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W&N Lunch and Learn with: Cable Green, Creative Commons
1. Q&A with an Expert
presents…
What education
providers need to
know to use free,
open materials
Presented by Dr. Cable Green
Director of Global Learning at Creative
Commons
“Wikipedia mini globe handheld” by Lane Hartwell is licensed under
CC BY-SA 3.0
2. Using GoToWebinar
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3. Introducing...
Cable Green
Director of Global Learning
at Creative Commons
Cable@CreativeCommons.org
@cgreen
CC by 4.0
Career Highlights
• Holds a PhD from Ohio State University
• Dedicated to increasing access to education opportunities
worldwide
• As Director of eLearning & Open Education for the Washington State
Board for Community & Technical Colleges, led a project to build and
share highest enrolled courses under a CC BY license
• Served as Director of Technology for the Ohio Learning Network and
Director of Educational Technology for the Ohio State University
College of Pharmacy
4. What is Creative Commons (CC)?
What legal tools does CC provide, and why?
ffff
“Using the strength of copyright to Share” by
Giulia Forsythe is licensed under CC BY 2.0
5. Most publishers have heard of CC licenses.
However, there may be some confusion as to
how for-profit companies can use CC licensed
content.
Can you give us an overview of the various CC
licenses and public domain tools, and how
those legal tools can be used by for-profit
and non-profit entities?
“CC BY Button” by Creative Commons is
licensed under CC BY 4.0
6. “Here comes the sun” by
Barbara Dieu is licensed
under CC BY 2.0
The same is often true of publishers’
knowledge of open educational resources
(OER). What are OER, and what should
publishers know about them?
7. Why should for-profit companies consider
putting their work under an open license?
“Colorful Hands Background
~Free” by Sunsinger is licensed
under CC BY 2.0
8. What is open policy, and how might
companies participate as governments get
involved in OER and open access publishing?
Image By openeducationweek.org is licensed under CC BY 3.0
9. Have you seen examples of for-profit
publishers working well with CC-licensed
materials?
Project 365 #303: 301009
Blink And You’ll Miss It!
by Pete is licensed under CC
BY 2.0
10. Image by Creative Commons is licensed under CC BY 4.0
The CC 4.0 licenses are now online. Can you
explain what some of the changes are and
what is most important for publishers to
know?
11. How do you see the world using CC licenses
in three years?
Image by opensource.com is licensed under CC BY SA 4.0
12. Summary of Questions
1. What is Creative Commons (CC)? What legal tools does CC provide, and why?
2. Can you give us an overview of the various CC licenses and public domain
tools, and how those legal tools can be used by for-profit and non-profit
entities?
3. What are OER, and what should publishers know about them?
4. Why should for-profit companies consider putting their work under an open
license?
5. What is open policy, and how might companies participate as governments get
involved in OER and open access publishing?
6. Have you seen examples of for-profit publishers working well with CC-licensed
materials?
7. The CC 4.0 licenses are now online. Can you explain what some of the changes
are and what is most important for publishers to know?
8. How do you see the world using CC licenses in three years?
Let’s answer questions from participants!
13. Interested in receiving a summary of today’s questions and answers?
Email Jessica Beyer at jbeyer@wordsandnumbers.com
Interested in learning more about how Words & Numbers may be able
to help you on your next project?
Email David Graham at dgraham@wordsandnumbers.com
Contact Cable Green at Cable@CreativeCommons.org and follow him
on twitter: @cgreen
14. Thank you for participating in today’s
Lunch & Learn session.
facebook.com/WordsandNumbers
twitter.com/wncontent
linkedin.com/company/words-&-numbers
WE’RE
SOCIAL
www.WordsandNumbers.com
Hinweis der Redaktion
Start at 12:30, PH will introduce
W&N has been active in developing OERs
Swap photo
Global non-profit
10 years old
ARR copyright – public domain …. Copyright keeps getting extended
CC – keep copyright – share under the terms and conditions you choose
Licenses and 2 x public domain tools (CC0 / Public domain mark)
Overview of licenses: http://creativecommons.org/licenses/
Public domain tools:
CC0: http://creativecommons.org/about/cc0
PDM: http://creativecommons.org/about/pdm
Can be used by anyone – profit or non-profit.
