Change Heroes Seed Deck

1. SERIES C
SEED

2. "Change Heroes is the biggest opportunity in fundraising I have
seen in years.
Change Heroes is not simply shifting donors from one channel to
another like current enterprise models. It is opening up a new
channel of revenue along with viral high-quality donor acquisition.
This is far different, and well beyond, crowdfunding. This is a new
category of fundraising all together."
Vinay Bhagat
Founder and CEO of Convio.
Convio (fundraising software) was acquired
by Blackbaud in 2012 for $325M

3. Change Heroes has created a new way of fundraising
that allows nonprofits to raise 1000% more money from
millennials, increase their average donation by 500%,
and acquire more high-quality donors than ever before
IMPACT
It’s what the Ice Bucket Challenge did for ALS, scaled to 1.5M organizations.

4. 1 START MOBILIZE WIN2 3
PRODUCT
We are the only platform on earth to scale the one
thing that matters most in fundraising, face to face asks
Here’s how it works:
Nonprofits inspire their
existing donors to
launch campaigns
through our white label
product
Campaign runners use
personal videos to ask
their immediate friends
to join their campaign
(proprietary software)
Projects are funded,
kids get new schools,
villages get clean
water, girls and women
are empowered

5. Here’s an example of how a millennial named Elton
used Change Heroes to fund 2 schools for 2,000 kids
in his home country of India
1 START MOBILIZE WIN2 3
PRODUCT
Elton made a list of his
friends and made each
of them a 15 second
long video inviting
them to build a school
with him
66 people gave,
raising $20,000 in 48
hours, funding 2 new
schoolhouses in
India
Elton and his friends
received pictures of the
project inspiring them to
become ongoing
supporters

6. Each victory inspires many more campaigns,
expanding it’s impact
VICTORIES
*Over 100 schoolhouses were funded with over $1,000,000 raised during our pilot campaign
$62,000 raised
250 high quality donors
$254 average donation
6,200 children impacted
Rajsamand district
India
68
Donors
Jeremy and 33 friends
fund a schoolhouse
in Kenya
Massai Mara region
Kenya
32
Donors
Domeabra
Ghana
29
Donors
Joel and friends fund
schools in Kenya
and Ecuador
Massai Mara, Kenya
Napo Province, Ecuador
72
Donors
VICTORY - $24,000 raised
Sisters fund
schoolhouse in Ghana
Elton funds 2 schoolhouses
for 2,000 children
VICTORY - $10,000 raised
VICTORY - $20,000 raised
VICTORY - $8,000 raised

7. Campaigns fund a wide range of projects,
impacting people around the globe
VICTORIES
VICTORY
Ruby and Flynn
4 and 9-year-olds raise
$11,000 to build schoolhouse
in Ecuador
Jeffrey Wright raises $17,000
for emergency medical kits in
Sierra Leone
University student funds
library in Vietnam
Jordan raises $3200 to
volunteer in India
3 friends raise $15,000 in 3
days for survivors of sex
trafficking
First Spanish campaign
launches in Chile, raises
$25,000 in 7 days
Client: Client: Client:
Client: Client: Client:
VICTORY
Ruby and Flynn
VICTORY
VICTORYVICTORY
Ruby and Flynn
VICTORY
Ruby and Flynn
EBOLA SURVIVAL FUND

8. 175 projects have been fully funded in 13 countries by
donors in 40+ countries that will impact 175,000+ people
VICTORIES

9. MEDIA
Change Heroes has been featured at the world’s largest
social good events, presented live to 100,000+ people, and
featured in online and offline media around the globe
South America’s largest
social good event
20,000+ people
We Days across
the country
60,000+ people
Harvard’s largest
annual conference
United Nations in NY
Hundreds of delegates
from 50+ countries
LECTURES:
MEDIA:
EVENTS:
Thousands of viewers in attendance
and streaming around the world
HARVARD

