Presented by Kevin Kane

1. Memphis Cook Convention Center
Feasibility Study Summary
Presented by:
Kevin Kane
President/CEO
Memphis Convention & Visitors Bureau

2. Memphis Feasibility AnalysisAnalysis Summary
 Established convention business
 High destination appeal for visitors
 Limited hotel rooms connected to
or near the convention center
 Current site difficult to expand
 Recommendation: a new 887,000-
square foot state of the art
convention center with 250,000-
square feet of exhibit space
 Adjacent 1,000-room hotel with
75,000-square feet of function space
to provide adequate room blocks for
events
 Cost of status quo is high

3. Memphis Feasibility Analysis
Convention Center Trend
Analysis
 Economy has not lessened
importance of meeting face to
face.
 Many cities are developing
meeting facilities, creating fierce
competition across the country.
Cities occasionally “buy”
business.
 Meeting planners expect
destinations with amenities and a
few large hotels to meet their
lodging requirements. Dislike for
multiple small hotels.
 Easy access to dining, shopping
and other non-meeting activities
is critical. Walk-ability is key.

4. Memphis Feasibility AnalysisHotel Analysis
 Memphis has a shortage of
rooms available downtown to
service the convention center to
its potential
 Downtown hotel market
performing relatively well amid
nationwide hotel slump
Larger contiguous hotel room
blocks would help a new
convention center attract pieces
of business it could not before
Only two hotels with more than
400 rooms exist in downtown
Memphis
Memphis/Shelby County Total
Inventory 21,000 Rooms
Dominated by limited service
hotels

5. Memphis Feasibility Analysis
Survey of Meeting
Planners
 HSP and Tradeshow Week
launched comprehensive survey
to more than 1,500 meeting
planners
Results indicated planners are
familiar with Memphis and most
feel it has destination appeal for
visitors
Planners indicated that a lack of
enough quality function space
hinders a return in the near
future
Most are open to the possibility
of hosting an event in Memphis
should something be done with
the current convention center

6. Memphis Feasibility Analysis
Survey of Meeting
Planners

7. Memphis Feasibility Analysis
Survey of Meeting
Planners

8. Memphis Feasibility AnalysisCompetitive Analysis
Population Data
Rank City
MSA
Population
2000
MSA Population
2008
Percent Change
(2000-2008)
Media Market
Population 2008
City Population
2006
Projeccted 2020
Population
Percent Change
(2008-2020)
1 Dallas, TX 5,196,259 6,300,006 17.5% 6,814,645 1,232,940 5,169,599 -21.9%
2 Houston, TX 4,739,625 5,728,143 17.3% 5,984,842 2,144,491 5,753,782 0.4%
3 Atlanta, GA 4,281,896 5,376,285 20.4% 6,414,970 486,411 6,817,025 21.1%
4 Minneapolis, MN 2,981,508 3,229,878 7.7% 4,449,252 372,833 4,039,271 20.0%
5 St. Louis, MO 2,701,537 2,816,710 4.1% 2,375,829 347,181 2,947,151 4.4%
6 Tampa, FL 2,404,281 2,733,761 12.1% 4,297,007 332,888 2,989,907 8.6%
7 Denver, CO 2,193,882 2,506,626 12.5% 3,895,026 566,974 3,290,001 23.8%
8 Pittsburgh, PA 2,429,014 2,351,192 -3.3% 2,821,405 312,819 2,298,199 -2.3%
9 Cincinnati, OH 2,014,615 2,155,137 6.5% 2,316,462 332,252 2,086,629 -3.3%
10 Ft. Worth, TX 1,721,035 2,074,003 17.0% 6,814,645 653,320 2,365,140 12.3%
11 San Antonio, TX 1,719,270 2,031,445 15.4% 2,298,669 1,296,682 2,158,192 5.9%
12 Kansas City, MO 1,842,814 2,002,047 8.0% 3,194,954 447,306 2,244,712 10.8%
13 Columbus, OH 1,619,505 1,773,120 8.7% 2,316,601 733,203 2,006,753 11.6%
14 Indianapolis, IN 1,531,079 1,715,459 10.7% 2,743,584 785,597 2,280,118 24.8%
15 Charlotte, NC 1,340,283 1,701,799 21.2% 2,813,389 630,478 2,390,792 28.8%
16 Austin, TX 1,265,665 1,652,602 23.4% 1,710,099 709,893 2,108,492 21.6%
17 Nashville, TN 1,317,514 1,550,733 15.0% 2,493,371 552,120 1,653,185 6.2%
18 Milwaukee, WI 1,502,261 1,549,308 3.0% 2,256,618 573,358 1,685,962 8.1%
19 Memphis, TN 1,208,246 1,285,732 6.0% 1,793,767 670,902 1,367,543 6.0%
20 Louisville, KY 1,165,060 1,244,696 6.4% 1,647,341 554,496 1,250,164 0.4%
21 Oklahoma City, OK 1,097,834 1,206,142 9.0% 1,721,797 537,734 1,266,216 4.7%
22 New Orleans, LA 1,315,540 1,134,029 -16.0% 1,622,269 223,388 1,142,745 0.8%
23 Birmingham, AL 1,053,365 1,117,608 5.7% 1,835,608 229,424 1,069,127 -4.5%
24 Raleigh, NC 804,363 1,088,765 26.1% 2,726,419 356,321 2,029,965 46.4%
25 Omaha, NE 769,074 837,925 8.2% 1,052,460 419,545 962,060 12.9%
26 Grand Rapids, MI 743,038 776,833 4.4% 1,991,822 193,083 1,311,539 40.8%
27 Baton Rouge, LA 707,343 774,327 8.7% 867,176 229,553 679,812 -13.9%
28 Jackson, MS 498,254 537,285 7.3% 912,440 176,614 552,061 2.7%
Average 1,863,006 2,116,128 10.1% 2,935,088 575,065 2,354,148 9.9%
Source: US Census, HSP

