CIMSPA Conference Jeremy Campbell

1. JEREMY CAMPBELL COACHING
“Behavioral change that delivers extraordinary
business results”
@jeremycam
jc@jeremycampbellcoaching.com
+44 (0)7789 812356
www.jeremycampbellcoaching.com

2. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
• Up to 80,000 thoughts a day!!!!
• 80% are negative
• 95% same as we had the day
before!!!!!
• We retain:
• 30% what we see
• 50% see and hear
• 70% what we say and write
• 90% what we do!

3. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”

4. JEREMY CAMPBELL COACHING
“Behavioral change that delivers extraordinary
business results”
About Me
• Left school at 15 – Dyslexic – greatest gift.
• Working for 38 years.
• 20 years at senior executive/board level, Billion$ North
American organisations – PE backed
• Combination of Commercial and HR leadership roles.
Also GM and interim MD.
• Executive lead on many Footsie 100 business wins and
customer realtionship management.
• Industry high customer retention, world class NPS,
award winning culture and employee engagement.
• Profitable business 10 out the 13 years.
• Purpose – supporting people to be the best versions of
themsleves

5. JEREMY CAMPBELL COACHING
“Behavioral change that delivers extraordinary
business results”
Agenda“if you listen to your customers and your colleagues,
they will tell you how to run your business
and……make it profitable”
• Leadership and strategy
• Engaging your workforce
• Engaging your customers

6. JEREMY CAMPBELL COACHING
“behavioural change that delivers extraordinary
business results”
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
Strategy and Leadership

7. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
What is strategy?
Where are we now?
Where do we want to be?
How will we get there?

8. @jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
https://www.youtube.com/watch?v=hO8MwBZl-Vc
Leadership is about creating a
movement and not being a lone nut!

9. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
• What is the end goal?
• Who can describe their end
goal?
• If you can’t, then its going to be
difficult to get people to follow
you.

10. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
Everyone is
watching
you.
ALWAYS !!!!

11. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
It’s not easy…….

12. JEREMY CAMPBELL COACHING
“behavioural change that delivers extraordinary
business results”
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
Engaging your workforce

13. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”

14. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
• culture
Day every Month

15. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
You said we did

16. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
• Hire for Character
• Hire for culture

17. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
Character
Know how

18. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
Mentoring programme

19. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
12 week plan
• Large goals broken down
• Weekly engagement
• Weekly recognition
• Weekly reports
• End of plan report
• Huge increase productivity

20. JEREMY CAMPBELL COACHING
“behavioural change that delivers extraordinary
business results”
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
Engaging your customers

21. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
• Tried to create a
movement
• Lots of customer events
and networking

22. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”
Highest NPS in the industry
• All about participation
• Moments of truth
• Engaging the colleagues and giving them
accountability

23. JEREMY CAMPBELL COACHING
“Behavioral change that delivers extraordinary
business results”
Conclusion
• Strategy is simple to set, harder to deliver.
• Do you have a first follower and a movement or are you a lone nut?
• Can you clearly describe your end goal and can your colleagues?
• People really are your greatest asset.
• Communicate, communicate, communicate.
• Get senior managers to take responsibility for engagement surveys.
• Hire for character.
• Mentoring programme.
• 12 week plan.
• Create a customer, partner advocate following.
• Become obsessed with NPS.

24. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”

25. JEREMY CAMPBELL COACHING
@jeremycamwww.jeremycampbellcoaching.com +44 (0)7789 812356jc@jeremycampbellcoaching.com
“Behavioral change that delivers extraordinary business results”