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Startupweekend 2016, Barcelona Claro Partners Presentation
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Ambitious startups for real human needs
Claro Partners | Navigating Disruptive Shifts
Prepared for Startupweekend BCN, November 2016
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BELONG
How do people feel like they belong?
What challenges do they face?
Context
DISCOVER
ACHIEVE
What do people want to achieve?
What challenges do they face?
What do people want to discover?
What challenges do they face?
CONTROL
What do people want to control?
What challenges do they face?
Brainstorm unmet functional and emotional needs around a specific context
Human needs framework
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@claropartners
Understand your users’ evolving relationship with your concept
How do we reach the user; how
do they get to know about the
product/service?
How do we attract people to
the offer? How do we make
them want to try it?
How do they use the
product/service? How do they
meet the user’s needs?
How do we create strong user
affection that results in repeat
usage, loyalty and advocacy?
USER
CONCEPT
DISCOVER TRY USE ADVOCATE
Customer journey
Start with people, not with technology.
Startup ecosystem is 99% struggling to scale their idea.
Make people want what you build, instead make something people want.
It takes a bit more effort now, but it will save you a LOT in the long term.
The world around us is littered with bad design.
Once you open your eyes see a lot.
Positive startup energy being put into the wrong problems.