Learning needs are abundant both internally as well as externally in today's information-driven business environment. Internally, employees are facing changing product lines, new technology, and even new markets. While externally, channel partners and direct clients require constant training on how to implement, sell, and use your products or services. Additionally, increased government regulations and industry requirements are driving the need for both internal and external compliance based training.

1. Selecting an LMS: Converging your Business
Needs with Emerging Learning Trends
PRESENTED BY: Scot Lake, Senior Learning Analyst, Brandon Hall
Kenneth Fung, EVP, Corporate Strategy, Certpoint

2. About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth and business results within their
organizations. Our focus is on ensuring continuous business performance.
• Established in 1992
• Nearly 200,000 subscribers
• Over 10,000 clients globally
• Industry’s top rated blog

3. About Brandon Hall Group
Research Focus: Client-Driven Offerings:
• Learning and Development • Research Membership Program
• Talent Management • KnowledgeBases
• Leadership Development • Technology Selection
• Sales and Marketing • Strategy and Planning
• Executive Management • Customized Benchmarking
• Supporting Technology Systems • Performance Driven Organization
• Social Media and Diagnostic
Communications • Vertical Market Analysis
• Workshops
• Excellence Awards
• Smartchoice™ Certification

4. Thank You to Our Contributors!

5. Presenters
Scot Lake Kenneth Feung
Senior Learning Analyst EVP, Corporate Strategy
Brandon Hall Group Certpoint

6. How to Ask Questions
During Session
Type your questions into the question box.
Afterward
For more information, please contact us at:
Email: success@brandonhall.com
Website: http://brandon-hall.com/contact/index.shtml
Phone: (561) 306-3576

7. Agenda
• Overview of LMSs
• The LMS marketplace
• Thinking about your specific needs
• Some issues
• 6-step process
• Certpoint perspective

8. Poll Question #1
Are you currently shopping for a
learning management system?
Yes
No

9. Poll Question #2
If shopping for LMS, is this your first LMS,
or are you replacing an existing LMS?
First LMS
Replacing LMS
Not shopping for an LMS

10. Overview of LMSs

11. The old days…

12. Evolution
2011
Wide range of
2000 Learning
Learning Management
Management Systems
1990 Systems
support
Course support learning &
Management online learning talent
Systems
1980 support
Training CD-based
Registration learning
Systems
support
classroom
training

13. What do LMSs do?
Launch
Online
Courses
Reporting Testing
Core
Features
Track
Learning progress
paths and
completion

14. Top Five Business Uses
Channel engagement
Sales force effectiveness
Strategic on-boarding of new hires
Extended-enterprise performance
Customer support excellence

15. Alignment
Where are you going?
• Expansion
• Innovation
• RIF
• Value Creation
• Expanded Services
• Mergers & Acquisitions

16. Know Your Business Needs
What do you want to accomplish?
• Improve performance
• Expand talent capabilities
• Create a flexible workforce
• Engage your workforce
• Create ownership and drive

17. Poll Question #3
Which of the following best describes the
size of your organization?
1,000 employees or less
1,001 employees to 10,000 employees
More than 10,000 employees

18. LMS Features
• Launch online courses • Manage classrooms
• Testing • Virtual classrooms
• Track progress and completion • Manage competencies
• Learning paths • Performance support
• Reporting • Certification management
• Skill gap analysis
• Content authoring
E-commerce
Learning Learning
(Core) (Robust)
Talent Reporting
Management and
Analytics
Talent Collaboration
• On boarding
• Leadership development • Social learning
• Workforce planning • Networks
• Sourcing & Recruiting • Media
• Mobile

19. LMS Trends
Are you presently shopping
• Yes: ----------------------------------------------------------- 46%
for a learning management • No: ------------------------------------------------------------ 54%
system?
Are you shopping for your
• We’re shopping for our first LMS: --------------------- 21%
first learning management • We’re replacing an existing system: ------------------ 29%
system or are you replacing • We’re not shopping for a LMS: ------------------------ 50%
an existing system?
For your organization, is • Hosted is best for us: ------------------------------------- 55%
hosted (SaaS) or installed the • Installed is best for us: ------------------------------------ 9%
best option? • Not sure: ---------------------------------------------------- 36%
• Compliance training: ------------------------------------- 56%
Which of these specific • Multiple portals for different groups with different looks and
missions are relevant to your rules: --------------------------------------------------------- 69%
organization? • Multiple languages: -------------------------------------- 19%
• E-Commerce: ---------------------------------------------- 13%

