Better Market for Crops(BMC) products limited is based in Tengeru, Arusha Tanzania. BMC deals with vine multiplication, root production, processing and marketing of Orange-Fleshed Sweetpotato (OFSP) Products.

1. Contact: Ms. Zena Mshana – BMC Product Arusha - Tanzania +255 763 311 090
E-mail: zermmshana2016@gmail.com Instagram: viazi_lishe_products
Introduction
BMC Products deals with vine multiplication, root
production, processing and marketing of Orange-Fleshed
Sweetpotato (OFSP) Products. The company is located
in Tengeru, Arusha Tanzania and employs 14 full-time
and 5-10 part-time staff on their OFSP farm, in
procurement and sales & marketing units. The total
workforce includes 5 women and 9 youth. BMC’s
products include OFSP-based flour, OFSP crisps, OFSP
puree bites (Tambi), and OFSP-based spice (Mchuzi
Mix). The company also provides education and training
to users on nutritional value of OFSP, innovative ways of
consuming OFSP dishes, OFSP production as well as
postharvest handling.
Procurement and Processing
We supply up to 120,000 vine cuttings to benefit around 12
farmer groups to plant over 10 acres of land. We purchase
the roots from farmers at a price of Tsh. 200– 300 per kg
(9-13 US cents), then process them to produce different
types of OFSP products. Women and youth are key
beneficiaries through earning an income as well as
accessing nutritional foods and knowledge of how to prepare
various recipes for both adult and baby foods.
Improving intakes of nutritious foods by increasing
nutritional awareness. BMC provides farmers and
consumers with nutritional education on the importance of
OFSP using different channels for example workshops,
exhibitions and using social media tools.
Key Achievements
• Generated income/wealth through sales of OFSP products
• Improved nutritional status of communities through
nutritional awareness especially for rural women and children.
• Created employment opportunities for more than 20
employees.
• Farmer support by providing market access for their produce.
• Most of all we receive good feedback from clients. This
motivates and encourages us to continue.
Key Partners
Village leaders who organize farmers for training and
marketing, health care centers, retail outlets and
supermarkets.
Opportunities
BETTER MARKET FOR CROPS
BMC PRODUCTS LTD
Tengeru, Tanzania
Products available in the market
Our sales are increasing annually as the demand for OFSP increases.
The most popular product is OFSP-based flour.
20 Tons
2016
40 Tons
70 Tons
2017 2018
Challenges
• AWARENESS AND NUTRITION EDUCATION IS HIGHLY
NEEDED. There is a lack of understanding of nutritional
benefits of OFSP especially in key urban markets for BMC’s
products.
• Solar drying technology has limitations because it largely
depends on weather conditions.
• High costs of registration and laboratory services for
nutritional analysis.
❖ Children under
five years of age
❖ Pregnant women
❖ Lactating mothers
❖ Families
❖ Wholesalers and
Supermarkets 50%
❖ Schools 30%
❖ Hospitals 20%
❖ Arusha
❖ Kilimanjaro
❖ Mwanza
❖ Dar es Salaam
❖ Kahama
We
Serve
We
Target
We
Sell
Market Opportunity
Ms. Zena Mshana educating a group of women and men on
nutritional benefits of OFSP in Akeri Village Arusha - Tanzania
Ms. Zena Mshana during an exhibition session on OFSP in Arusha
BMC OFSP Products