This document describes a bakery business called RawBiscuits that specializes in marketing and technology services. It discusses the bakery's passion for marrying these two sectors and developing ideas to improve clients. It then summarizes three current clients and projects: setting up an online wine club, improving efficiency and sales for a water company through new technology and marketing, and helping a retail outlet capture customer data and increase product sales.

1. Our Bakery

2. Starting-Up
Dec 2010
Passion for Marketing & Technology
Marrying both sectors
Creative, Interesting, Distinguished, Courageous, Proficient
Developing ideas to improve, enhance, excite
Targeting clients that are willing to share our philosophy

3. Starting-Up
Dec 2010
Passion for Marketing & Technology
Marrying both sectors
Creative, Interesting, Distinguished, Courageous, Proficient
Developing ideas to improve, enhance, excite
Targeting clients that are willing to share our philosophy

4. What’s usually on our clients’ back-burner?
Time to brainstorm about the next idea
The need to become more creative
Investment in Marketing & Digital Expertise
Capability of taking projects to the next step
The time to keep up with sectors they are not specialists in
An 8 year old giving
me her
interpretation of an
apple pie

5. What’s usually on our clients’ back-burner?
Time to brainstorm about the next idea
The need to become more creative
Investment in Marketing & Digital Expertise
Capability of taking projects to the next step
The time to keep up with sectors they are not specialists in
An 8 year old giving
me her
interpretation of an
apple pie

6. What do our clients focus on?
Their Clients
Core Competence
Operations
Financials

7. What do our clients focus on?
Their Clients
Core Competence
Operations
Financials

8. What’s baking at
Strategic Marketing Ideas Generation Digital Influence
View from above New Opportunities Technical competence
Preparing the steps Brainstorming Closer to new technologies
Selection of tools, Unconventional Web driven
suppliers, media, Distinguished More power
resources Targeted market approach
Integration
Shipping it

9. Where to start from?
Why are you speaking to today?
Where would you like to go?
Are all your objectives clear?
What would you like to bake?

10. Where to start from?
Why are you speaking to today?
Where would you like to go? A 6 year old giving
me his
interpretation of a
baker and of his
Are all your objectives clear? delicious cupcakes
What would you like to bake?

11. Utensils. Recipes.
Objectives are defined by client
defines Business and Technical specifications
Ideas are exchanged
Processes and Tools are proposed & discussed
Client and agree terms
The baking begins

12. Utensils. Recipes.
Objectives are defined by client
defines Business and Technical specifications
Ideas are exchanged
Processes and Tools are proposed & discussed
Client and agree terms
The baking begins

13. Currently Baking
National Wine Club (new company)
Objectives
Set up an unbiased national wine club
Use the web as the club’s first point of call
Use the web to administer the club
Involvement by
Setting up the structure of the club
Proposing a series of marketing and commercial features
Researching existing online platforms that may be used for the club’s website
Documentation of business and technical specifications
Developing the platform (front-end and back-end) based on the agreed structure
Marketing the Wine Club
Monitoring traffic and performance to seek further opportunities

14. Currently Baking
National Wine Club (new company)
Objectives
Set up an unbiased national wine club
Use the web as the club’s first point of call
Use the web to administer the club
Involvement by
Setting up the structure of the club
Proposing a series of marketing and commercial features
Researching existing online platforms that may be used for the club’s website
Documentation of business and technical specifications
Developing the platform (front-end and back-end) based on the agreed structure
Marketing the Wine Club
Monitoring traffic and performance to seek further opportunities

15. Currently Baking
Water Manufacturer and Distributor
Objectives
Become more efficient
Market the brand
Save costs and increase sales in the medium-long term
Involvement by
Analysis of current technical and business situation
Documentation of new business and technical specifications
Proposed innovative marketing and commercial features
Project managing the development of adjusted back-end, new API, new front-end, new
tablet software and all designs
Training
Retained as Marketing Consultants

16. Currently Baking
Water Manufacturer and Distributor
Objectives
Become more efficient
Market the brand
Save costs and increase sales in the medium-long term
Involvement by
Analysis of current technical and business situation
Documentation of new business and technical specifications
Proposed innovative marketing and commercial features
Project managing the development of adjusted back-end, new API, new front-end, new
tablet software and all designs
Training
Retained as Marketing Consultants

17. Currently Baking
Retail Outlet
Objectives
Start capturing clients’ details
Market the brand
Increase sales of specific product category
Involvement by
Research the client base to understand their appetite for our idea
Documentation of business and technical specifications
Proposed unusual ways of capturing clients’ data
Simplified use of Social Media for further data capture
Project managing the development of front-end and backend

18. Currently Baking
Retail Outlet
Objectives
Start capturing clients’ details
Market the brand
Increase sales of specific product category
Involvement by
Research the client base to understand their appetite for our idea
Documentation of business and technical specifications
Proposed unusual ways of capturing clients’ data
Simplified use of Social Media for further data capture
Project managing the development of front-end and backend

20. www.rawbiscuits.com
RawBiscuits
claudio@rawbiscuits.com
Chief Baker