9. Memphis Feasibility AnalysisCompetitive Analysis
Exhibit Space
Rank Facility City
Exhibit Space
(SF) Ballroom Space Grand Ballrom Junior Ballroom
Other Ballroom
Space Meeting Space
Number of
Meeting Room
Breakouts
1 Georgia World Congress Convention Center Atlanta, GA 1,366,000 58,722 33,000 25,722 0 422,917 123
2 Ernest N. Morial Convention Center New Orleans, LA 1,069,237 60,014 36,448 23,566 0 103,824 9
3 Dallas Convention Center Dallas, TX 951,726 45,000 26,000 19,000 0 98,699 88
4 George R. Brown Convention Center Houston, TX 853,000 31,590 31,590 0 0 88,695 16
5 Colorado Convention Center Denver, CO 576,713 84,820 47,020 37,800 0 91,652 62
6 Minneapolis Convention Center Minneapolis, MN 475,200 27,522 18,070 9,452 0 95,461 19
7 Henry B. Gonzalez Convention Center San Antonio, TX 400,052 234,446 173,001 40,225 21,220 95,896 29
8 Kansas City Convention Center Kansas City, MO 388,800 40,155 21,600 0 18,555 86,922 42
9 Nashville Convention Center Nashville, TN 375,000 0 0 0 0 30,630 26
10 America's Center** St. Louis, MO 340,000 28,416 28,416 0 0 105,428 40
11 Greater Columbus Convention Center Columbus, OH 333,810 39,729 25,000 14,729 0 58,132 60
12 Indiana Convention Center** Indianapolis, IN 300,000 66,923 33,335 13,536 20,052 67,211 48
13 Charlotte Convention Center Charlotte, NC 280,000 19,600 19,600 0 0 44,320 33
14 Austin Convention Center Austin, TX 246,097 23,418 15,288 4,234 3,896 42,464 35
15 David L. Lawrence Convention Center Pittsburgh, PA 236,550 23,436 23,436 0 0 78,004 52
16 Fort Worth Convention Center** Ft. Worth, TX 227,266 27,904 27,904 0 0 46,951 23
17 Tampa Convention Center Tampa, FL 200,000 36,000 36,000 0 0 42,747 36
18 Duke Energy Convention Center Cincinnati, OH 195,320 57,496 40,248 17,248 0 39,147 33
19 Qwest Center Omaha, NE 193,760 41,876 30,996 10,880 0 22,050 11
20 Kentucky International Convention Center Louisville, KY 191,000 30,160 30,160 0 0 70,352 49
21 Midwest Airlines Center Milwaukee, WI 188,695 37,506 12,690 12,408 12,408 39,364 6
22 DeVos Place Convention Center Grand Rapids, MI 162,000 25,597 25,597 0 0 5,050 4
23 Memphis Cook Convention Center Memphis, TN 156,520 27,379 10,664 0 0 38,344 23
24 Raleigh Convention & Conference Center Complex Raleigh, NC 146,843 32,617 12,440 10,105 10,072 32,601 13
25 Birmingham-Jefferson Convention Complex Birmingham, AL 115,451 15,522 15,522 0 0 47,159 28
26 Cox Convention Center Oklahoma City, OK 99,852 25,000 25,000 0 0 53,354 25
27 River Center Baton Rouge Baton Rouge, LA 97,472 26,150 26,150 0 0 5,738 5
28 Jackson Convention Complex Jackson, MS 60,000 25,200 25,200 0 0 22,212 22
Average 365,227 42,579 30,371 8,532 3,079 70,547 34
**Exhibit space excludes arena floor
Source: Mpoint, HSP

