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Social Media Management  ≠  Community Management
A Community Manager is well connected
Online community ecosystems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community  Ecosystem Online  Communities Communication
Tools and Tools Social media icons credit: Plechi.cz; Delivery women: growingzengerfarm.com Forums
Fostering appreciation & development
Thanks for attending this session!  [email_address] twitter.com/justjen twitter.com/causes

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Jen Burton #11NTC Remote Engagement

Hinweis der Redaktion

  1. What is “ Community Management? ” It is: customer service, relationship building, product management, aligning, connecting, including, dynamic It is not: just Tweeting, Facebooking, Blogging (though all of those things are typically included in what a CM does day to day
  2. a social media manager strategy: Affinity groups and targets of your outbound communication (email, Twitter, blog, Facebook etc) don ’ t make a “ community ” Unequal Tenuous connection
  3. In this example, the community manager has fostered 2 way communication with each affinity group and they have also become more connected to each other more or less equal connections are stronger
  4. You are not limited to just “ listening ” & “ engaging ” - using social media has to be more than just that for ROI Ask your community - they want to be involved Your online community is similar to your offline community in that individuals have divergent strengths & weaknesses - make room for as many as you can Give them something in return SWAG recognition your direct email address Listen to your supporters and detractors, but try not to over-focus on one group - you might miss something
  5. - have fun. Twitter haiku contest - winner gets a shirt or some other SWAG - challenges with reward (UCSF challenge) - ask your members to contribute - Facebook calls for donated translations - ask your community what they want - Go Pink selected the type of NPO they wanted to see benefit from the cause