NC turns on use – not on user.
NC - NonCommercial means not primarily intended for or directed towards commercial advantage or monetary compensation. For purposes of this Public License, the exchange of the Licensed Material for other material subject to Copyright and Similar Rights by digital file-sharing or similar means is NonCommercial provided there is no payment of monetary compensation in connection with the exchange.
First – conditions: internet, digital, cloud computing, falling cost of computers – awakening in Education re: the confluence
Production and maintenance costs still high
Storage, replication, distribution – fallen to near $0
Open Educational Resources (OER) are teaching, learning, and research materials in any medium that reside in the public domain or have been released under an open license that permits their free use and re-purposing by others.
Free and open … free is not enough.
Global movement – 10+ years old… kicked off by MIT OCW.
Publishers can use OER, modify it, and sell non-NC licensed OER. They can also build and contribute OER to the Commons.
Contribute to the Commons.
Loss leader.
Good press / social corp.. side of your business
Customers are starting to ask for it … often required in RFPs … become known as an OER friendly business … open policy (in a few slides)
Get a global customer base to contribute freely to your business’s content – think FOSS / Lego / Minecraft
Noun Project Example:
Revenue Stream
Designer uploads a symbol under a Creative Commons Attribution (CC BY) license. Users have option to download symbol 1) for free, as long as they attribute designer, or 2) pay a small fee to use the symbol without attribution.
50% of fee to use symbol without attribution goes to Noun Project
50% of fee to use symbol without attribution goes to designer.
60% of the profits from each Premium Account got to The Noun Project
40% of the profits from each Premium Account go
directly to global community of designers.
Advertising
What is the traction with open policy, and what does this mean to the publisher?
How are government policies embracing open, and what does that mean for for-profit publishers?
Open Policy: publicly funded resources should be openly licensed resources … open by default … the public should have access to what the public pays for…
TAACCCT - $2B – cc by - http://open4us.org/faq/
Poland – K12 textbooks – cc by - http://re-publica.de/en/session/oer-textbooks-polish-schools-year-later
New york regents – race to top $ - engage new york – cc by nc sa – expeditionary learning: https://www.engageny.org/
CA Community Colleges Chancellor’s Office – CC BY
WA Community College system office – CC BY
The list goes on…
International coalition – Open Policy Network: http://openpolicynetwork.org/
Institute for Open Leadership: http://openpolicynetwork.org/iol/
Publishers – more and more governments and foundations will require works produced with their money be licensed openly – as a requirement of the grant … can either fight this trend (not successful thus far) – or advocate for CC BY on content and CC0 on data – and take advantage of it
PH: Mention how W&N works with OERs and with for-profit publishers.
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Pearson uses PhET simulations: CC BY: http://phet.colorado.edu/en/simulations/category/new
http://phet.colorado.edu/blog/2014/03/20/thank-you-pearson-for-your-continued-support-of-phet/
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Boundless Learning – CC BY SA open textbooks – https://www.boundless.com/
Affordable price - only $19.99!
Built-in study tools, including flashcards and quizzes
Chapter summaries to hone key concepts
Optimized for mobile devices
(1) Default set to OPEN: All publicly and foundation funded education and research resources are CC BY licensed.
Textbooks, curriculum... all edu and research resources are freely available, in editable file formats, in all languages.
Governments and foundations around the world will require CC licenses on grant funded works. – this will exponentially increase the amount of high quality, openly licensed education and research resources.
(2) OER continues to go mainstream in primary, secondary and tertiary education. Teachers demand the rights to modify / customize. Students demand low cost / access … and the right to keep their resources forever – with no DRM or time-bombs on their educational resources.
(3) Learning shifts to solving global grand challenges.
OER are continuously and collectively updated by teachers and students … constructivist / connectivist pedagogies dominate – succeeding in school means contributing to and improving the world’s educational resources, and solving / making progress on global challenges.
(4) Data is collected, CC0, and used to improve content, enable personalized learning pathways (when solo), and inform collective action on global challenges.