10. CORPORATE CAMPAIGNS
Because of this brand recognition and millennial expertise,
Change Heroes is increasingly used as a millennial
employee engagement tool by fortune 5000 companies
1 2 3
Employees
launch campaigns
individually or as
teams, using our
personal video
platform
Results are
tracked and
shared in real-time
for 30 days,
promoting friendly
competition and
camaraderie
They celebrate
their collaborative
achievement and
the corporation
uses results as
cause marketing
A FEW OF OUR CURRENT CLIENTS
HOW IT WORKS
1 2 3

11. VIRAL LOOP
Our community of fundraisers and donors creates a
virtuous cycle of growth
A nonprofit’s
untapped donors
start campaigns
(latent value)
Their friends give
to campaigns
(becoming high
quality donors)
Donors start their
own campaigns
More money is raised
and more donors are
acquired

12. COMPETITIVE ADVANTAGE
We do not compete with or replace enterprise platforms
(they compete against one another for CRM and static
donation forms). And Crowdfunding sites are built for
one-off campaigns that are not scalable.
THIS PUTS US IN A CATEGORY OF OUR OWN: THE ONLY PLATFORM TO TAP INTO LATENT
DONOR GROUPS AND ALLOW NONPROFITS TO TAP INTO THE MILLENNIAL MARKET THAT
HAS THUS FAR ELUDED THEM.
BUILT FOR
ENTERPRISE
BUILT FOR
INDIVIDUALS
HIGH ENGAGEMENTLOW ENGAGEMENT
PROPRIETARY IP
Ÿ Personal video recording software
Ÿ Real-time video view tracking
Ÿ Campaign runner CRM
Ÿ Intelligent email follow-up system
OUR RESULTS
Ÿ $254 average donations - 500% higher
Ÿ $5000 average raise - 1000% higher
Ÿ 90% of donors give full amount
requested ($299.70)
MORE UNIQUE OFFERINGS
Ÿ Highest quality donor acquisition
Ÿ Unparalleled viral loop
Ÿ Team and leader boards
Ÿ High conversion animated videos

13. REVENUE
Because we are tapping into existing (untapped)
distribution channels and facilitate nonprofits
becoming sustainable based on small gifts,
we have large opportunities for revenue
Our revenue comes from 3 diverse sources:
$10,000+ upfront charge, 5-10% of donations, SaaS revenue
$10,000+ upfront charge, 5-10% of donations, SaaS revenue
For non-profits and companies
1
2
3
NONPROFITS
COMPANIES
CUSTOMIZATION FEES

14. $300B Total donations in US*
Total fundraising expenses
Expense of fundraising from individual donors
More than 30% of donations spent on fundraising*
Removes costs of fundraising from corporations and
foundations as well as from churches and universities*
TOTAL ADDRESSABLE MARKET
$90B
$30B
UNITED STATES
Nonprofits raise $300 billion each year in the US —
and their biggest expense is fundraising
REVENUE NONPROFITS
*GivingUSA, 2013
Total addressable market

15. It takes nonprofits 36 months* to
recoup their acquisition cost of
new direct mail donors, and
re-engagement is expensive.
The largest fundraising expense is direct mail, which
is decreasingly effective. The most affordable and
fastest growing channel is online
DIRECT MAIL
36 MONTHS
REVENUE NONPROFITS
DONOR ACQUISITION ROI
UNTIL ROI POSITIVE
Online acquisition is more targeted,
scalable & a ordable than direct
mail, and it takes an avg. of 12-18
months** to recoup investment.
ONLINE
12 MONTHS
UNTIL ROI POSITIVE
*Revolution in the Mailbox, Mal Warwick / **Target Analytics and Quarterly Client Roundtables

16. 1 2 3
John gives to his
friend Michelle’s
campaign to
fund a water
project in Nepal
The implementing
nonprofit gives
John and Michelle
feedback on their
water project
John feels both
emotionally and
financially attached
the organization
and becomes an
ongoing supporter
3
GIVES TO A
FRIEND’S
CAMPAIGN
RECEIVES
FEEDBACK ON
THE PROJECT
THEY FUNDED
SUPPORTS
ORGANIZATION
WHAT MAKES CHANGE HEROES DONORS HIGHER QUALITY
Donors are better educated and connected to the cause due to the personal intro
Higher average donation of $254 vs $60
More personal data coming from Facebook (age, geo location, demographics, and interests)
3% of donors also launch their campaigns which is an average of $5000+.
Our video based peer to peer product helps nonprofits
acquire high quality donors at scale
REVENUE NONPROFITS

17. We generate $10,000 in upfront revenue per nonprofit
client, 10% per transaction, and generated $150,000+
from our first nonprofit
REVENUE NONPROFITS
SAMPLE CLIENTS
*Currently we have over 150 of the world’s top nonprofits in our pipeline and are being onboarded as we peak.

