Top 5 Reasons Why Your eBook Strategy is Failing from the blog by Patrick Crowley, ePubDirect.

1. Top 5 Reasons Why
Your eBook Strategy is Failing

2. www.epubdirect.comeBook Sales Strategy
Break down goals and objectives by quarter.
Measuring against the identified goals and
objectives will tell you whether or not
modifications and alternate strategies are
required:
• What were your eBook sales last month?
• Which markets are you performing best
in?
• How are $ sales doing against £ sales?
• How did you do against target?
Make sure you track your progress!
1. You Don’t Have a Strategy
Sales Strategy

3. www.epubdirect.comSimplicity
Presentation Title | Date 3
www.epubdirect.comFigures don‟t lie
You„ve heard the old saying “If you don‟t know
where you are going, how will you get there?”
Too many publishers set out without a real
strategy and this typically leads to
disappointment in sales figures.
• Are your sales goals SMART?
• Are your prices realistic?
• Is your metadata all that it can me?
• Are you optimizing your eBook marketing
2. Sales are awful!
Sales Figures

4. www.epubdirect.comLook at the long tail
Letting anything over 55-60% come from the
top 2 sales channels is dangerous and can
put your eBook strategy at risk.
If you are relying on a small number of
channels then you are losing:
1) Margin
2) Revenue
3) Opportunity
After all, we are all living in a world where „The
Long Tail‟ cannot be ignored and quite often
those „Long Tail‟ retailers are at much lower
discounts than the big brand retailers.
3. You are only concerned with the
big “elephant” accountsSales FiguresLong Tail

5. www.epubdirect.comeBook Sales Strategy
The publishing industry is witnessing a major
transformation. Within a few years, the vast
majority of all books sold will be sold online,
either in print or digital.
New publishing models and workflows have
developed characterised by supply chain
integration, cross functional co-operation and
a two-way flow of information, rather than the
traditional „push‟ method.
Embrace this change and allow it to help you
build relationships with your readers and
awareness of your publisher brand.
4. You‟re still selling like its 1999
Sales Strategy
Presentation Title | Date 5

6. www.epubdirect.comSimplicity
6
www.epubdirect.comBe Sociable
So you‟ve set up a Facebook page and are
engaging with customers on other social media
platforms? Good. That‟s great. Getting yourself
established on a social network is a great step
for publishers – it might well end up being the
best choice you‟ve ever made. Is your goal to
build brand awareness? To push a particular
genre niche? To promote special offers?
Social media to produce word of mouth online
and build a tribe of dedicated followers requires
goal setting and time investment. The goodwill,
consumer insight and feedback gained from
being close to your customers also translate
into financial rewards.
5. You Have a Social Presence…
But You’re Doing Nothing With It
Real Relationships

7. ePubDirect gives you the maximum market reach.
Your eBooks will appear for sale in hundreds of
retail outlets and thousands of libraries worldwide.
We have relationships with all market leading
outlets as well as independent and smaller eBook
stores. Because we are device agnostic, your
readers will be able to read your titles wherever
and however they like. Kindle, Nook, iPad, Sony,
PC, Android – you‟ll be there!
HUNDREDS OF OUTLETS,
THOUSANDS OF LIBRARIES
Simplicity www.epubdirect.com

8. www.epubdirect.comContact Us
Website: www.epubdirect.com
Twitter: @epubdirect
Linkedin: www.linkedin.com/company/epubdirect.com