LinkedIn is 277% better for lead generation than other social networks (source: HubSpot). An amazing business-building tool based on a massive database of people and the companies they work for/with; this makes it one of easiest ways to identify and learn more about prospects before contacting them. This session will offer tips on improving your profile, what to share and common mistakes to avoid, how to use keywords to search for potential ideal clients, and finally how to approach them through personalized invitations and emails.

1. How to find and approach your
ideal clients through LinkedIn
#ata56 #xl8social @LinguaGreca

2. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
I’m Catherine and this is Heraklion, Crete.

3. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
The view
from our
office in
Toronto

4. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
● Greek translator (IT, Medical, Technical)
● Lead Greek translator for Apple
● Social media curator for Lingua Greca
● Member of The Savvy Newcomer blog team
● ATA Mentor

5. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Housekeeping
• 10 min. for Q&A at the end
• Share on Twitter
• Slides will be available on Slideshare
& our website next week

6. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Talking points
• Info & Stats
• Profile
• What to share
• Groups
• Search
• Invitations
• Common mistakes
• Free vs Paid
Imagesource:www.worklifecareers.com

7. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
World’s largest online
professional network
400 million members

8. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn profile
Think of your profile
as a place to provide
your career narrative
rather than your
career history
-Caroline McClure,
founder of ScoutRock
Profile > Edit Profile, then

9. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn profile
Job titles
Value Statement
Combination
Freelance Spanish translator, game localizer at XYZ

10. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn profile
Contact info
email, website
blog, social media

11. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Vanity URL
Shouldn’t be: linkedin.com/pub/name_surname/x/xyz/xyz
Customize it to: linkedin.com/name_surname
1. Go to Profile > Edit Profile.
2. Click the gear icon, then click the pencil next to the URL.
LinkedIn profile
Summary
Services, solutions, expertise
Target audience, benefits
Unique Selling Proposition
Keywords, Call to action

12. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn profile
Other sections
Experience (job positions)
Education & Certifications
Skills Endorsements
Recommendations…
Image source: linkhumans.com
Article on asking for recommendations with template
http://blog.hubspot.com/sales/how-to-get-a-high-quality-linkedin-recommendation-email-template

13. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Imagesource:www.iconfinder.com
Industry-related, 80%
Blog posts,
News, Resources
Self-promotion, 20%
Blog posts, Events,
Achievements
What to share

14. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn Pulse
Imagesource:https://www.linkedin.com/pulse/9-tips-create-top-linkedin-blog-post-colin-oliver

15. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn Groups
Imagesource:processmarketplace.io
Expand your network
Find prospects
Join conversations
Answer questions
Share useful content

16. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn Groups
Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks
Follow prospects
Engage & offer value!
Free 15
messages
per month

17. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Search tips

18. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Search tips
Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks
Boolean search operators
AND, OR, NOT
Quotation marks
Parenthetical
e.g. “software AND
(engineer OR developer)”

19. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Search tips
Image source: http://blog.hubspot.com/marketing/linkedin-hacks

20. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Search tips
Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks

21. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Invitation template
Imagesource:http://blog.hubspot.com/sales/the-anatomy-of-a-great-sales-linkedin-request
1. Contact’s first name
2. How you know them
3. Comment on content
4. Share something useful
5. Ask to join their network
6. Sign your name

22. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Invitation templates
Prospect you met at event
It was so nice meeting you at the Small Business Forum yesterday. I really enjoyed
your thoughts on what will happen with commercial real estate in the near future.
I’d like to connect if you’re interested and look forward to seeing you again at next
year’s conference.
Prospect you want to meet at event
I’m attending your company’s info session on [DATE]. I saw that you launched a
new upgrade of your software last week. I am very passionate about software
localization and have written an e-book which I can send you by email if you like,
would love your feedback. Hope to connect with you at the event.
300-character limit
No email addresses or URLs

23. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Social selling triggers
Imagesource:www.business2community.com
• Prospect mentioned on the news
• Prospect wrote a post
• Prospect commented on your post
• Prospect asked a question
• Group discussion
• Network updates

24. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Common mistakes
Imagesource:trybizschool.com
• Incomplete profile
• Few connections
• Few or no groups
• No engagement/sharing
• Generic invitations

25. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Extras
Imagesource:http://blog.hubspot.com/marketing/linkedin-hacks
How To Improve Your LinkedIn Productivity With Third-Party Apps
http://www.socialmediaexaminer.com/improve-linkedin-productivity-with-third-party-apps/
Rapportive,
free Gmail
plugin

26. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
LinkedIn’s Built-In CRM
Imagesource:contentequalsmoney.com
• Tags
• Reminders
• Notes
• How You Met
• Who Introduced You

27. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Social Selling Index (SSI)
https://www.linkedin.com/sales/ssi

28. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Free vs Paid
Business ($29.95)
Business Plus ($49.95)
Pro ($499.95)
Main benefits
More profiles in Search
90 days of who’s viewed your profile
Advanced Search filters
More saved searches
Imagesource:https://www.linkedin.com/pulse/20140409022753-22901019-linkedin-free-vs-paid-which-is-right-for-you

29. How to find and approach your ideal clients through LinkedIn
#ata56 #xl8social
@LinguaGreca
Catherine Christaki
www.linguagreca.com
Adventures in Technical Translation
www.linguagreca.com/blog
Thank you
for attending!
Connect with me on
Catherine Christaki
Lingua Greca Translations