High context vs low context !
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High context vs low context !
- 1. Are you aware of the big difference?
- 2. ANADOLU UNIVERSITY Ceyda Kaya Sezin Sap Göker Harmanlı
- 3. High Context Low Context
- 4. High Context Low Context • Contents • Association • Relation-centered Task –centered Attention to group process Attention to the goal Social structure-centralized Social structure-decentralized Interaction Non-verbal Verbal Implicit Explicit Indirect Direct
- 5. High Context Low Context Association Relation centered Task centered
- 6. High Context Low Context Association Attention to group process Attention to goal
- 7. High Context Low Context Association Social structure - centeralized Social structure-decenteralized
- 8. High Context Low Context Interaction Nonverbal Verbal
- 9. High Context Low Context Interaction Implicit Explicit
- 10. High Context Low Context Interaction Indirect Direct
- 11. High Context Low Context Countries Japan U.S.A. China German Korea Scandinavian Arabic Countries North America Latin America Swiss France England
- 12. High Context Low Context Conclusion In conclusion, Association and interaction are the key differences between Low and High Context Culture !
- 13. High context culture Are you aware of the big difference? Low context culture