The changing roles of designers and the strategic use of designs

1. From Designers
to DesignPreneurs
the changing roles of designers
Presented by:
Timothy Chan, Director
First Media Design School
Nurturing Tomorrow’s DesignPreneurs

2. Tim

3. • The true value of design
(business dollars & cents)
Topics • Design thinking
for today: (changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs

4. • The true value of design
(business dollars & cents)
Topics • Design thinking
for today: (changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs

6. 21st Century
Conceptual Age
(Concepts Workers)
20th Century
Information Age
(Knowledge Workers)
19th Century
Industrial Age
(Factory Workers)
18th Century
Agricultural Age
(Framers)

8. “Design is not just what it
looks like and feels like.
Design is how it works.”

12. design, brand, advertising & marketing

13. brand, visuals, displays,
touch points & experiences

14. design-aware
or beware
Nurturing Tomorrow’s DesignPreneurs

15. … doesn’t happen by
accident.
Success is by design

16. • The true value of design
(business dollars & cents)
Topics • Design thinking
for today: (changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs

17. changing roles of design(ers)

18. Professor Roger Martin
Dean, Rotman School of Management
University of Toronto

19. what is
design thinking
Professor Roger Martin
Dean, Rotman School of Management
University of Toronto

20. An award-winning global design firm
www.ideo.com
Nurturing Tomorrow’s DesignPreneurs

30. • How can we improve sanitation and
better manage human waste in low-
income urban communities?
• How might we improve maternal health
with mobile technologies for low-income
countries?
• How might we increase the number of
registered bone marrow donors to help
save more lives?
• How might we increase the availability
of affordable learning tools & services for
students in the developing world?

33. • The true value of design
(business dollars & cents)
Topics • Design thinking
for today: (changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs

35. • Multi-disciplinary
(holistic, systematic, critical)
Tomorrow's • Multi-dimensional
designpreneurs (left brain + right brain)
(whole brain)
• Multi-functional
(designer, manager, leader)
Nurturing Tomorrow’s DesignPreneurs

36. The vertical part of the "T" as your
core talent and the horizontal line as
reflecting your interests and your
curiosity in involving diverse partners
Nurturing Tomorrow’s DesignPreneurs

38. An example:
An Whole Brain
approach to
design education

39. Design Aptitude Test

40. Herman Whole Brain Test

41. Multi-dimensional Thinking
Design
Thinking
®First Media Design School

42. Design Competency
CREATIVE
CONCEPT SKILL
Enhance mind mapping;
Unleash creative thinking and
creative conceptual skills
‘LIVE’ PROJECT SOFTWARE
EXPOSURE You as EXECUTION
SKILL
Undertake design projects;
Plan and execute with
Designer Proficiency in design
professional standard. operating software skill.

43. Management Competency
PERSONAL
MANAGEMENT
Acknowledge and
understand individual
management styles; Build
and develop personal style
through teamwork &
development.
STUDIO PROCESS
BRAND/BUSINESS You as a MANAGEMENT
MANAGEMENT
Plan, build and execute
Manager Develop processes and implement
systems to ensure quality operation in
the studio.
brand/business successfully.

44. DesignPreneur Competency
ENTREPRENEUR
SKILL
Analyse and evaluate growth
opportunities; Conceptualise and
develop commercially viable ideas.
ORGANISATIONAL LEADERSHIP
SKILL You as a SKILL
Build business structure, Manage and motivate human
corporate philosophies; Imbue
corporate vision into the
Designpreneur resources; develop sustainable
work culture. Nurture and
business system. influence team spirit.

45. empathy
experiment
curiosity
reflection
Human touch
awareness

46. Ideal Life Planning Chart
Golden Years
Working Years 51 - 75 years
Education Years 26 - 50 years
0 - 25 years
Life Expectancy Average 75 years

47. Always Start with
the End in Mind
(Set Goals)

48. Chart Personal Progress

49. Personal
Reflections

50. To Be Who
They Want To Be
Soft Skills Hard Skills
Business
Communication Office Managerial
Skills Administration Skill
Improving Sales &
Leadership Business
Personality & Marketing
Skills Skill
Characters Skill
Design
Interaction Accounting Knowledge
Skill Skill & Competency

51. Breadth of
knowledge & skills
Depth of
Expertise

52. • It’s never a better time to be a
designer (the world is yours)
In conclusion: • Companies now need people with
empathy, emotions and a keen eye
Some key
with a heart to connect
thoughts
• right-brainers a true competitive
advantage in the new economy
Nurturing Tomorrow’s DesignPreneurs

53. more
importantly
(something you
can take away)
Nurturing Tomorrow’s DesignPreneurs

54. Thank You
Nurturing Tomorrow’s DesignPreneurs