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Navigating the Digital Landscape: 2011

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Charlie Ray
Charlie Ray

Navigating the digital landscape for 2011 introduces new tools for the media planner. Stay relevant and informed

Business
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Digital Media Services Navigating Digital Media’s Bermuda Triangle www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
People Consume Media Differently ,[object Object],[object Object],www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
Are you playing “Catch Up to the Consumer?” ,[object Object],[object Object],[object Object],www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
 
 
Mobile Phone Connectors: Adults
Mobile Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile is Immediate 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes . checked their mobile in the last thirty minutes. Source: InsightExpress www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SMS for Direct Response Use these tools to create awareness , drive transactions , and increase loyalty . www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 You’re entered to win free tickets to The Latest Movie ! Check out the mobile site to view the trailer and enter to win a trip to the premiere with one of your friends! TICKET
U.S. Media Usage ,[object Object],[object Object],[object Object],www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 iPhone YouTube Facebook Broadband HH Internet HH % of media to online Hulu 2.60 % 14.50 % 111.9 MM 96 % 54 % 66 % 57 % College network only monthly visitors 107.4 MM monthly visitors 9.8 MM sold 18.9 MM monthly visitors X- did not exist X- did not exist X- did not exist Sources eMarketer ComScore U.S. media usage: 4 3 2 1 5 6 7 2004 2009
Landscape: Diverse, Demanding, Connected, Emerging diverse demanding emerging connected
It’s a Mixed Up World www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 is an ad portal and tech platform is an ad network is an ad agency is an ad analytics company is a data company is all of the above
The Digital Landscape www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
Digital Competition: A wall of competitors www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
Time is Money ,[object Object],Time Spent vs. Ad Spend
We help agencies penetrate existing accounts, and build long-lasting client relationships. It may be digital, but it’s still business. Don’t be seduced by the shiny new object. Be seduced by results. Call us to help you with your next proposal. 512.275.6227 www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756

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Navigating the Digital Landscape: 2011

  • 1. Digital Media Services Navigating Digital Media’s Bermuda Triangle www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  • 2.
  • 3.
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  • 8. Mobile is Immediate 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes . checked their mobile in the last thirty minutes. Source: InsightExpress www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  • 9.
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  • 11. Landscape: Diverse, Demanding, Connected, Emerging diverse demanding emerging connected
  • 12. It’s a Mixed Up World www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 is an ad portal and tech platform is an ad network is an ad agency is an ad analytics company is a data company is all of the above
  • 13. The Digital Landscape www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  • 14. Digital Competition: A wall of competitors www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  • 15.
  • 16. We help agencies penetrate existing accounts, and build long-lasting client relationships. It may be digital, but it’s still business. Don’t be seduced by the shiny new object. Be seduced by results. Call us to help you with your next proposal. 512.275.6227 www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756