2. PR’s Secret Weapon: Getting Great PR and Leveraging What You’ve Got

3. #1: Great PR

4. How To Stand Out in a Crowd Start a political scandal. Commit a highly visible crime. (DUIs, hot tub incidents, and anything related to “Super Dell Schanze” are especially useful.) Create a really big publicity stunt.

5. Internet Mogul sets Blimp Water-Skiing Record H Have Blimp, Will Water Ski That taglinThis That tagline has been following Jeff Taylor around these days.” One of the important things about being a CEO of a 'new economy' company is you have to be willing to put it out on the line," Taylor said.Taylor, the CEO of Monster.com, is certainly a man of his word. He put it all out on the line on March 22 in claiming a world record by water skiing behind a blimp for 11 minutes, 43 seconds.

6. Some Better Ideas…. Consider the characteristics of your business and brand. Consider the REAL OBJECTIVES you want your personal or business PR to achieve.

7. Does PR Produce Sales? Sometimes, yes. As its primary focus, no. Your PR is the due diligence on your product and company that helps your customer support the decision to buy. It is PR’s job to support sales. It is sales’ job to help the customer create the bridge and connect the dots from great PR to new sales.

8. What is PR’s Role in Sales? Use PR to educate. Think of PR as your customer’s background check on your product and company. PR is the independent third-part validation your customer needs to feel comfortable about concluding the sale. Advertising is awareness. PR is credibility.

10. Saves Time

11. Uses cutting edge technology

12. Saves water and helps the environment with green technology

13. Location Based Social Media.

14. Safety

16. When is the Ideal Time to Begin PR? Get good PR counsel – but generally, if you are 1) within 30 days of product ship, 2) if a customer could place an order, and 3) engaging the PR will not in any way inhibit or discourage current sales. All other PR is useful only for positioning, whetting of appetites and ramp up.

17. Why Is Timing So Critical? Is your product available for sale? Can a customer place an order directly through a link from the article? Is there anything about the news you issue that will deter current sales? Is your company ready to convert the leads your PR generates into sales?

18. Elements of Strong Sales Oriented PR Strong, optimized press releases. Awards and credentials are good as supporting evidence for the REAL NEWS: your company’s value proposition. Reputation on the Internet. WORD OF MOUTH – reviews, expert columns, customer stories that are REAL.

22. A Case Study Example Brandt Page, CEO, Launch Sales And Marketing Keynote Address American Express Selects Launch Sales Publishes 5 Tips Launch Sales Named #6

23. In Summary If you have a gap between PR and Sales, close it up. PR and sales should work together. We are happy to help.