A Compilation of dimensions to assess the feasibility of a software product ventures. These dimensions are very important while assessing the feasibility and stability of any software venture. This helps in assessing oneself and convincing investors.

2. Viability Dimensions
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Business Idea
Product/s
Market
GTM Strategy
Management Model
Economical & Financial
Exit Strategy

3. Business Idea Viability
 Uniqueness of the Idea
 Value Proposition-Address
Customer pain
 Economic Scenario
 Industry Scenario

4. Product Viability
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Functionalities
Feature Richness & Benefits thereof
Simplicity, Ease of Use for Quick Adoption
Ease of Deployment
User Documentation & Training Material
Product Robustness
Learning from Customer Experience
Readiness for Mass Marketing
Future Scope of Development
New Products Plans

5. Market Viability
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Market Environment
Size of the Market
Sustainability of the Market
Target Market
Pricing & acceptance to Market
Competition & similar products
Competitive Advantage

6. GTM (Go-to-Market) Strategy & it’s Viability
Customer Awareness /
Demand Creation
• Branding Strategy
• PR, Advertisement &
Promotion Strategy
Customer Acquisition
Plans
• Direct Approach to
Customers & Viability
• Channel Partners
Strategy & Success
Probability
• Business Alliances
Plans & Success
Probability
CRM
(Customer Relationship
Management)
• Customer Delighters
• Repeated Revenue &
Customer References

7. Management Model Viability
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Domain Expertise
Application of knowledge / Skills
Readiness to take More Training
Employee Management & Recruitment
Fitness of System & Procedures
Technology Backing & Enablement
Management of Intellectual Property
Management of Identified Risk
Ability to Delegate to Staff
Suitable Organization Structure
Suitability of Management and Quality
Protocols
Ability to measure Business Process

8. Economical & Financial Viability
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Start up Cost
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Customer Awareness/Branding Cost Feasibility
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Customer Acquisition Cost
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Product Deployment Cost
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Customer Support Cost
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Cost of Customer Relationship Management
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Channel Development Cost
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Capital Requirement
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Production Cost
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Inventory/Working Capital Cost
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Operation Costs
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Overall Return on Investment
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Overall Profitability
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Break Even Point
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Sustainability of Market v/s Projected Revenue
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Ability to Generate Economic Value

9. Exit Strategy Viability
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Define exit strategy
Create wealth from exit strategy
Relate exist strategy to industry
model
Identify potential buyers and/or
strategies
Create capital assets i.e. IP
Schedule exit strategy

10. Thank You
CA. B.C.Chechani
Indian Chartered Accountant | Entrepreneur | Domain Expert for
CRM, Knowledge Mgmt. & Professional Services Automation
ca.bc.chechani@gmail.com