India Post is the oldest postal services adopting its way to modern technology and trying to reach maximum people in India.

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2. • Public Relations has a different role in
Government Sector.
•The main aim is to highlight Government
policies and decisions and amass positive public
support.
•To build image of Government and have cordial
relations with media.
•To break the stereotype of audience for
Government staffs and organisations.
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3.  Established in the year 1854 in India.
 From 1947, focus on providing universal postal
services.
 Total- 1,54,822
Out of which 1,39,086 in rural areas
 4.74 Lacs employees
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4.  Over 578 Crores mail articles handled per year
 Over 40 Crores Premium products
 491 Crores of Commission on MO and IPO
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5.  12,854 Post offices
 89.71% Post offices in Rural areas
 Over 68 Crores mail articles handled per year
 Over 39 Lacs Money Orders worth Rs.488
Crores handled per year
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6.  The Business Development cell in Maharashtra
Circle consists of Maharashtra and Goa states is
headed by Chief Postmaster General.
 Mumbai contributes upto 80% total revenue of
Maharashtra Circle. 1118 Post offices which has
employment of 10,047
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8.  BANKING
 MONEY TRANSFER
 POSTAL SERVICES
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11.  D. G. Chaskar – Deputy Director also heads
business development (includes advertising)
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12.  To provide better services, to decrease
grievances, to function properly, to provide
basic information, to hear complaints and solve
them.
Eg- Coupon System
 India Post has collaborations with Western
Money Union.
 RTI applications are also provided by GPO
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13.  For recruitments, Staff Selection Department
works under them.
 They have to follow Bluebook rules for
branding options.
 Complaint and suggestion Room provided to
customers.
 With technology advancement, India Post has
advanced.
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15.  Navi Mumbai Festival of Stamps
 KalaGoda Festival
 School Children allowed for short tours in the
Fort GPO as it is National heritage building.
 Film Shooting is allowed
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16.  Two types of stamp commemorative and
definite stamp.
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17.  World Post Week – 9th to 15th October is
celebrated where loyal customers are invited to
discuss changes or suggestions.
 One can have its own photo or corporate
sectors can have their own logo as stamps.
 Advertising options on postal stationeries
under Media Post services.
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21.  Counselling programmes are held for staffs to
improve their soft skills and be informative as
well as humble towards customers.
 Employees’ grievances are taken into account
with solutions.
 Awards, promotions, events are held for the
staffs.
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