Content originally published with Martin Jordan in "Marke und digitale Medien", Springer Verlag.
Presented ad various conferences eg. at the NEXT Conference 2014 in Berlin, at the Service Experience Camp 2013 and the UXCamp Europe 2013. Also a presentation for a regular class at Miami Add School Europe.
More Brand Service examples here: http://www.christianvatter.com/great-examples-of-brand-services/