10. Memphis Feasibility AnalysisProximate Hotel Rooms
Hotel Rooms
Facility City
Room Count of
Hotels within
Close Proximity
Largest Hotel in Close
Proximity
Individual
Hotel Room
Count
Rooms Per
1,000 Exhibit
Space
Indiana Convention Center Indianapolis, IN 4,806 JW Marriott 1,005 16
Colorado Convention Center Denver, CO 4,281 Sheraton Downtown 1,231 7
Henry B. Gonzalez Convention Center San Antonio, TX 4,103 Marriott River Center 1,001 10
Kentucky International Convention Center Louisville, KY 3,405 Galt House 1,300 18
Ernest N. Morial Convention Center New Orleans, LA 3,394 Marriott at the CC 1,392 3
Dallas Convention Center Dallas, TX 3,242 Hyatt Regency Downtown 1,122 3
Midwest Airlines Center Milwaukee, WI 2,644 Hilton City Center 729 14
Minneapolis Convention Center Minneapolis, MN 2,118 Hilton Minneapolis 821 4
Kansas City Convention Center Kansas City, MO 2,113 Marriott 983 5
Georgia World Congress Convention Center Atlanta, GA 2,073 Omni 1,070 2
Nashville Convention Center Nashville, TN 2,048 Renaissance 673 5
Charlotte Convention Center Charlotte, NC 2,011 Westin 700 7
America's Center St. Louis, MO 1,994 Renaissance Grand 918 6
Duke Energy Convention Center Cincinnati, OH 1,960 Millennium Hotel 872 10
George R. Brown Convention Center Houston, TX 1,920 Hilton American 1,203 2
Tampa Convention Center Tampa, FL 1,899 Marriott Waterside 719 9
Fort Worth Convention Center Ft. Worth, TX 1,820 Omni 614 8
Greater Columbus Convention Center Columbus, OH 1,416 Hyatt Regency 631 4
Birmingham-Jefferson Convention Complex Birmingham, AL 1,259 Sheraton 757 11
David L. Lawrence Convention Center Pittsburgh, PA 1,241 Westin 616 5
DeVos Place Convention Center Grand Rapids, MI 1,233 Amway Grand Plaza Hotel 682 8
Cox Convention Center Oklahoma City, OK 963 Sheraton 395 10
Memphis Cook Convention Center Memphis, TN 901 Marriott 600 6
Qwest Center Omaha, NE 809 Hilton 450 4
Raleigh Convention & Conference Center Complex Raleigh, NC 753 Marriott Downtown 400 5
River Center Baton Rouge Baton Rouge, LA 590 Sherton 300 6
Jackson Convention Complex Jackson, MS 222 Clarion 222 4
Source: HSP

11. Memphis Feasibility AnalysisCompetitive Analysis
National Hotel Competitive Set
Facility Name City, State
Number of
Rooms Index Total Space Index Exhibit Space Index Ballroom Space Index
Gaylord Opryland Resort & Convention Center Nashville, TN 2,881 1.89 600,000 1.81 288,000 2.05 124,000 1.7478
Gaylord Palms Resort & Convention Center Kissimmee, Fl 1,406 0.92 578,500 1.74 178,500 1.27 78,863 1.1116
Sheraton Greensboro Hotel at Four Seasons Greensboro, NC 1,000 0.66 250,000 0.75 40,000 0.28 63,730 0.8983
Gaylord Texan Resort & Convention Center* Grapevine, TX 2,008 1.32 400,000 1.20 180,000 1.28 84,700 1.1938
Gaylord National Resort & Convention Center Washington, DC 1,500 0.98 220,000 0.66 180,000 1.28 103,747 1.4623
Hyatt Regency Jacksonville Riverfront Jacksonville, FL 945 0.62 220,000 0.66 110,000 0.78 29,690 0.4185
Hyatt Regency Dallas Dallas, TX 1,122 0.74 215,000 0.65 55,000 0.39 52,590 0.7412
Marriott Wardman Park Hotel Washington, DC 1,340 0.88 173,000 0.52 95,000 0.67 30,264 0.4266
Total 12,202 2,656,500 1,126,500 567,584
Average 1,525 332,063 140,813 70,948
Source: HSP

