1. Gartner Digital Marketing Transit Map
The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to
the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap
AD OPS
DESIGN
Virtual Actors
SOCIAL OPS
WEB OPS
DATA OPS
Video Ad Mgm t
Video Ad
Networks
MOBILITY
MARKETING OPS
Digital Asset Mgmt
E-Commerce Enablers
DM HUB
Digital
Agencies
Connection
to CMO
Connection to
General Advertising
Advocacy Mktg
Web Content Mgmt
Connection
to BI
Web Analytics
Off-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
Venues
User Groups
UXP
UX Design
Tag Mgmt
Social TV
Social
Networks
Social Mktg Mgm t
Social Apps
Social
Analytics
Social Advertising
Smart Kiosks
Site Retargeting
Search Retargeting
Search
Engines
SEO Tools
SEM Platforms
Rich Media
Search
Real-Time
QR Codes Decisioning
Programmatic Media
Program
Guide
Promo
Reviews Recs
Embedded
Merch
Product
Design
Compliance
Predictive
Campaign
Analytics
OTT
Video Online Video Publishing
Online
Retailers
Data Exchanges
NFC
Natural
Language
Questioning
Native
Ads
Marketing
Analytics
Campaign
Mgmt
Mobile Search
Mobile Media
Targeting
Mobile App
Content Svs Mobile App
Marketplace
Mobile
Analytics
Mobile Ad
Networks
Microsensors
Media
Labs
Media
Companies
Media Agencies
Marketing
Service
Providers
Mktg
Resource
Mgm t
In-Game
Ads
Idea Mgmt
Connection IT Service
to IT Providers
Connections to
Sales Service
Geotargeting
Geofencing
Gamification
Tools
Finger-printing
Experience Targeting
Emotion
Email Mktg Detection
Dynamic Creative
DOOH Media
Svcs
Media Metrics
Data
Warehouses
DMP
Customer Analytics
Crowdsourcing
Content Marketing
Data Providers
Communities
CSPs
Census
Panel Data
Business
Process
Outsourcers
Blogs
Automatic Content
Recognition
Augmented
Reality
Attribution
Agile Mktg PM
Agency Holding
Companies
Addressable
TV
Ad Verification
Online Ad Networks
Ad Exchanges
A/B Testing