Hostel events and activities as means of increasing income for your hostel

1. Hostel Activities as a
Means of Increasing Income
Direct – Charging for them
Indirect – Increasing number of
overnights and occupancy

2. Agenda
• Establishing the importance of ATMOSPHERE
• Planning events and activities
• Theory - How it’s done
• Test Case – Abraham Hostel

3. Cheap & Clean is a given…
• ATMOSPHERE is where it’s at!
Character
Fun

4. Atmosphere
Infrastructure Activities
•Design Decoration
Free & Paid
•Furniture Music
In house events Out of house events

5. Events
In House Out of House
•Dinners •Local activities: local
•Parties tours and attractions
•BBQ’s •Excursions: Regional
•Movie nights requiring transportation
(perhaps guiding).
•Live Music

6. How it’s done

7. Identify What People Who Stay
With You Are Doing
• Ask them
• Guide books
• Online
– Trip Advisor
– Forums

8. Identify What’s
Interesting & Cool To Do
Insiders’ Tips Cultural
Unique Activities Political

9. Identify Existing Infrastructure
• Existing tours
• Existing attractions
• Existing operators
Seek Cooperation!

10. Create an Activities’ Program
be focused – not too many
• Free stuff (for budget clientele)
• Tours/ excursions of the main sites.
• Provide accessibility (maps, translations,
information packages, Information boards).

11. Exposure/ Marketing:
Before People Arrive After People Leave
– Flyers – Online reviews
– Website – Booking engines
– Blog – Trip Advisor
– Youtube – Youtube
– Facebook – Facebook
– Guidebooks

12. Synergy
Packages
Overnights and Tours/ packages

13. Abraham Hostel – Test Case

14. In House:

15. Out of House

16. Accessibility
Bike Map Attractions Map

17. Creating Synergy
10% off Vouchers for hostel guests
Booking confirmation email
Overnight + Tour packages
People come for activities and stay at the
hostel
Increased number of overnights

18. Marketing

19. Synergy