12. Memphis Feasibility AnalysisCompetitive Analysis
Scenarios - Memphis Convention Center & Hotel
Exhibit Space
Quality CBD
Hotel Rooms
Proximate
Quality Hotel
Rooms
Recommended
Proximate
Quality Rooms
New Proximate Rooms
Needed to Meet
Recommended Minimum
Current 160,000 2,655 1,025 1,920 895
Expansion on
Existing Site 250,000 2,655 1,025 3,000 1,975
New Size, New Site 250,000 2,655 1,377 3,000 1,623

13. Memphis Feasibility AnalysisMeeting Facility Supply
Total (SF) By Division (SF) Divisions
Exhibit Space 156,520 4
Main Hall East Section 49,742
Main Hall Northwest Section 37,240
Main Hall Southwest Section 37,240
South Hall 32,298
Ballroom Space
Ballroom 27,379 5
A 10,664
B 8,228
C 2,829
D 2,829
E 2,829
Meeting Space 46,287 46,287 26
230,186 230,186 35
Adjacent Hotel Rooms 600
Total Exhibit Space 156,520 Per Guest Room 261
Total Ballroom Space 27,379 46
Total Meeting Space 46,287 77
Other Space n/a n/a
Total Function Space 230,186 384
Source: mpoint.com, HSP
Memphis Cook Convention Center Function Space

14. Memphis Feasibility AnalysisMeeting Facility Demand
2008 Calendar Year 2009 Calendar Year
Room Nights By Category
Room
Nights Economic Impact
Assemblies 65 $ 362,436.00
Banquet 2,684 $ 1,213,087.00
Convention 93,095 $ 84,182,686.00
Consumer Show 506 $ 1,657,320.00
Meeting 7,970 $ 3,550,683.00
Other 3,600 $ 1,379,865.00
Trade Show 5,502 $ 6,889,545.00
Total 113,422 $ 99,235,622.00
Room Nights By Category
Room
Nights Economic Impact
Assemblies 52 $ 127,548.00
Banquet 1,267 $ 601,235.00
Cannon Center 35 $ 10,465.00
Convention 70,804 $ 51,379,845.00
Consumer Show 1,257 $ 1,982,540.00
Meeting 14,530 $ 9,935,190.00
Other 399 $ 314,300.00
Trade Show 6,495 $ 8,375,008.00
Total 94,839 $ 72,726,131.00

15. Memphis Feasibility AnalysisRecommendations
Summary of Recommendations
Proposed Improvements
Assumed Opening Date January 1, 2018
New Convention Center
Function Space Size (SF)
Exhibit Hall 250,000
Grand Ballrooom 44,000
Junior Ballroom I 25,000
Junior Ballroom II 10,000
Meeting rooms 70,000
Total 399,000
Back-of-House & Pre-function 488,000
Gross Building Size 887,000
Onsite Parking 1,800
Hotel
Full-Service, Branded,
HQ Meeting Hotel
Guest Rooms 1,000
Function Space Size (SF)
Grand Ballrooom 32,000
Junior Ballroom 14,000
Meeting rooms 29,000
Total 75,000
Parking 700
Source: HSP

16. Memphis Feasibility AnalysisProjections
Memphis Convention Center Event Demand Summary
Event Type Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Exhibit Events
Conventions and Trade Shows 45 46 47 48 48 48 48 48 48 48
Consumer Shows 12 15 15 17 18 18 18 18 18 18
Sports/Entertainment Events 4 5 7 8 10 10 10 10 10 10
Sub-total Exhibit Hall 61 66 69 73 76 76 76 76 76 76
Non-Exhibit
Corporate Events and Conferences 42 50 60 73 87 87 87 87 87 87
Banquets 64 70 77 85 94 94 94 94 94 94
Meetings Room Events 180 196 214 233 254 254 254 254 254 254
Sub-total Non-Exhibit 286 317 352 391 435 435 435 435 435 435
Total 347 383 421 464 510 510 510 510 510 510
Source: HSP
Projected Attendance
Event Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Conventions and Trade Shows 242,900 250,000 257,100 257,100 257,100 257,100 257,100 257,100 257,100 257,100
Consumer Shows 122,300 166,800 166,800 178,000 194,700 194,700 194,700 194,700 194,700 194,700
Sports/Entertainment Events 20,000 40,000 40,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000
Corporate Events and Conferences 27,400 34,300 39,400 48,500 55,900 55,900 55,900 55,900 55,900 55,900
Banquets 44,700 51,000 55,200 59,400 66,900 66,900 66,900 66,900 66,900 66,900
Meetings Room Events 208,900 227,500 248,800 271,100 295,300 295,300 295,300 295,300 295,300 295,300
Total All Events 666,200 769,600 807,300 874,100 929,900 929,900 929,900 929,900 929,900 929,900
Source: HSP