The document discusses McDonald's standards and customer satisfaction. It explains that standards refer to providing outstanding quality, service, cleanliness and value to make every customer smile. Satisfaction means meeting customers' needs that fulfill their inner journey. The document suggests dividing into groups to explore McDonald's standards and what drives customer satisfaction in order to build a culture that achieves the company's vision.

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4. WHAT is a STANDARD?

5. To be the best quick service restaurant experience".
Being the best means providing outstanding quality,
service, cleanliness, and value, so that we make
every customer in every restaurant smile.

6. LEt’s Divide ourselves in
groups

7. LEt’s explore McDonald’s
Standards

8. WHAT ARE standardS?

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10. LEt’s Divide ourselves in
groups

11. Let’s EXPLORE McDONALD’s
SATISFACTION

12. WHAT is Satisfaction?

14. WHAT is SATISFACTION?
STANDARDS
SATISFACTION

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STANDARDS SATISFACTION
WHAT WHAT
HOW HOW
STANDARDS
SATISFACTION
WHAT

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OUTER
JOURNEY
INNER
JOURNEY

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Standards
SATISFIED CUSTOMERS
AIESEC Achieveing its
Vision
Standards
SATISFIED CUSTOMERS
McDonald’s Achieveing
ITS Vision
McDonald’s AIESEC

19. HOW WILL I BUILD STANDARDS AND
SATISFACTION CULTURE IN MY LC?