Learn about BAT's strategy-focused consulting services including Brand Synthesis®, Brand Activation™, and Brand Acceleration™

1. Where Brand Art and Technology converge

2. we are:
~ brand architects
~ transformation agents
~ story-tellers

3. we work with:
~ start-ups seeking to accelerate their growth curve
~ mid-stage companies positioning for rapid growth
~ established brands optimizing new or existing channels

4. our clients:
start-ups mid-stage established

5. client success:
~ 50+ clients
~ 25+ funded
~ 10+ acquired
~ 4 IPOs
~ In 4+ years

6. the magic: Brand Synthesis
~ a framework to understand your business & craft a brand
~ distilled from leading agencies, luminaries and SGSB
~ designed to drive customer-centric thinking & story-telling

7. how it works: transformation agent
~ start with objectives
~ understand the offering, the customer, the landscape
~ capture and/or craft the brand story
~ validate with stakeholders / customers
~ make it actionable

8. driving results: telling the story
Business
Strategy
Brand Strategy
Activation Strategy
Tactics
Brand Synthesis®
Capturing, refining or crafting fundamental strategic
components:
• Core Purpose
• Brand Promise
• Positioning
Brand Activation™
Converting core strategies into actionable strategies
including:
• Target Audience Frameworks
• Marketing Strategy
• Digital Strategy
• Conversion Strategy
• Operations Strategy
Brand Acceleration™
Converting strategic plans into active tactics:
• Creative, Technical & Operational Direction
• Acceleration Management

9. telling the story: digital strategy
BAT is recognized by B2B Magazine as the leader in crafting
conversion-oriented websites. We creative and technical direct
experiences rooted in an understanding of your brand and target-
audience, and designed to engage the visitor in conversion journeys.

10. telling the story: conversion strategy
Conversion strategies fail when focused on numbers and tactics.
They thrive when targeting personas with unique and compelling
content grounded in emotional and salient offers. BAT’s tenacious
focus on your customer drives better strategies that deliver results.

11. telling the story: archival
The previous slides provide a taste of what theBATstudio has
accomplished since 2008. Prior to that our Principal has creative or
account directed for some of the world’s most recognized brands....

12. christopher harmon / principal
510-339-7300
info@thebatstudio.com
http://www.thebatstudio.com
fb: thebatstudio / tw: cjharmon