20. LMS Trends
• Hot: ----------------------- 31%
How excited are you about
• Warm: -------------------- 38%
social features built into • Tepid: --------------------- 13%
LMS? • Cool: ---------------------- 19%
• Hot: ----------------------- 27%
How excited are you about • Warm: -------------------- 33%
mobile features in LMS? • Tepid: --------------------- 13%
• Cool: ---------------------- 27%
• Hot: ----------------------- 43%
How excited are you about
• Warm: -------------------- 21%
talent management • Tepid: ---------------------- 0%
features in LMS? • Cool: ---------------------- 36%
From your perspective, is • Yes: ------------------------------------- 8%
the LMS dying? • No: ------------------------------------ 92%

21. The LMS Marketplace

22. Range of Pricing
• Pricing (and what you get) varies greatly
• From LMS KnowledgeBase:
– Hosted; 25,000 learners; 3 years cumulative
– 98 systems provide pricing

23. Range of Pricing (cont’d)
$3,600,000
$493,000 highest
mean price
$323,000
median Price
$14,997 price
lowest
price

24. Thinking about your
specific needs…

25. Core LMS Features: “Identify the features most important
to your learning and development program.”
LMS Feature Response Frequency
E-learning Courseware Launching, and Tracking 512
Virtual Class Management, Launching, and Tracking 385
Self-Service Course Registration 373
Course Catalogs and Schedules 364
Ability to Define Learning Paths 350
Customized/Ad-Hoc Reports 333
Built-in Testing Capabilities 321
Built-in Surveys and Quizzing 320
Standard/Predefined Reports 319
"Brick and Mortar" Classroom Management 303
Graphical Reports/Dashboard 294
Course Completion Certificates 286

26. Learning Platform Capabilities: “Identify the capabilities most
important to your learning and development program.”
Learning Platform Capability Response Frequency
SCORM/AICC 399
Customizable Interface/Branding 337
Customizable User Profiles 315
Integration with HR Systems 279
Integration with External Authoring Tools 274
Customizable Security Levels 259
Cloud-based installation 228
Multi-Language Support 221
Built-in Authoring Tool 218
Integration with other systems 200
Integration with External Virtual Classroom Tools 188
LCMS Integration Capabilities 177
Built-in LCMS 177
Built-in Virtual Classroom Tool 174
Built-in eCommerce Support (sell courses and process payments) 146
Off-the-Shelf Content included 130
Section 508/Accessibility Support 123
Integration with ERP systems 112
On-Premise Installation 100
Integration with CRM Systems 89
Integration with eCommerce systems 77

27. Poll Question #4
Which of the following best describes
what you most want to do with an LMS?
Launch and track e-learning courses
Define and prescribe learning paths
Manage “brick & mortar” courses
Other

28. Your Requirements
We’re interested
We have other tools we want to use
in an all-in-one or with the LMS
approach
We need to connect
We have other tools we want to use
the LMS to another or with the LMS
big system
We focus on training, not We want to link learning
broader HR issues
or with talent management
We create a lot of We use mostly
content internally or off-the-shelf content
Compliance training
is not important or Compliance training is important

29. Your Requirements (cont’d)
We’re interested
in an all-in-one or Our learners are external
approach
We need to support
multiple languages
or We just need to support one language
We focus on one-way We see value in
content delivery or learner-generated content
We want learners We want learners
to focus mainly or to form communities
on course content and network

30. Some Issues…

31. Installed vs. Hosted (SaaS)
Installed Hosted (SaaS)
On your own servers, behind On solution provider’s servers
your firewall
‘Buying’ ‘Renting’
Control and security Service
Best when you want your Best for convenience and
unique system common needs

32. Hosted (SaaS) Systems
Are Common
Less than
half of
implementations
More than half of are hosted, 27%
implementations
are hosted, 73%
Total = 132 LMSs

33. Standards
So that systems can interoperate
– You publish a course in a standard

34. Standards
• Two main sets of standards:
– SCORM (1.2, 2004)
– AICC
* Sharable Content Object Reference Model ** Aviation Industry CBT Committee

