Enterprise Mobility Solutions for Retailers www.interrait.com/mobile

1. InterraIT Mobile Retail Solution Mobile Business Solutions
Why Should Retailers Go Mobile?
Consumer Mobile usage
35% of American adults
own a Smartphone 1Quarter of Smartphone owners use their phone
for most of their online browsing
Smartphone ownership and internet use summary
% of smartphone owners, cell owners and all adults who...
% of smartphone % of all cell % of all adults
owners who... owners who... who...
Own a smartphone 100% 42% 35%
Use the internet or email on smartphone 87 36 30
Use smartphone to go online on a typical day 68 28 23
Go online mostly using smartphone 25 10 8
Source: The Pew Research Center's Internet & American Life Project, April 26 – May 22, 2011
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In essence, consumers are moving from web interfaces to mobile interfaces. pa r
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From searching, information gathering to transaction completion, consumers
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are doing it all on mobile.
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Consumers are using mobile for a number of activities hence providing retailers with
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many contact points where they can engage the customer meaningfully.
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Benefits of Mobility for a Retailer
• Additional Sales Channel
• Influence Sales through location based promotions • Personalize offers for customers
and call to action • Enhance brand value and increase
• Promotion of new products and services directly to the consumers customer satisfaction
• Understand customer shopping patterns through Mobile BI • Lower marketing costs and inventory costs
Mobile Services for Consumers
Coupons Store Location Self Checkout
Loyalty In-Store navigation Payment
Advertising Shopping Lists Mobile eCommerce
Coupons: Mobile applications can be used to capture, manage Payment: Mobile phones can be used to collect payments.
and redeem coupons and discounts. Store Location: Customers can use maps on their mobile
Loyalty: Mobile applications can be used for providing phones to locate the stores where they can buy products.
personalized shopping experience replacing physical loyalty In-Store navigation: Phone applications can help
cards. customers find products more easily while in the stores.
Advertising: Promotions and advertisements can be sent Shopping Lists: Customers can use their phones to build
directly to the customers mobile phones. shopping lists and buy products.
Self Checkout: Customers while in the store can use their Mobile eCommerce: Customers can search, browse, order
mobile phones to scan their items and checkout themselves pay for their shopping lists anytime and from anywhere.
without any assistance.
For a No Obligation Mobility Consultation, Drop us an email at: business@interrait.com
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