1. Pittsburgh:
Hotbed of Drinking &
Entrepreneurship
presented by

2. People are More Creative when they Drink
Drinking Study
Participants
solved
40% more problems
and took an average of
3.5 seconds less
than sober subjects

3. Pittsburgh has always been
the drinking capital of the
country

4. Settled by two groups of Europeans

5. Germans good at farming

6. Scottish good at drinking

7. Germans bring rye, Scotch bring
stills

8. Creativity =
combining 2 old ideas into a new one
+ =

9. One of the first to scale up is Abraham Overholt

10. You can learn a lot working at a whiskey
distillery
• Production
• Supply Chain Management
• Labor Relations
• Accounting

11. Overholt’s grandson uses this
knowledge to start company

12. Steelworkers develop creative
2 prong strategy to deal with
work
Prong 1
Prong 2

13. Always looking for ways to
make drinking easier

14. The next great innovations in
alcohol will come in
distilled spirits…

15. Sounds like
a promising start up.
Would you have invested in us 2.5 years ago?

16. OurTeam philosopher mom
urban historian park ranger

17. Manning the still…

18. Unconventional Team,
Unconventional Distillery
• Organic
• Local
• Made from scratch
• Urban
• Family
Finally, we want to talk to a new audience…

19. We are here for this kind of guy.

20. But (more so) for people like
you.

21. So we invest big time in an
old machine shop in the Strip

24. A community gathering spot

25. A glitch in the plan

27. December 22, 2011

28. We opened March 2012

34. Bring Whiskey Home!
Tours Sample Flights Cocktails Labeling Parties

35. Your Task
• Develop Marketing Plan to take Wigle to
Washington DC & Philadelphia with shipments
via our online store
• Must be Wigle!
– Interactive, Creative, Educational, Fun!
• Goal: Sell 7 cases/month to these new
markets in year 1