Last weekend, I was asked to present our company's social media "landscape" to our sales team at our National Sales & Marketing Conference. In a nutshell, I presented, what we are doing, why we are doing it, how we are doing it, it's value and how our sales team can help.
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Social Media (from 2010)
1. Tropical Foods – Social Media WHY? GOALS HOW? VALUE B2B B2C HELP! FUTURE
2. SOCIAL MEDIA IS THE #1 ACTIVITY ON THE WEB More than half (53.5%) of B2B marketers surveyed said they currently use social media as part of their marketing strategy (up 19% from 2009) Company websites generate the highest B2B ROI
3. According to recent studies, B2B online marketers use social media for : Thought leadership Customer retention Brand awareness Lead generation Customer feedback
4. Website traffic Brand awareness Engagement with prospects and Engagement with customers are the leading metrics used to measure the success of social media for B2B companies.
6. Flickr, FriendFeed and Delicious are tools we use to house CONTENT and deliver it to the right places on our website.
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9. Social bookmarking (tagging) Tag articles from the web to feed our website in real-time through FriendFeed 35-45% of internet user visit Delicious daily Delicious
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11. Houses our product images that feed into our website Our photos on Flickr can be searched by item and/or keyword
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13. In June Twitter was the fastest growing search engine on the internet Nearly 100 million users It acts as a hub for many social sites #8 most visited site on the internet Twitter
14. Connect with businesses and consumers Send out information and listen to conversation relevant to our industry (40/40/20) Twitter feeds fresh content to our website through FriendFeed Monitoring keywords Distribute PR (45 YH) >> @ << Twitter
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16. #2 most visited site on the internet (Google) 500,000 million user world-wide (125 million in the US) Ad views cost 3/100 th of a cent vs. Shelby Report, 8.8 cents per Drive traffic to our website Distribute Tropical news Interact and connect with potential consumers and customers Create conversation Build relationships and brand recognition
21. Goals Create “that” video that goes viral Film events that will add value on a B2B or B2C side 2 videos now >> 15 this time next year 6 favorites now >> 50 this time next year
22. Goals Improve tagging in Delicious for better search optimization Increase B2B Twitter connections Favorite more customer Facebook pages Grow the conversation on social media
24. How YOU can help Send me links to articles Promote your customers Let me know what social networks your customers are on Write an article or ask your chef to write an article for our website Send pictures (with permission)
25. Engagement with Prospects and Customers Brand Recognition Building Relationships Thought Leadership Lead Generation Online Tools Generate Website Traffic Create Web CONTENT VALUE