18. REVENUE
The old United Way model of taking money off an
employee’s paycheck does not appeal to millennials
CORPORATE
Change Heroes enables companies to attract and engage employees while positioning
the company as a leader in philanthropy.
A SAMPLE OF THE COMPANIES USING OUR EMPLOYEE ENGAGEMENT PRODUCT IN 2015
43,000 employees10,000 employees40,000 employees 60,000 employees
World’s largest
accounting firm
Steakhouse and bar restaurants Leading investment bank Canada’s 2nd largest
telecom company

19. REVENUE
Companies spent $1.3B on cause marketing in the US
in 2012 and are increasingly allocating marketing dollars
to position themselves as socially conscious businesses
CORPORATE
Nonprofits want us to partner with their corporate partners because we leverage their
(untapped) employees, catalyze more donations, and acquire new donors. This is
“found money” for the nonprofit as we are not replacing the annual contribution a
company makes.
A SAMPLE OF COMPANIES IN OUR PIPELINE

20. $25m
$50m
$75m
$100m
$125m
$150m
2015 2016 2017 2018 2019 2020
REVENUE
By scaling our sales team, growing our user base, and
diversifying revenue, we’ll generate $100M+ by 2020
CHARITY
CAMPAIGNS
CORPORATE
CAMPAIGNS
CUSTOM
DEVELOPMENT

21. Taylor Conroy
Founder & CEO
Mike Tan
Co-founder & COO
Ryan Campbell
CTO
We are led and advised by a team of thoughts leaders
and experts that have done it before.
TEAM
Vinay Bhagat
Founder of Convio
Jim Fletcher
Strategic Advisor at
OMERS Ventures
Deborah Benton
Partner at Breakwater Private Equity
Former President and COO of
NastyGal.com
Joel Solomon
President of
Renewal Ventures
Matthew Brimer
Founder of
General Assembly
Kenny Hawk
Founder and Growth CEO
Praveen Varshney
Partner at Varshney Capital
Social entrepreneur and thoughts leader
in millennial giving.
Lecturer: Harvard, Princeton, Cornell,
NYU, UN.
Founded SaaS company with 100,000
paying clients.
FedEx, Starbucks, Blackberry.
Acquired by Blackbaud for $325M.
Ed-tech company valued at $225M
Canada’s largest venture fund
Grew NastyGal.com to $400M valuation
Canada’s largest social venture fund
3 IPOs
Angel investor

22. COMPANY
We’re building a new kind of company — one that
aligns profits & returns with social impact
PROFIT IMPACT
Companies and investors
maximize profit, but have
limited social impact
Nonprofits and donors
maximize impact, but have
limited scale & no return
Change Heroes aligns profits & impact
to scalably address some of the major
challenges of our time while providing
a market rate return to our investors

23. BRIDGE
We raised a Seed round of $1mm from mission-aligned
investors to accelerate our path toward this vision, and
recently approved a $750,000 bridge round to accomplish
the following
USE OF FUNDS IN 2015
Self-Serve
Platform
Corporate
Campaigns
Scaling
sales
Global
expansion
Opening up our platform to
1.5M nonprofits
Launching engagement
campaigns with the world’s
top brands and companies
We have 100+ nonprofits in
our pipeline, we will hire 3
more reps to execute on
this list
Expanding to Europe, Latin
America, India, and China.
We are the most successful
fundraising platform on
earth and can dramatically
improve the lives of 1 billion
people globally

24. Our vision is to impact 1 billion people by
building the world’s largest community of
people who take action through giving