New Trends in Hostel Software Technology - ASSD Hostel Software

New Trends in Hostel Software Technology

Mobile Bookings - Group & Agent Web Bookings

Restriction, Rate & Channel Management

About ASSD
ASSD - Full Service Software
Provider

Property Management
Specializing in Hostel
and Front Desk System
Software for over 20 years
Point of Sale and
Accounting
Web Booking Engine
Channel Manager
BI & Management
Information System
Customer Relationship
Management

17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 2

Mobile Bookings
Smartphones
Online Bookings
Mobile Web Access
Mobile Bookings
Mobile Optimization – Usability
ASSD CRS2 Mobile Booking Engine
ASSD Mobile Apps (Apple and Android)


Smartphones
More than 1bn smartphones in
use around the world (5 years after Apple
iPhone introduction)

2bn expected within the next
three years (world population: 7bn)
Smartphone sales exceeded
those of PCs 2011 for first time
(487 vs. 417 millions)

Double digit growth in
Smartphone sales


Online Bookings
50 percent of travel bookings
are made on the Internet

Matured with just modest
growth


Mobile Web Access
Smartphones are able to access
any web site
Mobile devices (smartphones &
tablets) will overtake PC web
access in 2013
Usability is low with non-
optimized web pages


Mobile Bookings
Numbers are still low (4% of all
online bookings)

High growth rates over 100%

It’s crucial to optimize for
mobile usage


Mobile Optimization - Usability
Adapt to overall screen size
Fluid design
Avoid scrolling in both vertical
and horizontal direction
No zoom in and out
Simplify

Mobile Web Site vs. App (online vs.
offline capabilities – download via App store)


ASSD CRS2 Mobile Engine
Fully optimized booking web
site

Completes the Hostel’s web site

Based on ASSD CRS2 booking
engine


Commission free operation

Linked from a separate mobile
hostel web site or automatic
redirect from standard site


ASSD Mobile Apps
Designed for large customers
Installation by smartphone user
Use of GPS
Offline capabilities

Apple App Store
Google Android App Store


ASSD Mobile Apps


Group & Agent Web Bookings
Group segment neglected
compared to individual web
bookings

Most still booked traditionally

Inquiry vs. Confirmed Booking


Challenge Group
Building
Group Leader Rooms
Restrictions
High Information Demand
Packages


Web Group Booking


Challenge Group Agent
Special Rates
Predefined Allotments vs. Free
Sale
Agent Login
Web Engine vs. Agent Software
Interfaces


Restriction, Rate & Channel Management

Combined look on those areas

Advanced techniques


Common Restrictions
Minimum Nights (e.g. 2 on
Saturdays)
Closed to Arrival/Departure

Cancellation / Payment


Cancellation / Payment – Date Based
Unrestricted – no guarantee (18:00) or credit card
(all night) – cancellation till 18:00 with no fees

Non-refundable – fully paid in advance

Cancellation (CXL): x days before arrival. Money
charged at this date (no additional work in case of cancellation, see if credit card
works a few days before arrival)


Rate Management
Date based rate calendar
(derived from last years
demand)

Yielding based on comparison
occupancy/forecast with last
year

Competitor Analysis


Competitor Analysis via ASSD-BI


Promotion Management
Multi-use promotional codes
(entered by the customer)

Single-use promotional codes (e.g.
one night free, vouchers)

Automatic promotions

-> ASSD Booking Engine CRS2


Flex / Fix Rate Concept
Offer two
rates for the
same product
and date

Differs in
cancellation
terms and
payment
options


Channel Management
Try to apply rate and
restriction concept over all
channels and own web site

Switch off/on channels
flexibly

Manage rates over channels


Rate Parity
Same rate over all channels?
Different commissions
Credibility of the hostel
Same T&Cs over all channels?
Rate parity is generally accepted
Restrictions set by channel: e.g.
lowest rate, etc.
ASSD CM makes it easy (but also supports different
rates per channel)


ASSD Software Products

ASSD PMS ASSD CRS2

ASSD BI/MIS ASSD CM


ASSD PMS – Frontdesk and Property Management

Designed for Hostels with over
25 years of industry experience
Handle Beds and Rooms
Simultaneously
Automatic Room Allocation
Easy Invoice Split
Packages & Activities
Yield Management
Multi Property Support
Flexible Customization


ASSD PMS ASSD CRS2

ASSD BI/MIS ASSD CM


ASSD CRS2 – Web Booking Engine
Modern and flexible styles
Products in tabs with optional drill
down
Price & Availability finder
Multi stage
Mobile version
Packages
Group bookings
Age discounts
Promotion Manager
Dynamic Restrictions & Terms



ASSD PMS ASSD CRS2

ASSD BI/MIS ASSD CM


ASSD BI/MIS – Business Intelligence
Innovative in-memory technology:
extremely fast
Web browser like data navigation (back
button, bookmarks)
Filter through data via any data fields
in any order
See all data representation values per
field ahead
From total to detail, unrestricted drill
down
Dashboard, Forecasting, Y2D-
Comparison and much more



ASSD PMS ASSD CRS2

ASSD BI/MIS ASSD CM


ASSD CM – Channel Manager
Two Way Communication:
Allocation/Prices & Bookings/Cancellations
Distributed to 20+ third party web sites
Online allocations optimized - no wage cost lost in manual
entry or error
Update terms and cancellation rules
Gives you the power to change rates and terms instantly
over all channels


Meet Us At Our Table
www.assd.com
www.facebook.com/ASSD.Software

8 GB Stick


New Trends in Hostel Software Technology - ASSD Hostel Software

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