How To Measure ROI for Social Media With Software Solution

Define what is your Business Goal
You can have one major goal or multiple goals depending on
your business issues.
MARKETING
•  Increase traffic to your site
•  Improve brand positioning (have more
people talk about the brand)
•  Reach a new customer segment
•  Set a new marketing message (new
positioning, new marketing campaign)
•  Set a communication media with
customers


PRODUCT
•  Gather customer feedback about
products
•  Set up user testing
•  Build a customer service
•  Launch customer surveys
•  Do market research and
competition analysis


SALES
•  Increase customer satisfaction
•  Increase number of recurring
sales
•  Increase lead generation
•  Open a new sales channel
•  Reach a new customer segment


CORPORATE
•  Hire talents
•  Increase employee retention
•  Improve internal knowledge
sharing
•  Increase internal communication

Know who your customers are
Segment precisely your customers as this is the beginning of
successful ROI with Social Media. Because you will know your
customer, you will be able to set up the most appropriate campaign and
target the most relevant media.

Know who your customers are

•  Socio-demographics data
•  Usages (psychological data)
•  Communication channels
•  Expectations in term of sales and
messages
•  How do they perceive ads
•  What are their social graphs (how
do they link to each other)
•  Purchasing decision cycle
•  Who do they partner with

Define the right campaign
•  Define the messages
•  Define the tone
•  Define the formats (video, ads…)
•  Define the degree of virality
(some formats will be more
appropriate than others for a pure
viral campaing)
•  Pick the partners you want to
work with
•  Define your budget
•  Define your timeline

Select the right media for you

Not all the Social Media will be successful for you ! And one of the
last thing you want to is be like everybody…

Select the right media for you - Examples
You want to launch a new fashion
product targeting 20-35 years old
women. Your business goal is to
position the marketing message and
trigger the first sales…which social
media could you select ?
•  Blogs
•  YouTube
•  Viral campaign on Facebook with a social
game
•  Twitter contests for the product on your
current corporate account…

You offer a BtoB product targeting big
corporations and you want to increase
customer satisfaction and generate
more sales with your installed base…
which social media could you select ?
•  Webinars
•  Forums for tips
•  Online advisory boards
•  Virtual fairs where customers can meet
and talk to each others
•  Slideshare to present new products…


You acquired a new company
and you want to spread the
message that you now have new
offers in your porfolio… which
social media could you select ?
•  Blogs
•  Twitter
•  Slideshare
•  Wikipedia…

Allocate the right resources

Social Media require resources to create the content and keep your
communities active.

Allocate the right resources
•  Think thoroughly to build a team to deal
with social media
•  Social Media does not happen by magic,
it requires people who know what they are
talking about and not only social media
users
•  Identify internally who are already the
best people to talk about your company
and set up a pod gathering these people
•  Work with partners who can leverage
your brand and others who can create
valuable content

Measure the results

Yes ROI exists for Social Media ! Depending on your business goal
you can assess if you reached your target. Different measures will be
used.

Measure the results

TRAFFIC
•  Number of views
•  Number of unique visitors
•  Number of returning visitors
•  Drop rate
•  Location of the users
•  Time spent on the site…

Measure the results

BRANDING
•  Number of external links
•  Number of conversations
about the brand
•  Quality of the conversations
•  Number of active users in the
community…

Measure the results
CUSTOMER
SATISFACTION
•  Recurring sales
•  Number of customers willing
to talk in your favor in
conferences for example
•  Number of user feedbacks for
new products generation and
product testing
•  New revenues generated on a
new segment…

Measure the results
INTERNAL PROCESSES
•  Number of qualified candidates
you reached
•  Employees turnover
•  Employees satisfaction (do a
survey to know about it)
•  Increase in productivity
(timelines met, conflicts
decreased…)…

THE PUTTIN’ OUT SOFTWARE MAKES ONLINE
MARKETING EASY…

Engage Analyze
Update multiple social Track the success of
networks and blogs at social media and email
once campaigns.

Measure Monitor
Prove the effectiveness Monitor what's being
of every piece of said about your brand
content you distribute. online.


PUTTIN’ OUT MAKES IT
POSSIBLE…

Update multiple
social networks and
blogs at once.


PUTTIN’ OUT MAKES IT POSSIBLE…

Send
E
News mail Text Message (SMS)
letter
s your customers


PUTTIN’ OUT MAKES
IT POSSIBLE…

In one single place:
Read & respond to what people
are saying about your business
on the social web.



Generate Build Brand Increase
Leads Awareness – Profits
eb
Increase Your W
Presence



Pers
birth onal au
days to-po
and st for
othe
r eve
nts

Create online
marketing
campaigns in
seconds


YeA! I combined all my
social media accounts
including YELP in the
PuTTin’ OuT
dashboard!!!


I know my marketing
budget isn’t being
wasted. PuTTin’ OuT
incorporated Google
Analytics in reports.



For me to engage my
patients with health tips.


PUTTIN’ OUT MAKES IT
POSSIBLE…

For me to manage
social media for my
non-profit organization
and my church.


PUTTIN’ OUT
MADE IT
POSSIBLE…

For us to dance and
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PUTTIN’ OUT MADE IT POSSIBLE…

For me to see what’s
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Taught me to easily
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Try it for FREE!
www.PuTTinOuT.com/
OnlineMarketing


More information?
Contact
Christi@PuTTinOuT.com
770.654.1552

How To Measure ROI for Social Media With Software Solution

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