum
ClearAction Continuum closes the brand-customer gap.
ClearAction Value Exchange members in marketing
& customer experience, care & success roles access
real-time, 24x7, bite-sized personal solutions to
navigate silos for customer value performance
ClearAction Advisory clients strategically
operationalize marketing & customer experience
for scalability, resource productivity & enduring
customer value performance
99
Customer value performance momentum
Š 2019 ClearAction Continuum.
ClearAction Continuum
10. ClearAction Continuum
Ask about customer value performance momentum
ClearAction Continuum
10
DNA MASTER PLANâ˘
STRATEGIC RENEWALâ˘
CLEARACTION VALUE EXCHANGEâ˘
DNA ACTIVATIONâ˘
MARKET RESPONSIVENESS INDEXâ˘
DX AGILITYâ˘
DNA TRANSFORMATIONâ˘
DX ALTITUDEâ˘
RACEâ˘
(RAPID ANALYTICS CUSTOMER ENVIRONMENT)
VOX MODERNIZEDâ˘
VOX ACTIONABILITYâ˘
SHARKTÎINKâ˘
CX growth aspirations:
ďľ Business results via trust-building
ďľ Consistency via silo-bridging
ďľ All-employee engagement
ďľ Prevention and anticipation
ďľ CX as managerial context
ďľ Profit impact in daily decisions
https://clearaction.com/customer-centered-business-10-keys-organic-growth/Š 2019 ClearAction Continuum.
Success@ClearAction.com
12. ClearAction Continuum
12
ClearAction Continuum
ClearAction clientsâ experiences
Because each of the ClearAction
team members managed CX in B2B
for a number of years, they provided
personal examples and practical
tools that could be implemented right
away. It was incredibly beneficial for
us to work with them for several
occasions. They elevated our
collective knowledge and helped us
achieve a higher level of CX maturity.
â A. Chu, Dir Customer Experience
ClearAction is an expert in business
operations and has been an
invaluable resource for us to learn
best-practices in many areas. They
taught us things that would not
readily cross our minds, but after they
explain, it makes total sense, and this
increased our efficiency and
accuracy in many areas. I highly
recommend ClearAction.
â K. Van Diepen, Dir Marketing Communications
ClearAction has been at the forefront
of helping companies like ours
reduce chaos, maximize resources
and achieve impactful results.
Theyâve provided mission-critical
guidance to begin the process of
building a strong marketing
operations function that supports our
companyâs growth, scale and
continuous improvement objectives.
â K. Chalmers, Dir Marketing Operations
Š 2019 ClearAction Continuum.