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Enterprise 2.0: It's No Field of Dreams, A CSC Case Study
- 1. CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.
Enterprise 2.0:
Itâs No Field of
Dreams
Claire Flanagan
Director, KM & Social
Collaboration Strategy
Simon Scullion
C3 Business Analyst
Collaboration Lifeguard
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 1
- 2. Enterprise 2.0: Itâs No Field of Dreams
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 2
- 3. CSC: We Are Different
A TRUE GLOBAL
2,500 world-class customers â 90 countries â 92,000 employees
DELIVERY MODEL
INDUSTRY-RELEVANT CSC Locations
BUSINESS SOLUTIONS Other Client Engagements
MISSION-CRITICAL
DELIVERY
EXCELLENCE
PLATFORM
AGNOSTIC
CLIENT INTIMACY
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 3
- 4. CSC C3: Connect. Communicate. Collaborate.
CSCâs Collaboration Journey
Integrate Extend Evolve
Early Intranet C3 â Social
Full Global
and Distributed CSC Wiki Collaboration
Portal
Portals Platform
This
 is
 one
 step
 of
 many
 â
 itâs
 part
 of
 the
 journey
Â
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 4
- 5. Business Problem
Locating experts and assets
New hire onboard
Intellectual property loss through
attrition, use of consumer tools
Silo tools barrier to innovation
Thought leadership
Connect people to people, content, and communities
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 5
- 6. CSC C3: Connect. Communicate. Collaborate.
Business Case to Pilot to Production
Review Review Review Review Decide
Be Credible Define Goals Evaluate Pilot
5th Stage Production
Do Establish Pass Audits Recommend
Business SSO, Video
Homework Sponsorship TCO Case
Socialize â Analyze â Audits â Revise Integrate
June 2008 May 2009 Oct 2009 Today
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 6
- 7. CSC C3: Connect. Communicate. Collaborate.
C3: Connect. Communicate. Collaborate.
Award-winning, enterprise-class, global social
collaboration in which employees:
âąâŻ Connect: Time zones and distance will no longer be barriers Internal Evangelist
of the Year Award
âąâŻ Communicate: Share their work, share their thoughts November 2009
âąâŻ Collaborate: Get work done with others
Community Adoption
Award Winner
October 2009
Finalist 2010
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 7
- 8. CSC C3: Connect. Communicate. Collaborate.
C3 Goes Viral, Global
âąâŻ Adoption best practices makes C3 viral
â⯠Pilot limited in duration, not audience
â⯠Plan for the people
â⯠Plan for global scale
â⯠Build business use cases
âąâŻ C3 goes global
Geo Distribution
Asia Pacific
3% Latin America
Group Types Australia 1%
7%
Secret
19% Private
35% EMEA North America
Member Only 29% 40%
14%
Open India
32% 20%
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 8
- 9. CSC C3: Connect. Communicate. Collaborate.
C3 Provides Business Value
Collapsing time and distance barriers to leverage
global expertise
Reducing cycle time for proposal development to
increase revenue, reduce customer acquisition costs
Greater ease in locating and engaging internal experts
Improved new employee onboarding
Collaborating more broadly to drive process
efficiencies
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 9
- 10. CSC C3: Connect. Communicate. Collaborate.
C3 Wins Hearts and Minds
âProud to be CSCâ
âI went from being a skeptic to a convert. It
just makes you want to get involved ...
which is the origin of a good idea!â
âWe can adopt it for useful pursuit of our
business objectives. First impression?
Excellent.â
âC3 is excellent, it is just what we need to
start leveraging the power of the wider
organization.â
âC3 will transform CSC because it allows us
to overcome silos by creating and working
with our own personalized CSC networkâ
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 10
- 11. Plan For Success
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 11
- 12. Plan For the People
Adoption Planning
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 12
- 13. You canât plan to go viral. âYou canât go viral if
you donât plan well.â Claire Flanagan
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 13
- 14. CSC C3: Connect. Communicate. Collaborate.
Adoption Best Practices
Donât Do
Executives
Taxonomy
Politics/Culture
Fit with Other Tools
Deployment
Staffing
Content
Conversation
Speed to Users
You canât plan to go viral. You canât go viral if you donât plan well.
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 14
- 15. CSC C3: Connect. Communicate. Collaborate.
Adoption Best Practices
Donât Do
Executives Overlook Find executives to âwalk the talkâ
Taxonomy Reflect organization chart Allow patterns to emerge
Politics/Culture Ignore Be credible. Listen, learn, adapt
Fit with Other Tools Fail to give guidance Provide âWhat do I use when?â
Deployment âIf you build it, they will comeâ Plan for adoption; locate advocates
Staffing Think this is another IT tool Staff community manager
Content Launch with a blank slate Seed use cases
Conversation Think just work, no play Provide âwatercoolerâ
Speed to Users Wait to get it perfect Pilot. Deliver early, frequent releases
You canât plan to go viral. You canât go viral if you donât plan well.
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 15
- 16. CSC C3: Connect. Communicate. Collaborate.
C3 Adoption Planning
Business
Planning Seed Launch
Case
Business Case Planning Seed Launch
Executives
 X
 X
 X
Â
Project Team
 X
 X
 X
 X
Â
Community
Managers (1.5)
Â
X
 X
 X
Â
Chief Champions
(12)
Â
X
 X
 X
Â
Advocates
(100+)
Â
X
 X
Â
Life Guards
(150+ growing)
Â
X
Â
Multi-layered Advocate Plan: Top Down, Bottoms Up, Side-Ways
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 16
- 20. Adoption Planning
Watercooler
â
â
People work better together when they
know each other
on a personal level.
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 20
- 21. Adoption Planning
Feedback and Transparency
/
 © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 21
- 22. CSCâs Ecosystem Journey
Other
Communities
June 2010: Jive SBS V4
May 2010: 45K registered users
February 2010: SSO/Video
September 2009: Production Contract
August: 20K registered users
May 2009: Pilot
June 2008: Business Case Begins
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 22
- 23. CSC C3: Connect. Communicate. Collaborate.
If You Plan Well, They Will Come!
1.⯠Be Credible
âąâŻ Do your homework
âąâŻ Know the industry, your company,
your culture
âąâŻ Map project to company strategy
2.⯠Engage Sponsors
âąâŻ Talk executive
âąâŻ Build partnerships with stakeholders
âąâŻ Locate sponsors to âwalk the talkâ
3.⯠Move Quickly
âąâŻ Speed to users (pilot, frequent releases)
4.⯠Plan for Adoption
âąâŻ Select the right tool, plan for scale and make the best first impression
âąâŻ Locate advocates to go wide, global
âąâŻ Think top down, bottom up, sideways
âąâŻ Seed use cases; donât forget the Watercooler
âąâŻ Allow collaboration patterns to emerge; self-service
5.⯠Be Ready to Adapt
© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 23
- 24. Claire Flanagan
Senior Manager, KM
Director Social Collaboration Strategy
Text Cell 1A CSC Office of Innovation
LinkedIn: http://www.linkedin.com/in/cflanagan
Twitter: cflanagan
Simon Scullion
C3 Business Analyst, Collaboration Lifeguard
Collaboration Services
LinkedIn: http://es.linkedin.com/in/simonscullion
Twitter: sscullion
Photo
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© 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 24