Local Search Marketing using Foursquare

•

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Chuck Reynolds

My Presentation on Local Search Marketing using Foursquare - given at SESNY Local Search Summit 2010

Business

Location + Gaming

=
Free Marketing and Promotion for your biz

Mayorships

Mayor = Person who checks in
the most

Mayorship = bragging rights
= competition
= more people
= your biz being talked about

1
600,000+ Active Users

16M Checkins

1.4M Venues

yr ... only 1200 with offers?

SEO Benefits

Google Local Maps indexing
foursquare biz profiles

Shouts used as citations

Get Involved

foursquare.com

foursquare.com/add_venue

Start your Promo
foursquare.com/businesses

New School Loyalty Rewards

OLD NEW

tweet 20x about our venue

bring in 10 or more friends

invite 65% of your friends

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Local Search Marketing using Foursquare

1. Location + Gaming = Free Marketing and Promotion for your biz

2. Encourages Exploring Encourages exploration of new locations and businesses Receive badges & ego Rinse & Repeat

3. Mayorships Mayor = Person who checks in the most Mayorship = bragging rights = competition = more people = your biz being talked about

4. Free Promotions Mayorships posted to twitter Public Shouts! Biz Name Friends there too Profile Link

5. 1 600,000+ Active Users 16M Checkins 1.4M Venues yr ... only 1200 with offers?

6. SEO Benefits Google Local Maps indexing foursquare biz profiles Shouts used as citations

7. SEO Benefits Profile pages rank

8. Get Involved foursquare.com foursquare.com/add_venue

9. Start your Promo foursquare.com/businesses

10. New School Loyalty Rewards OLD NEW tweet 20x about our venue bring in 10 or more friends invite 65% of your friends

11. Already Adopting Vegas!

12. .com/ChuckReynolds