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Nokia- PPT
1. This Idea Of CONNECTING PEOPLE by nokia
provides servies to people with the help of the
products
2.
3. • ABOUT NOKIA
• BRIEF HISTORY OF NOKIA.
• REASONS FOR RISE AND FALL OF NOKIA.
• WHAT ARE FUTURE VISION OF NOKIA TO RISE
IT’S MARKET.
AGENDA
4. ABOUT NOKIA :
• Nokia Corporation Is One Of The World’s Largest Telecommunications Equipment
Manufactures And Services .
• Head Quarters In Espoo, Finland.
• Nokia Was Established In 1865,
• The Name Nokia Originated From The Nokianvirta River Which Flowed Through The
Town.
• Nokia Was The World’s Largest Vendor Of Mobile Phone From 1998 To 2012.
• As Of 2012, Nokia Employs 101982 People Across 120 Countries, Conducts Sales In
More Than 150 Countries, And Reports Annual Revenues Of Around EURO 30 Billion.
• By 2012, It Was The World’s Second-largest Mobile Phone Maker In Terms Of Unit
Sales (After Samsung) With A Global Market Share Of 18%.
• Nokia Is A Public Limited Liability Company Listed On The Helsinki Stock Exchange And
New York Stock Exchange.
• Nokia Is The World’s 274th Largest Company Measured By 2013 Revenues According To
The Fortune Global 500 companies.
5. BRIEF HISTORY OF NOKIA COMPANY:
1865 : THE BIRTH OF NOKIA Fredrik Idestam Establishes A Paper Mill At The South
- Western Finland.
1871 : Fredrik Idestam Opened His 2nd Paper Mill On Nokianvirta River In Finland
Which Gave The Name Nokia Ab.
1898 : Eduard Polon Founds Finnish Rubber Works, Which Will Later Become Nokia’s
Rubber Business, Making Everything From Galoshes To Tries
1912 : Arvid Wickstrom Starts Finnish Cable Works The Foundation Of Nokia’s Cable
And Electronics Business.
1967 : The Merger Nokia Ab, Finnish Rubber Works And Finnish Cable Works
Formally Merge To Create Nokia Corporation.
1981: The Mobile Era Begins Nordic Mobile Telephone (NMT), The World First
International mobile phone network, is build.
6. 1982 :The Nokia DX200, The First Digital Telephone Switch ,Goes Into Operation.
1984: Nokia Launches Mobira Talkman Portable Car Phone, for resembling a military
field telepone.
1987: GSM(global system for mobile communications) is adopted as the European
standard for digital mobile technology. Which its high quality voice calls
international roaming anb support for text messages, GSM ignites a global
mobile revolution.
1991: Nokia Equipment Is Used To Make The Worlds First GSM Cell.
1992: Jorma Ollilabecomes President & Ceo Of Nokia, Focusing The Company On
Telecommunication.
Nokia Launches Its First Digital Hand Held GSM Phone i.e., The Nokia 1011.
1994: Nokia Launches The 2100 Series, The First Phone Feature The Nokia Ring Tone.
the nokia 2100 series goes on to sell 20 million world wide. Nokia’s target
was 4,00,000 only.
7. 1995: The World’s First Satellite Call Is Made Using A Nokia GSM Handset.
1997: The Nokia 6110 Is The First Phone To Feature Nokia’s Snake Game.
1998 : Nokia Becomes The World Leader In Mobile feature Phones.
1999:Nokia Launches The Nokia 7110, A Phone Capable Of Web Based Functions,
Including Email.
2001 November: Nokia Launches Its First Phone Which A Built In Camera, In
Nokia 7650.
2002 September : Its First Video Capture Phone, The Nokia 3650.
2003: Nokia Launches The N-gage I.e., Mobile Gaming Multiplayer With The N-gage.
2005: 1.Nokia Sold Its Billionth Phones- A Nokia 1100 In Nigeria , And Global Mobile
Phone Subscriptions Passed 2 Billon.
2.Nokia Introduces The Next Generation Of Multimedia Devices,
The Nokia N-series.
8. 2006: Olli-pekka Kallasvvo Becomes Nokia’s New President And Ceo.
Jorma Ollila becomes Chariman Of Nokia’s Board.
Nokia & Siemens Announce Plans For Nokia Siemens Network.
2007: Nokia Recognized As 5th Most Valued Brand In The World.
Nokia Siemens Networks Commences Operations.
Nokia Launches Ovi App Store (Operating A Vehicle Impaired),
Its New Internet services Brand.
2008: Nokia’s Three Mobile Device Business Groups And The Supporting Horizontal
Groups Are Replaced By An Integrated Business Segment, Devices And
Services.
9. REASONS FOR RISE AND FALL OF NOKIA:
Rise:
• Concept Of Mobile Phone Is First Initiative.
• Hit In Soviet Union Market.
• Nordic Mobile Telephone (NMT), The World First International Mobile Phone Network.
• World’s First Satellite Call Is Made Using A Nokia GSM Handset
• 1992, The Nokia 1101 (First GSM Digital Network)
• 1100 Nokia Mobile Phone User Friendly.
• 2100 Nokia Mobile Phone (First Massage Send Services, Missed Call)
• 6110 Nokia’s (Games) Available Mobile Phone I.E., Nokia’s Snake Game
• 1998, Nokia Over Took Motorola ( Number One Mobile Operator)
• Nokia Launches Its First Phone Which A Built In Camera, In Nokia 7650.
• Its First Video Capture Phone, The Nokia 3650 .
• 6550 (First 3G) Phone In 2002.
• N-series (High Range Phone’s)
• Between 1996 to 2001, nokia’s turnover increases almost five times Euro 6.5 billion to Euro
32 billion .
10.
11. Fall:
• In2003,n-gage –Focus Games-highly Criticized.
• In2004, Motorola Flip Phones.
• In 2007, I Phone Launch.
• In 2008 Android 1.0 Launch.
• 2013 September 3rd Nokia Sold To Microsoft For 7.79 Billions EURO’S.
• Nokia Neglected Android & IOS.
• Outdated Symbian OS Of Nokia.
• User Friendly And Open source Android OS.
• Nokia Focus On Hardware Instead Of Software.
• Companies Like Apple And Samsung Was Ahead In Terms Of Innovation.
13. .“Never stand still on the end of battlefield”
.Competitors Are Slowly But Surely Kills
.Failure, like success, happens as a process so, recognize it in
the first stage.
.Invest R&D in products and services customers want and need.
.Create ecosystem that can grow stronger and bigger.
What We Learnt after 2012
14. WHAT ARE FUTURE VISION OF NOKIA TO RISE IT’S MARKET.
• NOKIA- MICROSOFT TIE UP With Eros International Plc Now Ties Up With Micros
oft To Develop OTT Technology (Over-the-top Online Video Platform). The First P
hase Of This Technology Project Will Be Rolled Out In 2020.
• Vodafone- Idea Business Services Ties-up With Nokia To Roll Out
Software-defined Networking In A Wide Area Network (SD-WAN)
Services For Start-ups And Enterprises.
• 5G Will Open Alternative Revenue Routes For Telcos, Says Nokia.
• Nokia Partners Flipkart To Launch Smart Tvs In India. After Motorola,
Nokia Has Now Partnered E-commerce Major Flipkart For Launching S
mart Tvs In The Indian Market.
• Nokia main aim is to update according to globalization of world and
ready to risky challenges.
