Insight into new online marketing strategy, inbound marketing and reviewing traditional outbound marketing. Learn how Charise Stevens can help grow your San Antonio business through inbound marketing. Check out http://ChariseStevens.com
5 Inbound Marketing Strategies For San Antonio Businesses
1. 5 Inbound Marketing Strategies
To Rocket Launch
Your Business!
By Charise Stevens
ChariseStevens.com
2. TRADITIONAL MARKETING VS INBOUND
Traditional outbound marketing is the practice
to reach out to customers to buy their product
or service.
Inbound marketing focuses on being found by
potential leads instead of searching for
customers.
ChariseStevens.com
3. Customers go to you! You search for customers
Communication is a 2 way street Communication is only 1 way
Inbound Marketing VS. Outbound Marketing
Low Cost High Cost
PRO’S OF INBOUND MARKETING
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4. INBOUND MARKETING STRATEGIES
1. Search Engine Optimization
SEO gets your website to rank high on search
engines for specific keywords. When a
potential customer does a
web search, they are actively
searching for your product
or service.
ChariseStevens.com
5. INBOUND MARKETING STRATEGIES
2. Content Marketing
Content marketing is creating valuable information to
display on your site to increase customer interest.
Here are examples of content marketing:
Blogs
ebooks
Videos
Whitepapers
Step by step instructions
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6. INBOUND MARKETING STRATEGIES
3. Email Marketing
Rather than relying upon the old-fashioned cold email
blasts, have visitors directed to optin on your website
for newsletters or bulletins. Tips for email marketing:
Send VALUABLE content to customers
Send a confirmation email once opted in
Inform how often your emails will be sent
Most effective on landing pages, above the home page
fold, or on sidebars of your site.
ChariseStevens.com
7. INBOUND MARKETING STRATEGIES
4. Social Media Marketing
Using sites such as Twitter and Facebook to generate
interest in a product or service are great ways to use
inbound marketing strategies. Here are a few help
suggestions:
Provide regular content that is engaging
Don’t just self promote
Offer useful facts and articles
Make sure to respond back to your customers
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8. INBOUND MARKETING STRATEGIES
5. Video Marketing
People often go to popular video channels such as
Youtube or Vimeo to get info to solve problems or
learn about a service or product. Get in front of your
audience by being visible on these video channels.
ChariseStevens.com
9. To get more information on Inbound Marketing:
ChariseStevens.com
Charise Stevens is a San Antonio Marketing Professional
looking at ways that a business owner can increase
sales through inbound marketing.