Daniella Peting - Social Media Planning Presentation

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Social Media Planning Presentation

SOCIAL MEDIA PLANNING
Daniella Peting
Social Media Manager, North America
Global Co-Lead, Social Media Center of Excellence

PAGE 2
Step 1: Situation Analysis
• What are your
customers’ purchasing
habits?
• Does social media
effect your customers’
purchasing habits?
• If so, how does social
media effect your
customers’ purchasing
habits?
Source: McKinsey & Company

PAGE 3
Step 1: Situation Analysis
• Who’s in your trade
area?
• Population size
• Gender
• Total households
• Average household
size and income
• Education levels
• Top 3 age groups
• Top 3 occupations
Source: U. S. Census Bureau

PAGE 4
Step 1: Situation Analysis
• Who’s visiting you
online?
• Gender
• Age
• Category
• Interests
• Language
• Location
• New v. returning
• Browser preference
• Device preference
• Top 3 pages overall
• Top 3 pages visited from
social media
• % of traffic from social media
Source: Google Analytics

PAGE 5
Step 1: Situation Analysis
• Who’s your
competition?
• How do you
compare to your
competition?
Source: Facebook, Google+, Instagram, LinkedIn, Periscope, Twitter and
YouTube

PAGE 6
Step 1: Situation Analysis
• How do you perform
online?
• Followers
• Most popular topics
• Most popular content types
• Best days and times to post
• Audience (gender, age,
location, language, etc.)
Source: Facebook

PAGE 7
Step 2: SWOT
What are the
of your current social media strategy?

PAGE 8
Step 3: Objectives
What are the your objectives of your new social media
plan?

PAGE 9
Step 4: Target Publics
Who will be the focus of your new social media plan?

PAGE 10
Step 5: Strategies
What do you want to accomplish from your new social
media plan?

PAGE 11
Step 6: Tactics
How will you accomplish the objectives of your new
social media plan?

PAGE 12
Step 7: Timetable
How long do you need to accomplish the objectives of
your new social media plan?
What is your proposed schedule of success?

PAGE 13
Step 8: Budget
What resources do you need to accomplish the
objectives of your new social media plan?
What will your resources cost?

PAGE 14
Step 9: Evaluation
How will you measure the success of your new social
media plan?

PAGE 15
Step 10: Next Steps
• Content Calendar Example
• Publishing Tool
• Listening Tool
• Campaign URL Builder
• Campaign Parameters Example
• Master Account and User List

PAGE 16
Connect with me online
• linkedin.com/in/dnpeting
• twitter.com/dnpeting

THANK YOU

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Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options. From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient. You will learn: - How to succeed in POC: Creating campaigns that produce results - Powerful examples of effective POC campaigns - Important POC metrics - Choosing a POC partner - How to ensure promised services are delivered

The Power of Point of Care Marketing

The Power of Point of Care Marketing

The Power of Point of Care Marketing

Digital Megaphone

Social media is one of the most disruptive forces to happen to marketing in decades. It has transformed how we gather information and engage with one another. Patients, Caregivers and HCPS are using social media more and more to achieve their goals. And Healthcare and Pharma are embracing social media as a viable marketing channel. So where do we go from here? In this session, we will: - Explore the evolving social media landscape - Discuss the latest social media trends - Delve into the opportunities and challenges in using social media in the healthcare ecosystem

Tracy Yedlin, Social as a Disruptor

Tracy Yedlin, Social as a Disruptor

Tracy Yedlin, Social as a Disruptor

Digital Megaphone

The future is here and Rust- Oleum is at the forefront. They use AI to listen to what people say AND analyze the visuals they share. This AI has allowed Rust-Oleum to identify trends before consumers can even begin to verbally articulate them. Lindsay Lewis, Rust-Oleum Social Media Manager shares a glittering example of how Rust-Oleum is leveraging AI to discover insights that are driving product development, R&D and innovation.

Visual Listening and Trendspotting

Visual Listening and Trendspotting

Visual Listening and Trendspotting

Digital Megaphone

Pinterest Update

Pinterest Update

Pinterest Update

Digital Megaphone

As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.” But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO. Find clues into what topics are semantically linked to each other (Research) Target topics, not just phrases, through writing (Semantic Search) Incorporate natural language into your content (Voice Search) Make visitors happy in ways that make Google happy (User Interaction Signals) You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.

Future Proofing Your SEO with Andy Crestodina

Future Proofing Your SEO with Andy Crestodina

Future Proofing Your SEO with Andy Crestodina

Digital Megaphone

Breaking through the salty snack marketplace requires inventive thinking and creative gusto. Last Thanksgiving, Pringles made an impact by taking a traditional holiday and turning it on its head. Pringles brought the taste of Thanksgiving to people who couldn’t make it home for the holidays by creating the first-ever Pringles’ Thanksgiving Dinner. One feast, eight new flavors; turkey, gravy, mashed potatoes, pumpkin pie – all of the classics made the cut…and made headlines.