35. Standards
• Also look for tested interoperability
* Sharable Content Object Reference Model ** Aviation Industry CBT Committee

36. Standards
Not
SCORM 1.2
Compliant
17%
SCORM 1.2
Compliant
83%
Total = 132 LMSs

37. Standards
Not SCORM
2004
Compliant
SCORM 2004
44%
Compliant
56%
Total = 132 LMSs

38. Standards
Not AICC
compliant
13%
AICC
compliant
87%
Total = 132 LMSs

39. Six-Step Process

40. Create a Short List of Systems
• List differentiating desired features
• 10-20 items max
• Use to compare systems
• Goal: 3-5 systems

41. …differentiating features
Example – If your desired features are:
– Solution provider with 50+% of clients hosted
– Experience connecting with SAP
– Supports French
– Tested with SkillSoft course library
– Tested with Lectora Publisher authoring tool

42. …differentiating features
Example – If your desired features are:
– Solution provider with 50+% of clients hosted
– Experience connecting with SAP
– Supports French
– Tested with SkillSoft course library
– Tested with Lectora Publisher authoring tool
Reduces 119 systems to 7

43. …some differentiators
• Integrate with another system?
• Interoperable with content libraries or other tools?
• Compliance/reporting needs?
• Create a lot of content?
• External training, e-commerce?
• Talent management, HR?
• Supports mobile learning?
• Scalability? Accountability?

44. LMS KnowledgeBase

46. Develop a Set of Use-Cases
• Paragraph: how you would use a feature
• Discuss internally
• 20-25 use cases
• Becomes the script for demos

47. …example of a use-case
• Create an ad hoc report showing usage for the last
30 days, including:
– Courses completed
– Courses started, but not completed
– Courses completed by department
– Total time used by all learners
• Set up a distribution list for the new report and a
time for automatic generation and distribution

48. Set Up Scripted Demos
• Easier for both sides
• Give the demo script in advance
• They show how their system would do it

49. Talk to Current Customers
• Experienced customers become expert
• Even happy customers are very informative
• The key is to ask specific questions

50. …talk to current customers
Six questions to ask a customer:
1. How was the vendor during contract negotiations?
2. How did the implementation go? How long did it take?
What happened that you did not expect?
3. Which features of the system have you implemented
and not implemented? Why?
4. How responsive are they when you call?
5. What is the process when you want to customize
something?
6. What do you know now that you wish you knew at the
start?

51. Write RFP
• Write the RFP to match the use cases
• How they will meet your needs
• Costs

52. Evaluate Proposals
• Read the proposals
• Grade and select

53. Take-Aways
Assess your needs and develop a plan
Write
use-cases
Create a Set up
Write Evaluate
short list scripted
RFP proposals
of systems Talk to demos
current
customers

55. Company Overview
Founded in 1996 as Vuepoint Corp.
NY based HQ with global reach
In-house support and development
Empowering 1,000+ organizations
Only learning company certified as Lean Thinking

56. Company Focus
Enabling the creation,
management and transfer of
an organizations
proprietary knowledge
for both the internal and
extended enterprise to more
people faster for less

57. Our product : CERTPOINTVLS™ 7th generation
An “all-in-one” fully hosted SaaS
learning platform:
LMS, LCMS, e-authoring,
competency management, web
2.0 collaboration and mobile
delivery
Used globally (85+ countries),
Multilingual (40+ languages).

58. VLS 7.0- everything you need in one
easy platform out-of-the-box package.

60. Trends

61. 1) Delivering Learning to New Categories of
Devices

62. 2) Collaborative and Social Learning

63. 3) Delivering Learning to the Extended
Enterprise

64. 4) Localized Delivery

65. 5) Consolidation of Learning Platforms with
Other Platforms in the Enterprise

66. Thank You
Kenneth Fung
kfung@certpointsystems.com

67. Questions
Scot Lake
scot.lake@brandonhall.com Senior Learning Analyst
Brandon Hall Group
kfung@certpointsystems.com
Kenneth Fung
EVP, Corporate Strategy
Certtpoint
For more information please contact Brandon Hall Group at
success@brandonhall.com or (561) 865-5017.