PROVOCATION 2: DESIGN IS THE METHOD Professor Lady Rachel Cooper, Chair in Design, Lancaster University Idea: Design as the overarching method for R&D in the creative industries. Design brings a user-centred approach, solutions focused but open architecture, a vision that can encompass both products and, increasingly services and experiences. Beyond is the research and development (R&D) conference for the creative industries. Featuring leading thinkers and practitioners, Beyond explores the dynamic relationship between research, academia and business innovation, bringing together business leaders, creatives, researchers, policy makers, journalists, funders and anyone with an interest in the future. The Beyond conference took place on Tuesday 13th November 2018 at the Barbican in London. The programme featured speaker sessions, panel discussions and thought-provoking presentations, along with a video video presentation to showcase the recently launched Creative Industries Cluster Programme and the National Centre for Immersive Storytelling.

1. #IndustrialStrategy
@AHRCPRESS AHRC.AC.UK

2. PROFESSOR RACHEL COOPER OBE

3. IS THE METHOD

4. SENSE OF THE WORLD

6. MULTIPLE PERSPECTIVES
Future Past
Science, art, technology
Society, culture and environment
Planet and population
People, communities, organisations
Materials
Making
Visualising

7. CONVENE
• DISCIPLINES
• INDIVIDUALS & COMMUNITIES
• MATERIALS & TECHNOLOGY

8. REPEATEDLY SAY WHY…

9. • MAKING INTANGIBLE TANGIBLE

11. Why the Internet of Things needs Object Orientated Ontology
Joseph Lindley, Paul Coulton & Rachel Cooper
The Design Journal Vol. 20 , Iss. sup1,2017

12. •

13. Open-minded explorers who:
Challenge &
synthesise
Analyse, reason
and evaluate
Reflect and learn
Think
critically &
creatively
Communicate clearly
in verbal, visual and
written forms
Make for the
real world
Collaborate
across
boundaries

15. •
MOVING BETWEEN THE DIGITAL AND PHYSICAL
BEYOND USER FUTURE SOLUTIONS

16. END

17. DESIGNING IOT FOR GDPR
Paul Coulton, Joe Lindley