Leveraging Traditional Holiday Moments for Unexpected Brand Buzz

Digital Megaphone

Leveraging Sales Funnels to Build Loyalty and Increase Revenue

Leveraging Sales Funnels to Build Loyalty and Increase Revenue

Leveraging Sales Funnels to Build Loyalty and Increase Revenue

Digital Megaphone

Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/

Advanced Google Analytics with Andy Crestodina - Part 3

Advanced Google Analytics with Andy Crestodina - Part 3

Advanced Google Analytics with Andy Crestodina - Part 3

Digital Megaphone

Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/

Advanced Google Analytics with Andy Crestodina - Part 2

Advanced Google Analytics with Andy Crestodina - Part 2

Advanced Google Analytics with Andy Crestodina - Part 2

Digital Megaphone

Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/

Advanced Google Analytics with Andy Crestodina - Part 1

Advanced Google Analytics with Andy Crestodina - Part 1

Advanced Google Analytics with Andy Crestodina - Part 1

Digital Megaphone

Pinterest Path to Purchase - Social Media Masters Summit

Pinterest Path to Purchase - Social Media Masters Summit

Pinterest Path to Purchase - Social Media Masters Summit

Digital Megaphone

Shopping Habits of Parents of Tomorrow Today - Social Media Masters Summit

Shopping Habits of Parents of Tomorrow Today - Social Media Masters Summit

Shopping Habits of Parents of Tomorrow Today - Social Media Masters Summit

Digital Megaphone

As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social media landscape. In this workshop we’ll review some of the best growth hacking techniques across each of the major networks. This will expand your following and audience size in order to create more brand awareness and higher conversions. This session will focus on very tangible and actionable insights that you can take back and use right away. It’ll also outline various service from free and up, that you can use for your business to help make you more efficient in growing your company.

Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...

Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...

Social Media Growth Hacking Tips That Actually Work - Social Media Masters Su...

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Creating Memorable Experiences for Clients with AR and VR

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Kary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing

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Kary McIlwain - Megaphoning it in! The Social Side of Healthcare Marketing

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Shari Glickman - August Jackson - Event Engagement

Shari Glickman - August Jackson - Event Engagement

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Vanessa Menton Innovatove and Customer Focused Live/Online Learning Events

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Tracy Yedlin, Social as a Disruptor

Tracy Yedlin, Social as a Disruptor

Tracy Yedlin, Social as a Disruptor

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Leveraging Sales Funnels to Build Loyalty and Increase Revenue

Leveraging Sales Funnels to Build Loyalty and Increase Revenue

Advanced Google Analytics with Andy Crestodina - Part 3

Advanced Google Analytics with Andy Crestodina - Part 3

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

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How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

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How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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What is Google Search Console and What is it provide?

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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1. SOCIAL MEDIA PLANNING Daniella Peting Social Media Manager, North America Global Co-Lead, Social Media Center of Excellence

2. PAGE 2 Step 1: Situation Analysis • What are your customers’ purchasing habits? • Does social media effect your customers’ purchasing habits? • If so, how does social media effect your customers’ purchasing habits? Source: McKinsey & Company

3. PAGE 3 Step 1: Situation Analysis • Who’s in your trade area? • Population size • Gender • Total households • Average household size and income • Education levels • Top 3 age groups • Top 3 occupations Source: U. S. Census Bureau

4. PAGE 4 Step 1: Situation Analysis • Who’s visiting you online? • Gender • Age • Category • Interests • Language • Location • New v. returning • Browser preference • Device preference • Top 3 pages overall • Top 3 pages visited from social media • % of traffic from social media Source: Google Analytics

5. PAGE 5 Step 1: Situation Analysis • Who’s your competition? • How do you compare to your competition? Source: Facebook, Google+, Instagram, LinkedIn, Periscope, Twitter and YouTube

6. PAGE 6 Step 1: Situation Analysis • How do you perform online? • Followers • Most popular topics • Most popular content types • Best days and times to post • Audience (gender, age, location, language, etc.) Source: Facebook

7. PAGE 7 Step 2: SWOT What are the of your current social media strategy?

8. PAGE 8 Step 3: Objectives What are the your objectives of your new social media plan?

9. PAGE 9 Step 4: Target Publics Who will be the focus of your new social media plan?

10. PAGE 10 Step 5: Strategies What do you want to accomplish from your new social media plan?

11. PAGE 11 Step 6: Tactics How will you accomplish the objectives of your new social media plan?

12. PAGE 12 Step 7: Timetable How long do you need to accomplish the objectives of your new social media plan? What is your proposed schedule of success?

13. PAGE 13 Step 8: Budget What resources do you need to accomplish the objectives of your new social media plan? What will your resources cost?

14. PAGE 14 Step 9: Evaluation How will you measure the success of your new social media plan?

15. PAGE 15 Step 10: Next Steps • Content Calendar Example • Publishing Tool • Listening Tool • Campaign URL Builder • Campaign Parameters Example • Master Account and User List

16. PAGE 16 Connect with me online • linkedin.com/in/dnpeting • twitter.com/dnpeting