Used well, business stories mean the difference between "No thank you" and "Let's put the program together." Many training professionals unintentionally hide their key messages and success stories. Compelling training messages and inspiring business stories do not just tell us what we should know, they tell us what we should do, and why we should do it. They transform ideas into action. And action means budget and program approval. Discover and rediscover your stories-your buried treasure. Leave with an easy-to-follow story development process. Then develop situation-specific business stories to inspire people about your training programs. Learn how to tell the best stories about you and your training organization. Be a deliberate storyteller and accelerate your training success!!

8. First … Favorite … Best … Worst … Dream …

12. Elevator Speech Presentation-Sales Networking Conversations Cold calls email Training Telemarketing Blog Articles Advertising Direct mail Press release Public relations Sales tools Investor pitch Speaker Biography Website Word of mouth Success stories Proposals Capability Statement Budget request Reports Tweet (Twitter ) Manuals Customer Service Scripts LinkedIn profile Seminars Conferences White papers Newsletter YouTube Ecademy profile Podcasts Brochures Testimonials FAQs Wiki

13. Follow a process Know your audience Tell your great stories Select the right story type Choose from your story inventory

15. Your Elevator Speech Imagine you are in Sally's office. She is the brand new vice president of sales. You exchange pleasantries. Then she asks, "What do you do?" * Write down, word-for-word, what you would say.

19. Follow a process Know your audience Tell your great stories Select the right story type Choose from your story inventory

21. Follow a process Know your audience Tell your great stories Select the right story type Choose from your story inventory

26. Follow a process Know your audience Tell your great stories Select the right story type Choose from your story inventory

27. Story Inventory

29. Follow a process Know your audience Tell your great stories Select the right story type Choose from your story inventory

31. Your Guess?

35. Is this the story you want to be known for?

36. The Case of the Missing Cards…

37. Dan and His Cereals

39. Snapshot By Year Snapshot By Year Consistent Return on Training See Appendix Page 32 for financial details Original After 1 After 2

41. Think Differently and Deliberately Benefits Facts Literature Dynamic Haphazard Business Storytelling “ Wow! Tell me more” Blah blah blah Headline Speak Slash 10 – 20% Data, Figures Content It’s all about them Me-focused Proposal Generates action Information Website Active Reactive Customer service You, Your We, Us, Our, I Perspective Aware Unaware Body Language “ Yes”Ander “ But”Head Words Tomorrow Yesterday Topic Area

42. Suggestions for Workshops Homework Homework Know your audience Reduce 30 – 40% Reduce 40 – 50% Content (int’l) Reduce 10 – 20% Reduce 20 – 30% Content 2 – 3 (longer) 3 – 5 (short) Interactions (1 hr) Pique interest Must pique interest Opening Normal Faster (10 – 15%) Pace Important Very important Graphics Longer (15%ish) Shorter Stories Live Web Topic Area