maruti

1. Profile of Maruti Suzuki
India Ltd.
Tagline: Way of life

2. In 1982, Government of India entered into a joint venture with Suzuki
motor corporation of Japan
Plant was established at Gurgaon in Haryana
A BRIEF INTRODUCTION TO MARUTI UDYOG

3. Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading
four-wheeler automobile manufacture in South Asia.
Suzuki Motor corporation of Japan holds a majority stake in the company.
It was the first company in India to mass-produce and sell more than a million
cars.
Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has
an installed capacity of 3,50,000 units per annum, with a capability to produce
about half a million vehicles.
INTRODUCTION

4. Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment.
Until recently, 18.28% of the company was owned by
the Indian government, and 54.2% by Suzuki of Japan.

5. Organization
Chairman-
Mr. R. C. Bhargava
Managing Director and CEO-
Mr. Kenichi Ayukawa
Over more than 12900 employees work under MSIL

6. PRODUCTS
Maruti 800
Maruti Alto
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen
Maruti Ciaz
Maruti baleno
Maruti Vitara Brezza

7. MAJOR COMPETITORS

8. REVENUES
• Production output: 1,429,246 units]
• Revenue: 58,612 crore (US$8.7 billion)
• Net income: 4,630.90 crore(US$690 million)

10. MARKETING MIX
PRODUCT PRICE PLACE
PROMOTION

11. There are number of products ( models )
Of Maruti are in the market. Some of the
models are given below:-
M – 800, Zen, Esteem, Omni, Alto, Gypsy,
Wagonr,Grand Vitara, Ciaz, Celero, Vitara
Brezza, Baleno, S - cross etc. These products
are divided on the basis of product quality,
variety, design, features etc.

12. They define different factors:
 The quality of product.
 The product variety from different
categories.
 The size of the car according to current or
future market conditions.
 The car features to the customer
like, car looking very good.

13. The price of the Maruti car is between Rs. 2.10
L to Rs. 15 L. Maruti – 800 is the lowest price
car of this company and highest is that of S-
cross launched in 2015 with price 12.3 L.

14. PROMOTION
• Usage of electronic media.
• Filmstars and sportspersons promote the product.
• Ranveer Singh is current brand ambassador of
Maruti Suzuki Ciaz.

15. SWOT Analysis of Maruti Udyog
STRENTHS
Contemporary technology
Japanese Management practices
After sale services
Distribution
Diversification & R&D
WEAKNESS
Still depends upon SUZUKI COPORATION
10% components are manufactured outside
India
Still considered as poor man’s brand
Unaccustomed to international standards or
keen competition.
OPPURTUNITY
first company to roll out suitably Designed
cars before 2008 as per Govt.’s Proposal of
new ethanol (renewable)
Other companies lacks economy of scale
Rising demand
Untapped rural market
THREAT
Numbers of new Technology driven players
and manufactures are in market
Reduction in subsidies by government on
petroleum products
Changing environmental and emission
norms
Higher local taxes

16. TOWS MATRIX
• STRENGTHS
• Largest manufacturing
capacity
• Distribution network
• Expertise in Small cars
•OPPURTUNITIES
•Untapped rural market
•Young bikers
•Growth in economy
•THREATS
•New entrants
•New emission norms
•WEAKNEESES
•Brand positioning
•Dependent upon Imported
diesel engine
SO Strategy
To capture
untapped rural
and yongistan
market
WO Strategy
To Bring new
and innovative
models
ST Strategy
To launch a car
like CERVO
WT Strategy
To Change
brand
positioning

17. Upcoming Models
Cervo Ignis
Vitara Swift Hybrid 2017