Tata Steel is an Indian multinational steel company established in 1907. It is Asia's first and India's largest private sector steel company with a production capacity of 34 million tonnes per year. Tata Steel launched Tata Ticson in 2000, which is India's only rebar 'superbrand' that offers superior quality products through technological innovation. Tata Ticson has over 6,200 dealers and serves over 500,000 consumers annually with its portfolio of hot and cold rolled coils/sheets, wires, rods, and construction bars. Tata Steel focuses on innovation, customer satisfaction, and sustainability through various initiatives such as the GreenPro certification for rebars, Ready Build customized rebar solutions, and implementing total quality management